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New deal means the future just got a whole lot brighter for current 4K TV owners

samsung SUHD TV 4k
Rich Shibley/Digital Trends
When most people kick back and stream a movie, they don’t spend a lot of time thinking about what it takes to squeeze all that video over the Internet and into their home, and that’s the way it’s supposed to be. If they suddenly had to buy a new device just to watch the same old content, on the other hand, they probably would take notice.

With the increased resolution bump in 4K TVs, a new codec was needed to compress all those extra pixels, and currently the codec of choice is H.265 or HEVC (high efficiency video codec). The future of the codec was in jeopardy, however, as the HEVC Advance group, which represents the codec’s patent holders, wanted to charge a hefty sum for its use.

HEVC Advance has announced that it has significantly reduced the royalty rates it charges for use of the codec, which is good new for current 4K TV owners. If the codec were too expensive for companies to use, both content providers like Netflix and Amazon as well as TV manufacturers like Samsung and LG would be forced to find an alternative. This wouldn’t be much of a problem for customers who hadn’t upgraded to 4K yet, but early adopters would be left in the dust.

“After our initial pricing announcement we reengaged with key segments of the HEVC community, including content owners and distributors as well as device manufacturers, to better align our licensing structure and rates with the industry’s long-term technology goals,” HEVC Advance CEO Peter Moller said in a press release (PDF link) issued by the group. “We are pleased with the results of our industry engagement and confident that the revised pricing structure and rates balance the needs of both HEVC users and patent owners.”

In addition to cutting rates, the new agreement also waives rights for public and non-profit TV broadcasting as well as over-the-air broadcasts. The revised agreement also sets a cap, which can reach as high as $40 million per year depending on how the service is used, but is still significantly cheaper than it had been.

This doesn’t mean that companies like Netflix won’t continue to work on their own compression, but it should mean that you won’t need to replace your 4K smart TV in a year.

Kris Wouk
Former Digital Trends Contributor
Kris Wouk is a tech writer, gadget reviewer, blogger, and whatever it's called when someone makes videos for the web. In his…
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