Can Netflix change how movies are released and distributed? Ted Sarandos thinks so

netflix price hike study sign
There’s a reason Netflix is in the headlines about every five minutes. Far more than just a simple website that allows users to stream TV shows and movies, Netflix has focused on becoming a global disruptor, upending the status quo, and changing the way we think about entertainment, and even online information. Now, Netflix’s chief content officer Ted Sarandos says Netflix wants to change the way movies are released by accelerating the release time.

Giving the Media Mastermind keynote address at this week’s MIPCOM entertainment conference in Cannes, Sarandos explained the motivation behind Netflix’s strategy for getting into movie production and distribution.

“The idea of releasing a movie and then waiting six, eight, ten months before there was any home video exploitation and at least a year before you can get that at home, that’s not the model people choose. People are choosing Netflix; they don’t want to wait a year, or maybe ten years to get that movie,” Sarandos told the crowd, according to coverage from Advanced Television.

“The current distribution model for movies in the US particularly, but also round the world, is pretty antiquated relative to the on-demand generation that we are trying to serve.”

Calling out the current model, Sarandos pointed out that the release structure now in place has been around almost since movies began being aired on TV in the 70s. Obviously a lot has changed when it comes to how people get their entertainment in the current market, thanks to a little thing called the Internet, as well as more recent advances like Netflix, and more legally questionable models like torrenting sites.

Netflix wants to make movies more accessible out of theaters, and has made a concerted effort to direct its content creation and distribution models to make that happen. The company’s most recent moves include a plan to produce and release the anticipated sequel, Crouching Tiger Hidden Dragon: The Legend, the same day it appears in IMAX theaters, which has theater owners in an uproar, as well as recently announcing an exclusive deal with Adam Sandler to produce his next 4 movies in-house.

“The Adam Sandler’s movies will go directly on Netflix,” Sarandos told the MIPCOM attendees, according to Variety. “We’re not going to open them in theaters anywhere and it’s a big deal because for the last 20 years, Adam Sandler has had a successful movie in theaters every summer. So this is a very innovative step for someone like him who’s a real movie star.”

And innovating movie production and distribution is just the tip of the iceberg for Netflix as it continues its quest for world domination. It is fitting Sarandos should give his speech in Cannes, given that Netflix just concluded a six-country invasion into Western Europe, including Germany, Austria, Switzerland, Belgium, Luxembourg, and France, the latter of which has been hit the hardest, with Netflix apps landing in set-top boxes from the largest French cable provider, Orange.

Adding those countries to other European strongholds like Britain, Norway and Sweden, and the Netherlands, as well as several South American countries, it is estimated that Netflix could top as many as 100 million international subscribers in the next 6 years alone.

“We’ve been very encouraged with the viewing hours per subscriber in France and Germany,” Sarandos remarked. “It’s on par with our successful launches around the world.”

With a firm grasp over American audiences, award winning, and critically acclaimed original TV series’, and an eye towards changing the entire movie distribution paradigm, Netflix isn’t exactly thinking small. And just as the company no doubt planned, we’ll all be watching with anticipation to see what Netflix will do next.

Movies & TV

Comic-Con 2019 preview: The biggest movie and TV panels you won’t want to miss

Even with more competition than ever, Comic-Con International is still one of the biggest pop culture events of the year. For the latest news about your favorite shows and movies, these are the biggest panels to follow.
Home Theater

Why you’re not getting Netflix in HD or 4K, and how to fix it

Are you having trouble watching your favorite movies or TV shows on Netflix in HD or 4K? We explain why loading takes so long, why the picture quality fluctuates, and what you can do about it.
Movies & TV

Disney+: Everything coming to the streaming service so far

Disney's direct-to-consumer streaming video service Disney+ will launch with an impressive catalog of classic content, new projects, and original shows and movies. Here is everything confirmed and rumored to be coming to the platform.
Movies & TV

Best new shows and movies to stream this week: Cities of Last Things and more

Need something to watch this weekend? Check out our list of the best new shows and movies to stream right now. On the list this week: Cities of Last Things, Phoenix, and Gone Baby Gone.
Deals

Grab the Dolby Dimensions wireless headphones for $200 less after Prime Day

Dolby has made its very first self-branded product in the form the Dolby Dimensions wireless headphones and as expected, it delivers. You can get the Dimensions on Amazon for $399 – $200 less than its normal retail price of $600.
Home Theater

Still wondering why you should buy a smart TV? Here's what you should consider

If you've been living under a rock, you might wonder: What is a smart TV, anyway? Luckily, we've put together a quick-hit guide to teach you everything you need to know about televisions with big brains.
Movies & TV

Hollywood has had a field day with the moon, but these are the films to watch

From a 1902 silent film to a biopic of astronaut Neil Armstrong, these films celebrate everything that led to mankind setting foot on the surface of the moon. Check them out in honor of the 50th anniversary of the Apollo 11 mission.
Movies & TV

Edward Furlong, Terminator 2's John Connor, returns for Terminator: Dark Fate

The most recent Terminator films didn't do so well, but now James Cameron has returned to try and reinvigorate the franchise. Here's everything we know about the cast, crew, and story of the upcoming Terminator: Dark Fate movie.
Deals

Don’t miss these incredible Samsung 4K TV, QLED TV, and 8K TV deals

Amazon Prime Day may be over, but Samsung's Black Friday in July sale is just heating up — and with discounts on QLED 4K TVs, 8K TVs, and soundbars, there's never been a better time to breathe fresh life into your entertainment setup.
Home Theater

Stranger Things season 4: Here’s everything we know so far

After three wildly successful seasons of Stranger Things, everyone wants to know where Netflix will take the gang in season 4. Here's everything we know about the fourth season of Stranger Things so far.
Movies & TV

The 7 best TV episodes you can watch on YouTube for free

TV networks have made a habit of putting episodes from popular series on YouTube for free. From premium platforms like Showtime to experimental newcomers like Viceland, we compiled a few of the best episodes available on YouTube.
Deals

Beats Solo3 wireless headphones still $140 off on Amazon after Prime Day

While Prime Day may have ended, Amazon has extended some deals for a few days. Wireless headphones are a popular purchase, and now on Amazon, the matte black Beats Solo3 wireless headphones can be yours for just $160.
Deals

Amazon Prime Day deals are ending, but you can still get great bargains

Prime Day 2019 has come to an end for Amazon, but that doesn't mean the Prime Day deals are over. With deals from Walmart, Best Buy, and Amazon still going on, this massive shopping event is continuing on through the week.
Deals

Walmart extends Prime Day sale into Sunday: 4K TV, Apple, and Smart Watch deals

Prime Day 2019 has come to an end for Amazon, but that doesn't mean the deals are over. Walmart's Prime Day sale has been extended into the weekend. With 4K TVs, Apple Watches, and Nintendo Switch deals, there are great savings.