Philips launches new 2003 plasma line

With thirteen models, including five featuring the award-winning Pixel Plusâ„¢ technology, Philips is offering consumers an unprecedented choice of sets to ensure the perfect picture for every room inthe house.

Highlights of the 2003 Philips FlatTV range include:

  • Total of thirteen sets designed to bring the home entertainment experience alive with sharper images and more natural colors
  • A choice of ten screen sizes combined with highly attractive designs to fit suit any room and any need
  • Five widescreen sets featuring the award-winning Pixel Plusâ„¢ technology, including a new 37-inch (94cm) model, 32” (81cm), 42” (706cm) and 50” (127cm) screen sizes, and a stunning new 30” (76cm) LCD model
  • A choice of seven widescreen sizes including 17” (45cm) and 23” (58cm)
  • Three portable LCD sets in 13” (35cm), 15” (40cm) and 20” (51cm)

More pixels, more details, more natural
Philips’ application of Pixel Plus in its 2003 FlatTV range builds on the international acclaim bestowed upon this remarkable technology successfully introduced in widescreen tube-based TV sets in 2002. Pixel Plus makes a breathtaking difference in the image definition of a standard television picture, almost tripling the number of lines and pixel per line, then making each pixel extremely sophisticated, creating visibly higher definition as a result.

Amongst the new Philips FlatTV models to feature Pixel Plus are the 30PF9975 and the 42PF9965. Both are benchmark-setting sets, either combining the very latest 30-inch active matrix LCD panel with PixelPlus to offer amazingly detailed and natural-looking images, or the very latest 42-inch high definition plasma panel.

A choice of displays
The Philips FlatTV range offers the most desirable method of watching television today, combining the clear ergonomic benefits of flat, slim and wide and the most advanced display technologies available today in consumer electronics. Philips FlatTVs boast perfect picture geometry and with wide viewing angles – more than 160 degrees horizontal and vertical – ensure perfect viewing from anywhere in the room.

Philips employs plasma display panels for its largest FlatTV screen sizes – ranging from 32-inches to 50-inches – providing the best solution for larger displays to deliver sharp, flicker-free images with wide viewing angles and outstandingly bright colors.

For FlatTV screen sizes below 30-inches, Philips applies its strengths in liquid crystal displays, a leadership supported by the LG.Philips LCD joint venture, currently the world’s leading supplier of thin-film-transistor (TFT) LCD technology. The eight LCD sets in the 2003 Philips FlatTV range uses the very latest active matrix display technology, providing superior levels of sharpness and brightness unmatched by other technologies in comparable screen sizes.

To help consumers decide which of the thirteen 2003 FlatTVs are best for them, Philips has launched a dedicated FlatTV Internet microsite, www.philips.com/flattv.

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