Jupiter: Price Drives TV Service Switches

By Geoff Duncan February 22, 2006

A new study from JupiterResearch finds that 52 percent of consumers surveyed would switch to a different pay TV service to get a better price for the same channel lineup they currently access.

“While Internet Protocol TV proponents get caught up in the futuristic possibilities of the technology, consumers remain much more levelheaded about what they look for in a TV service,” said Joseph Laszlo, Research Director at JupiterResearch and author of the report. “Competitors looking to deploy IPTV should avoid overwhelming the consumer with Jetsons-like ‘TV of the future’ and focus, instead, on delivering real value in terms of TV of the present,” added Laszlo.

Cheaper prices was the most common motivator consumers cited when considering switching pay TV services, but 46 percent said they could also be lured by a la carte channel selection

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DirecTV Customer? Switch to Dish and get a $300 gift card

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If you live in a place where today's trendiest media providers and high-speed internet service providers won't lift a finger to get you service, you may have become adjusted to being a beggar. But Dish knows better and is upgrading you to a chooser via their high-quality satellite live TV streaming service. If you're currently a DirecTV customer, you get a $300 gift card when you switch to Dish and use code DTV2DISH. It can be used on their service — which can be as low as $85 per month — or whatever else you want it to be used for. It's your money. You can also get a bonus $100 gift card on top of the $300 if you sign up for an eligible high speed internet plan via Dish. Tap the button below to explore and earn from Dish or keep reading to see our comparison of Dish and DirecTV as well as some surprise Dish features we think you'll like.

Why you should switch to Dish
It is clear that switching to Dish is worth something — exactly $300 — if you're a current DirecTV subscriber, but why should you if you're happy with DirecTV. When we , there are a ton of differences between the services. Here are just a few of the key ones to get you interested:

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The YouTube TV on a Roku TV.

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