Skip to main content
  1. Home
  2. Audio / Video
  3. News

NBCUniversal’s Peacock finally lands on Roku, ending long standoff

Simon Cohen
By

Peacock, NBCUniversal’s streaming service, is finally on the Roku platform starting today, ending a dispute between the two companies that had been raging since Peacock’s launch in July.

“We are excited to bring Peacock and its unrivaled catalog to millions of Americans who enjoy entertainment on their favorite Roku devices,” Maggie McLean Suniewick, president of business development and partnerships at Peacock, said in an emailed press release. “Roku customers are engaged streamers, and we know they’ll love access to a wide range of free and paid content.”

Recommended Videos

For its part, Roku seems equally happy to be burying the hatchet. “We’re focused on delivering the kind of high-quality news and entertainment content Roku users want and love,” said Tedd Cittadine, vice president of content acquisition at Roku, “and we’re excited to welcome Peacock’s world-class programming to America’s No. 1 TV streaming platform and help NBCUniversal build a bigger fan base through our industry-leading audience development tools.”

Related

While it’s not entirely clear what aspects of the relationship have now changed, previous reports suggested that since NBCUniversal had put a strong focus on advertising Peacock, the sharing of advertising inventory between the two platforms had been a sticking point in the negotiations.

Now that Peacock has been added to Roku, it has a wide footprint in terms of supported devices and software. The current list includes Apple devices like the iPhone, iPad, iPod touch, Apple TV 4K, and Apple TV HD; Google platforms and devices, including Android TV devices, Chromecast, and Chromecast built-in devices; Microsoft’s Xbox One family of devices, including Xbox One S and Xbox One X; Vizio SmartCast TVs; the Sony PlayStation 4 and PlayStation 4 Pro; and LG Smart TVs.

That accounts for a nice percentage of the streaming world, but one player is still notably absent: Amazon’s Fire TV platform. Digital Trends reached out to Amazon’s representatives to see if the company had any updates on the addition of Peacock to Fire TV. We’ll update this post when we hear back.

The addition of Peacock to Roku helps the super-popular streaming media device company fill a hole in its lineup of services, but as of today, it still hasn’t repaired its relationship with HBO.

HBO Max, which launched earlier this year, remains unavailable to Roku users.

Editors' Recommendations

Topics
Simon Cohen
Simon Cohen
Contributing Editor, A/V
Simon Cohen covers a variety of consumer technologies, but has a special interest in audio and video products, like spatial…
Roku rolls out a cheaper subwoofer and updated low-end streaming box
Roku Wireless Bass.

Roku today has rolled out its latest hardware, with a new subwoofer looking to hold down the low end and a new streaming box anchoring the most economical spot in that lineup.

The bigger of the two releases, both literally and figuratively, is the new Roku Wireless Bass. The name pretty much explains it all: It’s a wireless subwoofer that you can plant anywhere in a room (because the low end doesn't care so much where it comes from) to fill out that part of the sound spectrum.

Read more
CNN+ lands on Roku today
CNN Plus logo.

A week after it soft-launched in web browsers and six days after it was officially available to nearly everyone else, CNN+ is now coming to the largest streaming platform in the United States — Roku.

It'll require an update to the existing CNN Go app, which will be home to both live CNN content (which still requires some sort of live TV subscription), as well as all the new CNN+ content, which includes up to a dozen live daily shows, a handful of new original series, and more than 1,000 hours of programming. If the CNN Go app doesn't update on its own, you can force Roku to check by going to the System Update section of the Settings menu.

Read more
Peacock expands its service with 24/7 local news
South Florida channel on Peacock.

Peacock, NBCUniversal's streaming service, has expanded its current offerings with 24/7 local news channels from a handful of major cities. Available now, viewers have free access to coverage from NBC 5 Chicago (WMAQ), NBC 10 Philadelphia (WCAU), NBC 10 Boston (WBTS) and New England Cable Network (NECN), and NBC 6 Miami (WTVJ). These affiliate stations can be found under their respective new channels titled NBC Chicago News, NBC Philadelphia News, NBC Boston News, and NBC South Florida News.

What's new on Peacock
The best shows on Peacock right now

Read more