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Cyber Week savings: Take $250 off the 55-inch Sony X90L 4K TV

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Reviewed By Digital Trends Sony X90L Review
Sony X90L Zeke Jones / Digital Trends

Black Friday and Cyber Monday may have passed us by, but that doesn’t mean the promos and discounts are over! There’s still an entire holiday season to get through, which means top brands like Sony are still going to wow us with markdowns, bundles, and other great TV deals. As a matter of fact, we came across a great Sony TV offer earlier today:

Right now, when you purchase the Sony 55-inch X90L 4K LED through the manufacturer, you’ll only pay $900. At full price, this model sells for $1,150. We reviewed this TV two summers ago, and our resident TV expert Caleb Denison said it best: “The Sony X90L is a surprising treat of a TV.”

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Why you should buy the Sony 55-inch X90L 4K LED

The Sony X90L is a perfect midrange TV that delivers bright and colorful picture that doesn’t get washed out by glare. And even though we’re dealing with full LED backlighting, the X90L has an impressive contrast ratio. This means you won’t have to worry about light bloom during darker scenes. We were also floored by the TV’s motion handling, which bodes particularly well for gamers looking for a great LED TV.

When it comes to apps, games, screen mirroring, and updates, you’ll be using Google TV as your hub for web-connected everything. Expect fast load times and boatloads of content to choose from. You’ll also have the ability to turn off personalized ads if you’re not a fan of Google TV’s recommended movies and shows. The 55-inch X90L also comes with four HDMI ports, two of which support HDMI 2.1.

It’s hard to say how long this Sony markdown is going to last, but we think the manufacturer may keep the price this low until all available units are sold. After all, this is a 2023 set we’re talking about! Save $250 when you order the Sony 55-inch X90L 4K LED through Sony, and be sure to check out our list of the best Sony TV deals for even more discounts!

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Michael Bizzaco
Former AV Contributor
Michael Bizzaco has been selling, installing, and talking about TVs, soundbars, streaming devices, and all things smart home…
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