Hulu subscribers will get $2 off Showtime’s stand-alone monthly service

hulu showtime premium discounted bundle 9 per month

Showtime’s self-titled on-demand streaming service will launch next month for $11 per month, but the service will be $2 cheaper as an add-on for Hulu’s paying subscribers. Showtime’s over-the-top subscription streaming service is the first of its kind to be available as a paid add-on for Hulu, but the deal could foreshadow a similar model for other premium networks on Hulu, and possibly other streaming services.

Related: Showtime’s standalone streaming service launches in July on Apple devices

The new plan means that Hulu subscribers who opt in for Showtime will pay a total of $17 per month. Hulu said it will be covering the cost of the $2 discount, according to a Re/code report. The Netflix competitor hopes that this discounted bundle will convince more people to subscribe to Hulu’s paid tier, the only major subscription streaming service that also serves up commercials.

“What we’re basically figuring is that by adding these two services together, we think that consumers are entitled to a discount,” said Hulu exec Tim Connolly to Re/code. “We really wanted to be aggressive coming out of the gate. We’re interested in selling Showtime, but we’re more interested in selling Showtime and Hulu together.”

Hulu subscribers who opt for the package will have on-demand access to Showtime’s catalog of original series, movies, documentaries and sports, along with live East and West Coast streams of popular shows like Homeland, all without the need for a cable or satellite subscription. The launch of the packaged deal with Hulu will coincide with the individual launch of Showtime’s stand-alone service, slated to land ahead of the July 12 premieres of Showtime original series Ray Donovan and Masters of Sex.

Showtime hopes that the partnership with Hulu will expand the premium cable network’s subscription numbers. Showtime currently has 22.8 million paid cable subscribers, flagging behind both HBO (31.4 million) and Starz (23.3 million). Hulu’s $8 per month subscription service currently boasts 9 million subscribers.

Claiming that 7 million of the 9 million subscribers to Hulu’s subscription service also have pay-TV subscriptions, Connolly expects that the bundle’s initial target will be those two million people who don’t have cable or satellite TV.

Features

Netflix’s latest price increase heralds the end of streaming’s golden age

Netflix’s recent price rise is just the latest in a string of signs that streaming’s golden age is nearly over. As more services enter the fray, content will be further partitioned, signaling the end of streaming’s good old days.
Home Theater

Cutting the cord? Let us help you find the best service for live TV streaming

There's a long list of live TV streaming services available to help you cut the cord and replace your traditional TV subscription. Each is different in important ways, and this guide will help you find the best one for you.
Movies & TV

NBCUniversal will launch its own streaming service in 2020

NBCU is prepping a streaming service filled with its original content for a debut sometime next year, meaning that Michael, Dwight, and the rest of the Scranton crew might be moving to a new home.
Home Theater

Not chill: Netflix is hiking prices across all its tiers

Netflix has to get the billions of dollars it's spending on new content from somewhere. The streaming giant announced price hikes across the board, raising its monthly rates between $1 and $2 per tier in the next few months.
Home Theater

What’s new on Amazon Prime Video (February 2019)

Amazon Prime Video adds new titles each month that are available for free to all Prime members. Check out our list to find all the content hitting Amazon Prime Video in January and February, from new original series to classic films.
Home Theater

What are HDMI ARC and eARC? Here’s how they can simplify your home theater

HDMI ARC is one of the coolest TV features at your disposal. But if you're like most folks, you have no idea how it works, if you even know what it is at all. Here's our primer on HDMI ARC, as well as the next generation technology, eARC.
Home Theater

Walmart abandons its plans for a streaming Netflix killer

Rumored plans for a Walmart owned, Vudu-labeled Netflix streaming killer have been shelved according to a new report from CNBC. The billions it would have needed to invest in order to compete apparently gave the mega retailer cold feet.
Home Theater

Looking to cut cable? Here’s everything you need to know about Pluto TV

Pluto TV offers plenty of entertainment in a fashion similar to live internet TV services, only at no cost — you don’t even need to register. Too good to be true? Here’s everything you need to know.
Home Theater

Want to mirror your smartphone or tablet onto your TV? Here's how

A vast arsenal of devices exists to allow sending anything on your mobile device to your TV. Our in-depth guide shows you how to mirror content from your smartphone or tablet to the big screen from virtually any device available.
Deals

Need a smart speaker? Amazon knocks $50 off Sonos Beam soundbar with Alexa

If you're looking to add some oomph to your home audio setup, then through February 3, the Alexa-enabled Sonos Beam is on sale for $50 off, bringing this excellent smart sound bar down to just $349 on Amazon.
Home Theater

Dolby’s secret recording studio app may soon exit stealth mode

In secret testing since June, Dolby's stealth recording and social network app may soon be ready to make an appearance. Dolby 234 blends unique noise-canceling tech with Instagram-like audio filters.
Home Theater

From the Roku Ultra to the Fire TV Cube, these are the best streaming devices

There are more options for media streamers than ever, so it’s more difficult to pick the best option. But that’s why we're here. Our curated list of the best streaming devices will get you online in no time.
Home Theater

Plex is the latest player to contemplate the subscription streaming game

With massive reach thanks to its client app being supported virtually every media device on the planet, Plex is now looking at the future of its media curation platform. A future that may include free and subscription services.
Home Theater

Yamaha’s MusicCast Vinyl 500 turntable spreads analog joy throughout your home

It can be tough to listen to your favorite analog tunes anywhere besides the room where your turntable is located. With its MusicCast Vinyl 500 turntable, Yamaha allows you to stream your tunes throughout your home.