Using innovative homegrown technologies, LG Electronics (LGE) outpaced the size of the 71-inch PDP TV (previously the world’s largest) that it had recently unveiled in July 2003, but the new PDP-TV is larger by five inches, thereby breaking its own record in only three months.
In particular, LGE is set to kick off its latest product in the Korea Electronics Show to be held in COEX Center in Seoul, starting October 8. The product launching is expected to be the highlight of the exhibit.
The 76-inch PDP TV features a superior-quality full-definition screen, with 2.07 million pixels and 1920 x 1080 super high-definition range. The product also boasts of an 83-mm thick super-slim design, making it the most advanced TV in terms of screen quality, size, and thickness.
The product used a one-unit type filter attached to the PDP module itself, the first of its kind in the world. LGE also applied its own new material (new MgO) designed for high-speed driving. In addition, the larger size of the new product made it possible to collect three sides of a 42-inch PDP from an original PDP.
LGE outpaced its competitors in Japan, the home of PDPs since 1998, when it developed the 60-inch PDP TV, the first of its kind in the world. Today, LGE has emerged as the new leader in the PDP market. Through its continuous R&D efforts, LGE not only sustained its lead in the industry but also surpassed own record by pioneering the world’s largest 71-inch PDP in July and immediately upgrading it with the bigger 76-inch PDP TV after only three months.
LGE is now equipped with the world’s largest production system, having pushed through with the full-blast operation of the second PDP line by the end of September 2003. With rising sales and increasing market share, the company is expected to grab the top post in the global market by the second half of mthe next year. By that time, LGE will operate the third line, the world’s largest single-line production facility. Thus, LGE will soon emerge as the world’s No. 1 TV company, fully armed with outstanding capability and unrivalled breakthrough technology.
Nam K. Woo, President of the LGE Digital Display and Media Company, said, “LGE has no other competitor but itself.” He added, “We are committed to maintain and protect our top position in the PDP TV industry through continuous R&D and development of advanced technologies.”
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