Skip to main content

After years of bashing OLED, Samsung now set to buy panels from LG

Samsung 2023 S90C QD-OLED TV.
Samsung

Though it has yet to be confirmed by either Samsung or LG, the two companies have reportedly signed a deal that will see LG Display provide OLED TV panels to Samsung Electronics, according to a report from Reuters. If accurate, the deal marks the end of a long period that saw Samsung Electronics and LG Electronics trading sometimes vicious barbs over the merits of Samsung’s quantum dot-infused QLED TVs versus LG’s organic light-emitting diode (OLED) TVs.

Citing sources with direct knowledge of the deal, Reuters said that LG Display will supply 2 million OLED panels in 2024 and boost shipments to 3 million and 5 million units in subsequent years. These panels will initially be 77- and 83-inch units, which suggests that Samsung is looking to bolster the higher end of its TV lineup.

Intriguingly, this is not the first time such a deal has been discussed — in 2021, Korean news outlets reported a very similar story. At the time, the speculation was that Samsung would buy one million panels from LG in 2021, and another four million panels in 2022. Both LG and Samsung denied that there was any truth to that report.

Early in 2022, Samsung confirmed rumors that it was going to start embracing OLED technology, but with a twist. It launched the first TVs based on QD-OLED panels built by its sister company, Samsung Display. QD-OLED uses quantum dots combined with OLED pixels to produce a picture that is, in theory, brighter and more color accurate than OLED alone.

The new technology proved very successful. Digital Trends’ Caleb Dension has given very high marks to both the Samsung S95B and Sony A95K, the two QD-OLED TVs we have reviewed so far. However, on a screen size basis, QD-OLED is still more expensive in most cases than OLED, which suggests that Samsung might start to reserve QD-OLED for its flagship models as it introduces standard OLED as a more affordable, yet still premium option.

This would let the company address the increased pressure from competitors like TCL. TCL just released its 2023 TV lineup, which includes the QM8 mini-LED flagship — a TV that uses the same backlight technology as Samsung’s best Neo QLED models, but at prices that substantially undercut what Samsung charges.

Going with OLED panels from LG Display would give Samsung’s TVs a picture quality advantage that would be harder for TCL and other makers to duplicate.

According to Reuters, the deal also helps LG Display, which has been struggling to get its OLED manufacturing running at full capacity.

Simon Cohen
Simon Cohen covers a variety of consumer technologies, but has a special interest in audio and video products, like spatial…
Samsung unveils pricing and preorder details for its 2024 OLED TVs
The 2024 Samsung S95D 4K OLED TV (embargoed image)

Since we got a look at the new lineup of Samsung’s 2024 TVs at CES 2024 earlier this year, we’ve been waiting with anticipation for pricing and availability details of its OLEDs to be released. Well, that day has arrived, with the Korean electronics giant announcing that its two flagship OLEDs, the S95D 4K OLED and the S90D 4K OLED, are available for preorder starting today and will start at $2,599 and $1,999, respectively.

1.
2024 Samsung S95D OLED 4K TV
2.
2024 Samsung S90D OLED 4K TV

Read more
OLED vs. LED: Which kind of TV display is better?
LG G1 OLED evo vs. Sony A90J OLED.

If you're shopping for a new TV, you've probably stumbled upon products that use OLED, LED, QLED, and even QD-OLED to describe their display. The world of electronics moves fast, and while the world was once in the throes of debating plasma vs. LCD, the game has now shifted to focus on an assortment of LED-based designs.

Trying to wrap your head around all the jargon can be challenging, especially since many of the terms look and sound nearly identical. Toss in quality disparities between brands and price tags that run from a few hundred bucks to well over $2,000, and it's easy to get overwhelmed when looking for TVs.

Read more
QLED vs. OLED TVs: which is better and what’s the difference?
A toucan shown on an LG G3.

When it comes to premium TVs, there are two main display types to choose from: QLED and OLED (there’s also QD-OLED, but we’ll worry about that category later). The former is an acronym that stands for Quantum Dot Light Emitting Diode. In layman’s terms, these are bright LED-LCD TVs that are enhanced by quantum dots — chemicals that display ultra-rich colors when exposed to lighting. 

OLED, the other guy, stands for Organic Light Emitting Diode. Instead of LEDs, each and every pixel on an OLED screen is self-emissive (the organic part). When lit, you get whatever brightness and color that individual cell is instructed to display. When the pixel isn’t lit, the cell is a pure, inky black. 

Read more