Skip to main content

LG responds to Samsung by slashing OLED, 4K prices by thousands

LG's 77-inch 4K OLED TV
Image used with permission by copyright holder

It’s already been a busy month for developments in next-generation televisions, but LG is on a roll and isn’t showing any signs of letting up. Fresh out of the IFA 2013 show in Berlin, LG has cut the price on its 55-inch curved OLED television (55EA9800) and its existing 55-inch 4K Ultra HD TV. It’s also gone a step further to announce that it intends to bring both 4K Ultra HD and OLED into the mainstream in 2014. 

Samsung surprised us last month when it announced its 55-inch curved OLED TV (KN55S9C) would price out at $9,000. At the time, LG’s previously released 55EA9800 was already selling for $15,000. When asked if it would be lowering that price in response to Samsung’s announcement, LG stood firm, claiming its curved OLED was ” a premium product with superior performance and styling that commands a premium price. It sells for $14,999.” But it would seem LG has had a change of heart, as Twice magazine reports LG has cut the 55EA9800’s price down to $10,000. That’s still $1,000 more than Samsung’s competing television. 

The report also indicates LG has further cut the price on its current 55-inch Ultra HD LED TV (55LA9700 ) by another $500, bringing it down to $4500. The price on that set had already been reduced to $5,000 from its original price of $6,000. LG’s 65-inch Ultra HD set (65LA9700) remains at its recently reduced price of $6500.

Meanwhile, LG issued a formal announcement that it intends to greatly expand its OLED and Ultra HD television roll-out. In a statement, Mr. Kwon, president and CEO of the LG Electronics’ Home Entertainment Company, said, “LG will leverage itslg 77 inch 4k curved oled 2013 strong position and further consolidate its global TV business by speeding up the launch dates of its OLED TVs in a number of core markets. We will also introduce an expanded lineup of ULTRA HD TVs and deliver a comprehensive, differentiated smart TV user experience.”

While corporate statements like that are commonplace at big electronics conventions, LG seems particularly well-prepared to execute its plan. At IFA, LG considerably expanded its OLED and Ultra HD line-up. While Sony, Samsung and Panasonic have all shown off prototype 55-inch OLED televisions with 4K Ultra HD resolution, LG pushed the envelope at IFA, bringing a 77-inch curved Ultra HD OLED to the show. It further expanded its OLED offerings with a 55-inch flat-screen “Gallery” OLED mounted on a canvas with a speaker-loaded picture frame surrounding it. 

On the 4K Ultra HD front, LG introduced a slew of less-expensive models with differing bezels and sound solution. LG says these “new premium and affordably priced 55- and 65-inch ULTRA HD TV series are scheduled to launch in 50 countries before the end of 2014.” 

Finally, LG hinted at an improved SmartTV platform, claiming it will “provide a user experience (UX) that boasts unparalleled ease-of-use and connectivity.” Digital Trends has spoken to Gracenote about its collaboration with LG in developing a new SmartTV interface and will be reporting in further detail on that topic later this week. Suffice it to say for now that the changes will be considerable. There is no word yet from LG when the new UI is expected to hit the US market, nor do we yet know whether or not LG’s recent acquisition of WebOs will play a role in the UI overhaul. 

Editors' Recommendations

Caleb Denison
Digital Trends Editor at Large Caleb Denison is a sought-after writer, speaker, and television correspondent with unmatched…
Best QLED TV deals: Save on TCL, Samsung, Vizio, and more
The Hisense U6H ULED 4K TV in a living room.

Home theater shoppers need to direct their attention to the TV department right now, as it’s a good place to land some big savings. In particular, QLED TVs are seeing some awesome discounts, with brands like TCL, Hisense, and Samsung offering QLED TVs as low as $250. QLED is one of the best picture technologies on the market, so you can be sure you’re getting an impressive viewing experience with any one of these TVs, and right now, they make up the best QLED TV deals available.
Best TCL QLED TV deals

TCL has become one of the more popular TV brands on the market because it provides a lot of great smart TV features at a decent price point. In other words, great value lands front and center when you add a TCL TV to your home theater. You’ll find a range of TCL QLED TVs seeing discounts, and despite its affordable price point, TCL still manages to deliver when it comes to smart features and content management, which are handled through Google TV smart OS.

Read more
The best TVs of 2023: from Sony, Samsung, LG, TCL, and more
An image of a bird on the Sony A95L QD-OLED.

2023 has been an excellent year for TVs, and we’ve had the great privilege of testing several top-notch QLEDs, OLEDs, and QD-OLEDs ourselves. That being said, if you’re thinking about upgrading your living room set, plan on purchasing one as a gift, or simply want to add multiple screens to your home, we’ve put together this list of all the best TVs you can buy right now. These are available in stores and online from popular retailers like Best Buy, Walmart, and Amazon. And considering the time of year, there’s a good chance you’ll be able to score an awesome deal or two on some of our favorite 2023 sets as we eagerly await CES 2024 to see what the TV world will have in store for us next year.

OK, so what’s the best TV you can buy? Well according to our own editor-at-large Caleb Denison, the flagship king of 2023 has got to be the Sony A95L. This QD-OLED has got it all, folks; from amazing brightness levels and ultra-rich colors, to pulse-pounding sound and terrific 4K upscaling. By and large, Sony TVs are usually pretty amazing, but the A95L truly changes the game. Let’s just say it’s going to be tough to beat this model come 2024.

Read more
The best Samsung The Frame TV deals — from just $600
Samsung's 65-inch Class 'The Frame' QLED 4K Smart TV displaying a famous oil painting.

When it comes to high-quality, and uniquely-designed TVs, there's no better option than Samsung's The Frame series. Designed from the ground up to look and embody an artistic picture frame, these QLED-capable TVs are bright, vivid in color, and downright gorgeous. You can also use them to show off -- you guessed it -- real pieces of art when you're not using them as a TV. As you might expect, they're meant to be mounted flush against the wall. Unfortunately, they're expensive and they don't appear often on our list of the best TV deals. That also means, when they are on sale, it's the best time to take the leap. You get an amazing TV at a great price and your home, and entertainment, will never appear better.
Today's best Samsung The Frame TV deals

If you're looking to save big on Samsung's iconic The Frame TV, you've come to the right place. Here are all the best deals available:

Read more