LG launches largest plasma at 71″

LG Electronics, headed by CEO and Chairman John Koo, is now paving the way to achieve a leading position in the global Digital TV market with the world’s most advanced technologies.

At the “Digital TV New Technology and Products Presentation” held on July 6, at the Gumi manufacturing plant in Korea, LGE introduced over 20 new diverse Digital TV products, including projection TV, LCD TV, CRT TV, and PDP as the flagship product that employs XDRpro, which features the most advanced level of picture quality enhancement in the world.

Senior executive officers of LGE, including Nam K. Woo, the president of LGE DDM (Digital Display and edia) Company, and representatives from distributors nationwide attended this presentation on new products, technologies, and business roadmaps. About 200 people were in attendance during the presentation.

Nam K. Woo, the president of LGE DDM said, “This new technology and products presentation will reassure us of advancements in LG Electronics Digital TV, and will serve a critical role in building a digital world. LG Electronics will always be in the lead position to further enrich and enliven every customer’s life. With the ever-increasing demand for Digital TV, LG Electronics will be securing the top global position early with the introduction of the best digital display technology and other diverse new products into the market.”

LGE’s PDP boasts of the highest level of brightness and contrast (1,000 candela, 1,200:1 contrast ratio) in the industry with its new advanced module. It employs the XDRpro technology, LGE’s proprietary digital picture quality-enhancing engine, considered a revolutionary innovation in picture quality enhancement. In addition to these, after developing the world’s first 60-inch PDP in 1998, LGE now introduces the world’s largest-ever TV, the 71-inch Giant PDP, and proudly displays its technological prowess in the PDP industry.

To meet the recent surge in customer demand for high-definition broadcasts, the Digital TV reception feature is widely used in most LG products. The LCD Projection TV with a built-in PVR for high-definition broadcast recording was released for the first time in the world.

Also at this presentation, a heap of home theater systems and digital broadcast-ready TVs were released.

Stylish home theater products varied according to customer tastes and specifications. Notably, for the first time in the world, LGE introduced its home theater systems with wireless speakers.

At the on-site tour of the 2nd phase PDP production line, LGE demonstrated that it is capable of producing more than 600,000 units per year, and presented the company vision to claim the top global position in the PDP industry by year 2005.

Pictures and discussion can be found here:


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