LG responds to Samsung by slashing OLED, 4K prices by thousands

LG's 77-inch 4K OLED TV

It’s already been a busy month for developments in next-generation televisions, but LG is on a roll and isn’t showing any signs of letting up. Fresh out of the IFA 2013 show in Berlin, LG has cut the price on its 55-inch curved OLED television (55EA9800) and its existing 55-inch 4K Ultra HD TV. It’s also gone a step further to announce that it intends to bring both 4K Ultra HD and OLED into the mainstream in 2014. 

Samsung surprised us last month when it announced its 55-inch curved OLED TV (KN55S9C) would price out at $9,000. At the time, LG’s previously released 55EA9800 was already selling for $15,000. When asked if it would be lowering that price in response to Samsung’s announcement, LG stood firm, claiming its curved OLED was ” a premium product with superior performance and styling that commands a premium price. It sells for $14,999.” But it would seem LG has had a change of heart, as Twice magazine reports LG has cut the 55EA9800’s price down to $10,000. That’s still $1,000 more than Samsung’s competing television. 

The report also indicates LG has further cut the price on its current 55-inch Ultra HD LED TV (55LA9700 ) by another $500, bringing it down to $4500. The price on that set had already been reduced to $5,000 from its original price of $6,000. LG’s 65-inch Ultra HD set (65LA9700) remains at its recently reduced price of $6500.

Meanwhile, LG issued a formal announcement that it intends to greatly expand its OLED and Ultra HD television roll-out. In a statement, Mr. Kwon, president and CEO of the LG Electronics’ Home Entertainment Company, said, “LG will leverage itslg 77 inch 4k curved oled 2013 strong position and further consolidate its global TV business by speeding up the launch dates of its OLED TVs in a number of core markets. We will also introduce an expanded lineup of ULTRA HD TVs and deliver a comprehensive, differentiated smart TV user experience.”

While corporate statements like that are commonplace at big electronics conventions, LG seems particularly well-prepared to execute its plan. At IFA, LG considerably expanded its OLED and Ultra HD line-up. While Sony, Samsung and Panasonic have all shown off prototype 55-inch OLED televisions with 4K Ultra HD resolution, LG pushed the envelope at IFA, bringing a 77-inch curved Ultra HD OLED to the show. It further expanded its OLED offerings with a 55-inch flat-screen “Gallery” OLED mounted on a canvas with a speaker-loaded picture frame surrounding it. 

On the 4K Ultra HD front, LG introduced a slew of less-expensive models with differing bezels and sound solution. LG says these “new premium and affordably priced 55- and 65-inch ULTRA HD TV series are scheduled to launch in 50 countries before the end of 2014.” 

Finally, LG hinted at an improved SmartTV platform, claiming it will “provide a user experience (UX) that boasts unparalleled ease-of-use and connectivity.” Digital Trends has spoken to Gracenote about its collaboration with LG in developing a new SmartTV interface and will be reporting in further detail on that topic later this week. Suffice it to say for now that the changes will be considerable. There is no word yet from LG when the new UI is expected to hit the US market, nor do we yet know whether or not LG’s recent acquisition of WebOs will play a role in the UI overhaul. 

Home Theater

March Madness deal alert: Get a 43-inch LG 4K HDR TV for just $270

March is a great time to find a deal on a new TV, and this one is worth every penny: Walmart is selling LG's 43-inch 43UK6300PUE, a very capable 4K HDR Smart TV, for almost 50 percent off the regular price, at $270.
Home Theater

Hulu vs. Amazon Prime Video: Which streaming service is best for you?

It's hard to dispute Netflix's leadership in on-demand streaming video, it's not alone. Two great alternatives are Amazon Prime Video and Hulu; each with its strengths and weaknesses. Which one is better? We pick the winner.
Home Theater

TCL drops the price of its 75-inch 6-Series 4K Roku TV to $1,500

March is a great time for TV deals, and we've got a whopper: TCL has taken $300 off the price of its superb 75-inch 6-Series 4K HDR Roku TV, making it $1,500. That's the lowest price ever on this affordable TV.

Amazon drops price of 65-inch Sony 4K Smart TV by $300 for March Madness

You can get a fantastic 65-inch Sony LED TV for $300 off right now, in what's best described as the perfect TV deal to lead you and your living room into this year's March Madness tournament.
Movies & TV

Stranger Things season 3 is coming! Here’s everything we know so far

With a sophomore season as strong as its first, Stranger Things is now moving on to season 3. Here's everything we've learned so far about the Netflix series' upcoming third season, premiering in July 2019.
Home Theater

Here’s what’s new on HBO and what’s leaving in April 2019

Whether you're a cable lifer or a staunch cord cutter, there's never been a better time to get down with premium TV. April 2019 brings Game of Thrones season 8, BlacKkKlansman, and Crazy Rich Asians to HBO.
Home Theater

Tipping point? Streaming subscribers outnumbered cable in 2018 for first time

2018 was a very good year for the entertainment business as a whole, but it was especially good for streaming companies like Netflix and Amazon, says a new report by the Motion Picture Association of America.
Movies & TV

Comcast launches Xfinity Flex, a $5-a-month service aimed at cord cutters

For $5 a month, Xfinity Flex gives existing Xfinity internet subscribers a 4K- and HDR-ready set-top box that can stream video from YouTube, Netflix, Hulu, as well as free TV from apps like Cheddar and ESPN3.
Home Theater

Here’s how to watch Apple’s March 25 product reveal event live

It's almost here: Apple's much anticipated March 25 event, where it is widely expected to announce several streaming services, including on-demand and live TV with original programming. Here's how to watch it live.
Movies & TV

HBO’s Deadwood movie rustles up a trailer and a release date

This spring, HBO's long-awaited Deadwood movie will explore what happened 10 years after the events of HBO's award-winning drama, giving the series a finale 13 years after the show was canceled.
Movies & TV

Apple’s next big event is set for March 25: Here’s what you can expect

Apple's next big event takes place on March 25 in Cupertino, California. The company is expected to make several announcements related to its services, including Apple TV, so follow our guide to get ready for the big event.
Home Theater

Kanopy privacy breach reveals which movies members have been streaming

Free video streaming site, Kanopy, has been inadvertently publishing millions of lines of web log data for days, according to a new security report. A bad actor could guess a person's identity and see what they've been watching.
Home Theater

How to connect your Roku device to your hotel room’s TV

Staying at a hotel, but can't bear to be parted from your favorite streaming shows and movies? Take them with you with our complete guide to using your Roku on the road when staying at a hotel.
Product Review

Audio-Technica's M50xBT headphones bring signature studio sound to the streets

Audio pros may balk at cutting the cord on studio headphones, but it’s hard to argue with these results. Audio-Technica’s wireless ATH-M50xBT offer massive battery life and killer sound you can take anywhere.