LG keeps the OLED under wraps, succeeds in distracting us with pretty 4K pictures

lg shows off its expanded line of 4k uhd televisions at cedia 2013 lg10

Check out our review of the LG 65LA9700 4K UHDTV.

LG is building something of a tradition by showing up at CEDIA without actually showing up at CEDIA. In other words, it recognizes a bunch of press are all in one place at the same time, and uses the opportunity to provide a nice, quiet, offsite venue where everyone in attendance can get an intimate look at LG’s latest and greatest products. In this case, that included all of the new additions to the company’s 4K Ultra HDTV lineup.

Today, Digital Trends did not get a look at LG’s super-hot 77-inch Ultra HD OLED TV, but we did get up close and personal with the company’s 55-inch ($4500) and 65-inch ($6500) LA9700 4K Ultra HDTV’s and its less expensive 55-inch ($3500) and 65-inch ($5000) LA9650 models. 

The LA9700’s are essentially smaller siblings to LG’s massive 84-inch LM9600 Ultra HD set, which sells for $17,000. That means a difference of less than 20-inches amounts to price gap of more than $10,000 in Ultra HD sets right now. And that makes the mammoth 84-incher a tougher sell, because the $6500, 65-inch versions sports some excellent, 144-zone, full-array local dimming, which provides for superior black levels and, therefore, overall picture quality. While the smaller 55-inch model in the series doesn’t boast as many local dimming zones, it still does a great job. Both models also come with a pretty slick motorized speaker system that hides out of view when the set is turned off. 

But then we have the dare we say … affordable? … $3500 and $5000 versions, which bring Ultra HD down to earth for a pretty large section of consumers. And, with CES right around the corner, it’s safe to say we’ll see newer models coming in 6 months with even lower prices. 

So, it would seem the next generation in television is getting more affordable by the minute (ok … by the month). But does 4K at 65-and 55-inch sizes make any sense? LG thinks so. The company spent a fair amount of time extolling the virtues of its television’s upscaling capabilities, which can take 1080p content and bump it up to 4K resolution. We haven’t had enough time to thoroughly evaluate the quality of this upscaling, but what we can say is that 4K looks better than upscaled 1080p, even at these smaller sizes. 


But what about the future of 4K? Are these early sets future-proofed enough to consider buying? LG says yes to that, too. While the company has no specific upgrade plan to bring the sets into compliance with the recently released HDMI 2.0 standard, it assured us that such a solution is on the way. And, hey, if Sony can bring its 4K sets into the future with a simple firmware update, one would hope that LG could develop a similar plan. Time will tell. 

At the end of it all, we walked away with one very clear impression: Ultra HD is not a flash-in-the-pan, doomed-to-die-an-ugly-death technology in the same way we think 3D is. So, if you’re not ready to plop down $3500 – $6500 on a 4K TV just yet, don’t worry. The right moment is coming right around the corner. And way sooner than OLED. 


Porsche knows not to mess with the 911, but also knows how to weave in progress

We're getting our first look at the next-generation Porsche 911. Called 992 internally, the model will get evolutionary styling upgrades and bigger changes under the sheet metal. We expect it to debut at the 2018 Los Angeles Auto Show.
Home Theater

Time for a TV upgrade? Here’s what you need to know about 4K Ultra HD TV

Ultra HD 4K has quickly taken over the world of TVs. But what is Ultra HD 4K, how does it work, and most importantly, should you upgrade, or keep your old TV? We explain it all right here.
Home Theater

These awesome A/V receivers will swarm you with surround sound at any budget

There is no one-size-fits-all approach to shopping for a receiver, so we assembled our favorites for 2018, at multiple price points and all loaded with features, from Dolby Atmos to 4K HDR, and much more.
Home Theater

The seven best TVs you can buy right now, from budget to big screen

Looking for a new television? In an oversaturated market, buying power is at an all-time high, but you'll need to cut through the rough to find a diamond. We're here to help with our picks for the best TVs of 2018.
Home Theater

Bask in the glory of your home theater with these 4K Ultra HD Blu-rays

What good is a 4K TV if you don't have the means of pushing it to its limits? Here are our favorite 4K Ultra HD Blu-rays, all of which are nothing short of stunning. It'll make you wonder why you haven't always watched movies this way.
Home Theater

PlayStation Vue adds more local channels, bringing the total to over 600

PlayStation Vue is Sony's answer to live TV without the need for a cable or satellite TV subscription. To help you understand the service, its plans, and numerous features, we've created this handy guide.
Emerging Tech

Awesome Tech You Can’t Buy Yet: 1-handed drone control, a pot that stirs itself

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Home Theater

The best movies on Netflix in November, from 'The Witch’ to ‘Dracula’

Save yourself from hours wasted scrolling through Netflix's massive library by checking out our picks for the streamer's best movies available right now, whether you're into explosive action, witty humor, or anything else.
Movies & TV

The best shows on Netflix, from 'The Haunting of Hill House’ to ‘The Good Place’

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.

Cyber Monday 2018: When it takes place and where to find the best deals

Cyber Monday is still a ways off, but it's never too early to start planning ahead. With so many different deals to choose from during one of the biggest shopping holidays of the year, going in with a little know-how makes all the…
Movies & TV

Out of movies to binge? Our staff picks the best flicks on Hulu right now

From classics to blockbusters, Hulu offers some great films to its subscribers. Check out the best movies on Hulu, whether you're into charming adventure tales or gruesome horror stories.

Here are the best 4K TV deals for November 2018

There's no doubt that a good 4K smart TV is the best way to take your home entertainment setup to the next level to enjoy all your favorite shows, movies, and games in glorious Ultra HD. We've got the best 4K TV deals right here.
Movies & TV

The best new movie trailers: ‘Buster Scruggs,’ ‘Missing Link,’ ‘Mowgli’ and more

Everyone loves a good trailer, but keeping up with what's new isn't easy. That's why we round up the best ones for you. This week, it's new trailers for The Ballad of Buster Scruggs and Mortal Engines, and the first trailer for Missing…
Movies & TV

The best movies on Amazon Prime right now (November 2018)

Prime Video provides subscribers with access to a host of fantastic films, but sorting through the catalog can be an undertaking. Luckily, we've done the work for you. Here are the best movies on Amazon Prime Video right now.