Skip to main content

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

Samsung prices its 77-inch QD-OLED at $4,500. Presale starts now

Confirming an earlier leak, Samsung has formally announced the price of its 77-inch 4K QD-OLED TV, the S95C. The new model which was shown first at CES 2023, will sell for $4,500. , and Samsung says shipments will begin later in the month. Those who buy the TV during the preorder period will also qualify for free professional installation, which Samsung says is worth $250.

Samsung's S95C 77-inch QD-OLED TV.

The price is less of a surprise thanks to an earlier accidental slip by Samsung — near the end of January, the company briefly put the price of the S95C on its U.S. website, and then quickly removed it. But not before it was captured and reported on.

Related Videos

The S95C is the first 77-inch 4K TV based on QD-OLED display technology. In 2022, both Samsung and Sony released 55- and 65-inch QD-OLED models, to rave reviews on Digital Trends and elsewhere. Sony has yet to announce its 2023 TV lineup (the company decided not to display any new TVs at CES), but it is widely expected to debut its own 77-inch QD-OLED soon.

Samsung has also announced plans to sell a less expensive 77-inch QD-OLED known as the S90C, however, no pricing or availability has been released for this model. The S90C will be similar to the S95C but will lack the more expensive model’s OneConnect box, making it less wall-mount friendly. Samsung has previously said that the S95C will be up to 30% brighter than the S90C.

Fans of OLED TVs now find themselves in a quandary. Do they preorder the new 77-inch Samsung QD-OLED, or do they wait for LG to confirm pricing and availability of its newly-updated G3 4K OLED TV, which offers improved picture quality thanks to MLA (micro lens array) technology? MLA might be able to level the brightness and color playing field with QD-OLED, but we won’t know for sure until we can see the two displays side-by-side.

Editors' Recommendations

Sharp is bringing one of the first OLED Roku TVs to the U.S. in 2023
Sharp OLED TV.

Sharp has been on the fringes of the U.S. TV market for several years, but that might be about to change. The company, which is still headquartered in Japan ,but has been majority-owned by Chinese manufacturing giant Foxconn since 2016, has announced that it plans to sell a Roku-powered 4K OLED TV in the U.S. in spring 2023. It could be the first opportunity for people to buy a Roku TV with an OLED panel. The company will also introduce its latest mini-LED-powered QLED TV, the Aquos XLED.

Sharp's Japan-only DS1 OLED TV Sharp

Read more
TCL says its QD-OLED TV teaser from CES 2023 was an error
TCL logo on a TV.

Just ahead of CES 2023, Digital Trends reported that TCL was intending to ship its first TV based on QD-OLED technology by the end of the year. This reporting was based on information given to Digital Trends as well as many other media outlets both during a private press briefing and in press materials issued ahead of the show. Now, however, TCL is pulling back on those comments.

"A line in the TCL CES 2023 press release confirming plans to launch the brand's first QD-OLED television this year was incorrectly included," a TCL spokesperson told Digital Trends in an emailed statement. "TCL is focused on its award-winning mini-LED technology in 2023 – including the recently announced TCL QM8 98-inch TV."

Read more
Is 8K TV dying? It’s not looking good at CES 2023
Scott Ramirez, vice president of product marketing and development for TCL home theater, at CES 2023.

CES is not only a great event for checking out all the latest tech — it's also a barometer. You can tell when a new development is picking up steam as each year more and more players jump on the bandwagon. Conversely, you sometimes can see when a given technology is falling out of favor, as fewer and fewer products and services mention it in their marketing.

At CES 2023, a sudden drop in the number of new 8K products has me wondering about the future of this format.
Only two TV players
Scott Ramirez, vice president of product marketing and development for TCL home theater, at CES 2023. The company was mum on any new 8K sets at this year's conference. Phil Nickinson/Digital Trends

Read more