Skip to main content

Forget about Dre? Monster rolls out plenty of celebrity tie-ins at CES

Monster is already well-known in consumer electronics circles for throwing some of the most over-the-top CES press conferences to be seen at the show, but the star-studded event it put on today was a mighty spectacle, even by Monster standards, and seemed to serve as proof that the company isn’t mourning its breakup with Beats audio and Dr. Dre. 

After glossing over some new HDMI cable products (yes, Monster still makes a cable or two), Monster CEO, Noel Lee, went on to announce a swarm of new headphone products, each punctuated by one celebrity endorser after another. Although there are a few new models to mention, the real news from Monster today has to do with fashion, customization and market penetration. Here’s what we can expect to see from Monster’s booth on the CES show floor this week:

Related Videos

Headphones for the fashionista

Imagine a color – any color will do – and slap it on a headphone. That’s one of the fashion-based tactics Monster has adopted for this year. The company’s female-oriented Diamond Tears headphones – which Lee noted was its number one seller last year – are now available in three new colors, and have musician, Sheila E. backing them up, to boot. The company is also pushing its partnership with fashion label, Diesel forward, bringing three new colors of its Vektr headphones to market. 

Nick Cannon was on hand to promote his NCredible line, which now includes new versions of the NTune on-ear, NErgy in-ear and NPulse over-ear headphones, while supermodel Tyson Beckford was on hand to lend his name and chiseled features to Monster’s Inspiration headphone series.

If flashy colors aren’t haute couture enough for you, consider that Monster showed off some of the most outlandish custom headbands we’ve ever seen. It would seem Monster thinks headphones will soon replace hats as the hot new fashion accessory this year. We’ll see. 

Muscling into the market 

To increase its market penetration, Monster has partnered up with retail-giant Walmart and media-titan Viacomm. Thanks to Viacomm, Monster’s DNA headphone line is going to creep its way in to all manner of award shows, reality shows, and just about every other MTV-bubble-gum program you can think of. And to make sure those impressionable youths can get their hands on its colorful headgear, Monster has signed a big distribution deal with Walmart, which will put its wares in heavy rotation on store shelves all across the US. 

EA Sports climbs aboard the Monster train

As big as EA Sports is in the gaming industry, it is a small wonder that the company hasn’t already produced a gaming headphone. Perhaps it was just looking for the right partnernship, or maybe it just needed some convincing. Whatever the case, Monster closed the deal, and now it will produce its first gaming headphone for EA, dubbed the MVP Carbon. On hand to promote the new partnership was hip-hop star, Xzibit, and boxing legend, Sugar Ray Leonard. 

Philo free trial: Stream live TV for free for a week

Philo is a live TV streaming service that gives you access to over 70 channels for the low price of $25. It's a simple cable-replacement service with a lot of your favorite channels on it, including AMC, Comedy Central, HGTV, Nickelodeon and many more. Like all the best live TV streaming services, you can get Philo on your TV by using the Smart TV app or a streaming stick like the Amazon Fire 4K. You can also use it on your laptop or phone. Philo includes unlimited free cloud-based DVR, so you can record and rewatch shows even if they haven't yet appeared on a streaming service like Netflix. You get all of this without being tethered to a cable box, and there is no contract, so you can cancel whenever you want. The service is cheap, but if you want to test it out before you buy, you can always check out the Philo free trial.

Is there a Philo free trial?
Yes, there is a Philo free trial. You can get a full week of the service completely free. You will have to enter your payment information though, so  don't forget to cancel your subscription once your trial is up if you don't intend on continuing with the service. The signup process is simple. You just have to enter your basic info (including a credit card) and confirm your account via an email. You'll be streaming live TV within five minutes. You can even use the unlimited Cloud DVR for that week, but you'll lose access to the things you recorded after your week is up.
Can you get Philo for free?
There isn't a way to get Philo for free. The service costs $25 per month, unless you use a coupon code or find a deal (more on that below). There currently aren't any sign-on bonuses or package deals that give you the service completely free, although some give you a discount. Your best bet for getting the service for free is to leverage the Philo free trial.
Are there any Philo deals?
After your Philo free trial is over, you'll be looking for a way to save some cash on the subscription. Even though $25 per month is one of the cheapest live TV streaming services out there, there are ways to make it cheaper. If you're a T-Mobile user, you can get the service for only $15. All you need is a T-Mobile or Sprint phone number. Signing up through your T-Mobile account will get you a 40% discount on the service for one full year. It will go back to $25 after that.

Read more
Get this 43-inch Fire TV 4K TV for $230 with this flash deal
Toshiba M-Series 4K Fire TV.

TVs are incredibly cheap these days. You can get a nice 4K TV with built-in streaming capabilities for next to nothing. For instance, take this 43-inch Toshiba C350. It's has 4K resolution, smart TV abilities, and a great picture, and it's only $230 right now. That's because Amazon has slashed 30% off its usual $330 price. Grab it before these Amazon TV deals are over.

Why you should buy the 43-inch Toshiba C350 Series 4K TV
The Toshiba C350 Series 4K TV opens up a virtually endless library of content with Amazon's Fire TV platform, which supports Amazon Prime Video, Netflix, and Disney+, among other streaming services. They can be easily launched from the home screen, which also displays over-the-air TV channels and your other input sources. The platform will also allow you to create different profiles for each family member for personalized watchlists and recommendations, connect Bluetooth headphones so that you'll be the only one to hear the show or movie that you're watching, and use voice commands through the Amazon Fire TV app on your smartphone.

Read more
4 simple pieces of tech that helped me run my first marathon
Garmin Forerunner 955 Solar displaying pace information.

The fitness world is littered with opportunities to buy tech aimed at enhancing your physical performance. No matter your sport of choice or personal goals, there's a deep rabbit hole you can go down. It'll cost plenty of money, but the gains can be marginal -- and can honestly just be a distraction from what you should actually be focused on. Running is certainly susceptible to this.

A few months ago, I ran my first-ever marathon. It was an incredible accomplishment I had no idea I'd ever be able to reach, and it's now going to be the first of many I run in my lifetime. And despite my deep-rooted history in tech, and the endless opportunities for being baited into gearing myself up with every last product to help me get through the marathon, I went with a rather simple approach.

Read more