Samsung brings augmented reality to retail with new mirrored OLED displays

samsung transparent mirror oled displays 55 inch display
You can complain about the lack of jetpacks all you want, but more and more, it’s looking like we’re really living in the future. Case in point: the new transparent and mirrored OLED displays that Samsung unveiled today in Hong Kong.

Last year Samsung put OLED aside in its consumer televisions in favor of Quantum Dot LCD technology, and that might still be the case, as these new displays are meant more for commercial use. While looking at your TV only to find yourself staring back might not be convenient, these are perfect for retail applications, looking like something plucked out of a shopping mall from the future.

The new displays integrate Intel Real Sense technology which enables users to control interfaces via gestures rather than traditional tactile input. Combine this control with the new clear and mirrored designs and there are a whole lot of possible applications, but Samsung is currently focusing on “making the consumer purchasing experience more visually engaging,” according to a press release issued today.

One possible use outlined is a “self-modeling” wardrobe which could allow shoppers to see how clothes might look on them without actually having to try them on. Walking through a store, shoppers might even look into a mirror and find themselves wearing a different shirt without any effort on their part.


In the future, Samsung says that this type of mirror could eventually replace mirrors in your home as well, “providing digital information services to sophisticated consumers in the same space where they now just have a traditional mirror.” Time for a haircut? Your mirror lets you know. There’s no word yet on whether or not it will tell you if you’re the fairest of them all, however.

For the transparent display, Samsung has more traditional tasks in mind — replacing traditional LCD signage, for example — but it certainly is still impressive to behold.

Both models shown were 55 inches in size and offer some impressive specs. Samsung claims both the mirrored and transparent models show an increased color gamut over comparable LCDs (100 percent vs 70 percent of NTSC), and the mirrored model is said to have both better contrast and a faster response time than mirror LCDs. Since OLED displays don’t require back lighting, they’re more versatile when it comes to integration with new types of designs, and can also be remarkably thin.

While Samsung might not be focusing on OLED for consumer use right now, this latest showcase  — perhaps a response to a similarly futuristic OLED demonstration from LG a few weeks back –proves that the company is still very hands-on with OLED display technology. These panels are ready to appear in retail locations right now, but there is currently no indication of how widely available they will be.

Emerging Tech

Awesome Tech You Can’t Buy Yet: Insect drones and kinetic sculpture robots

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it's fun to gawk!

The Realme X is so cheap and so good that it defies the rules of economics

The Realme X has a 48-megapixel camera, an in-display fingerprint sensor, an AMOLED screen, and a Snapdragon 710 processor, yet it costs from $220. We've tried out the phone to see if it's too good to be true.

The best all-in-one PCs look good and have great performance in a compact package

An all-in-one PC are the perfect way to reduce desktop clutter and simplify your computing experience. Balancing performance, display quality, and value, these are the best all-in-one PCs.

These unlocked ROKit smartphones offer 3D video on the go for under $200

Stereoscopic 3D displays have finally come to smartphones: The ROKit Io Android phones, now available from Walmart, are unique mobile devices that offer full 3D video capabilities. They're surprisingly affordable, too, at just $200 to $300.

Don’t miss your chance to save $700 on a 65-inch Vizio P-Series 4K TV

Walmart has launched a corker of a sale on a 65-inch Vizio 4K TV that's perfect for aspiring cord cutters and satellite fans alike. This deal sends the price plummeting from $1,700 to $1,000.

This 50-inch Samsung 4K TV is an absolute steal at $420

Need a 4K TV, but on a strict budget? Walmart has the answer: A 50-inch Samsung 4K TV for $330 off. You'll need to act fast to avoid disappointment though, as we've learned that the retailer is running low on stock.

The best wireless noise-canceling headphones are now on sale

In need of a reliable set of noise-canceling wireless headphones? You've come to the right place — Drop has knocked a cool $70 off the Sony WH-1000XM3, dropping (pun intended) the price of the cans down to a healthier $280.
Movies & TV

The best shows on Netflix right now (May 2019)

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Movies & TV

These are the best movies on Hulu right now (May 2019)

From dramas to blockbusters, Hulu offers some great films to its subscribers. Check out the best movies on Hulu, whether you're into charming adventure tales or gruesome horror stories.
Home Theater

These awesome A/V receivers will swarm you with surround sound at any budget

There is no one-size-fits-all approach to shopping for a receiver, so we assembled our favorites for 2019, at multiple price points and all loaded with features, from Dolby Atmos to 4K HDR and much more.
Home Theater

How to wall mount a TV: Tips and tricks to cut down on frustration

This how-to guide includes a video on how to wall mount a TV, along with other tips and tricks about the process. Step by step, we'll take you through what you have to do to successfully get your TV on your wall.
Movies & TV

Skip the flowers and sunshine this spring and watch the best shows on Hulu

It's often overwhelming to navigate Hulu's robust library of TV shows. To help, we put together a list of the best shows on Hulu, whether you're into frenetic cartoons, intelligent dramas, or anything in between.
Movies & TV

Prime-time TV: Here are the best shows on Amazon Prime right now

There's more to Amazon Prime than free two-day shipping, including access to a number of phenomenal shows at no extra cost. To make the sifting easier, here are our favorite shows currently streaming on Amazon Prime.
Movies & TV

Best new shows and movies to stream: Game of Thrones finale, Veep, and more

Need something to watch this weekend? Check out our list of the best new shows and movies to stream right now. On the list this week: Game of Thrones, Veep, Fleabag, and Easy all come to their ends.