Skip to main content

LG’s awesome rollable TV goes on sale in U.S., but it ain’t cheap

[LG at CES2021] LG SIGNATURE OLED R - Lifestyle

LG caused quite a stir when it unveiled the first production version of its remarkable rollable television at CES 2019.

The LG Signature OLED R TV first went on sale six months ago, but only in LG’s home country of South Korea.

Related Videos

This month, however, LG’s 4K, 65-inch rollable TV has become more widely available and is now on sale in 15 additional countries, including the U.S.

The quiet launch was first reported by HD Guru (via Engadget), which spotted an “inquire to buy” button on the OLED R TV’s product page on LG’s website.

Click on the button and you’re taken to a page asking you to select your region. After that, you’re given a contact email address and phone number so that you can get in touch.

LG Rollable OLED 2019
Rich Shibley/Digital Trends

If you’re wondering about how much the TV costs — and you surely are — then make sure you’re sitting down. The product page doesn’t show pricing in local currencies, but we do know that folks in South Korea have had to fork out 100 million Korean Won (about $90,000) for LG’s rollable Signature OLED R TV. Digital Trends has contacted the company about U.S. pricing and we will update this article when we hear back.

So, why the high price? Well, how many TVs do you know that roll up and disappear into the stylishly designed soundbar at its base when you hit the off button?

The unique TV features a number of different viewing formats — Full View, Line View, and Zero View — where the display adjusts its size accordingly.

Full view does what it says on the tin, showing you the entirety of the screen for your favorite movies and TV shows. Line View, on the other hand, sees the display partially rolled to show a narrower portion of the screen for displaying various content such as the time and weather, music selections, and your favorite photos. Finally, there’s Zero View, which sees the display roll into its base and essentially disappear.

When the rollable OLD R TV launched last year, LG executive Park Hyoung-sei described the design as a “seamless marriage of technological and design innovation,” adding that it “genuinely deserves to be called a work of art.”

If you’re in the market for a new TV but LG’s latest offering is a bit too pricey, Digital Trends has a special guide highlighting some more affordable options.

Editors' Recommendations

Is there a Sling TV free trial? Here’s what you need to know
Sling TV logo on Apple TV.

With an all-in-one streaming package, you can truly ditch the cord and traditional cable subscriptions while still retaining access to live TV along with some meaty streaming goodness. If that's your plan, there sure are a lot of options, but if you're also after one of the best values in the streaming world, then Sling TV should be high on your list. Netflix, Hulu, and Disney+ are great for binging shows and movies, but if you want live TV such as sports and news, then you need Sling. These packages are more expensive than standalone streaming apps like Netflix, however, Sling TV is still one of the best live TV streaming services. If you don't want to empty your bank account paying for a bunch of channels you'll never use, Sling is the way to go. What better way to test the waters than with a Sling TV free trial? We've got everything you need to know about it right here.
Is there a Sling TV free trial?

Unlike the month-long Hulu free trial, there is currently no Sling TV free trial available, just as there is no Disney Plus free trial. Sling TV has run free trial offers in the past, however, allowing new subscribers to enjoy everything the service has to offer for a limited time (usually one or two weeks). These come and go without a lot of fanfare and are sadly quite rare, typically happening maybe once a year. The latest Sling TV free trial ran in August 2022, so we don't expect another one to pop up soon. Worry not, though; there's another way to enjoy a limited Sling TV experience for free before you shell out any cash.

Read more
Why the Nest Hub Max still rocks as a kitchen TV
Nest Hub Max in the kitchen.

Saturday mornings, more often than not, begin with the following things in the following order: Coffee. More coffee. Premier League football. More coffee. Pancakes.

A French press takes care of the caffeine. Alton Brown is employed on the pancakes (it's all about the buttermilk). As for a TV in the kitchen, it's 2023 -- we can do better. Like Mr. Brown, I loathe the unitasker and have had a Nest Hub Max on the counter since it was released in September 2019.

Read more
I replaced my kitchen TV with an Echo Show 15 — and I kinda liked it
Amazon Echo Show 15 showing Fire TV experience, with an Amazon Fire TV voice remote in the foreground.

For the better part of the last 20 years, my family has had a TV in our kitchen. It was the cheapest 19-inch flat screen I could find at the time -- a 720p Sharp model -- and we hooked it up to our cable connection and a Tivoli One speaker for better sound. It worked just fine -- no complaints. But when Amazon asked if I wanted to try swapping that ancient rig out for something a bit more modern, like an Amazon Echo Show 15 with its latest Fire TV update, I figured why not? Three weeks into the experiment, here’s how it’s going.
You’re gonna need a mount …

1.
The original Sharp 19-inch TV …
2.
… and the Amazon Echo Show 15.

Read more