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Sony savings: This 8 out of 10 Sony Bravia X90L is $250 off

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Reviewed By Digital Trends Sony X90L Review
Zeke Jones / Digital Trends

Sometimes, the best time to buy a premium TV is two years after it first hit shelves. Brands like Sony are constantly introducing new models, so there’s always a chance you’ll be able to score a great deal on an older set. And such is the case today with the awesome Sony 65-inch Bravia X90L 4K LED, a 2023 TV that you’ll be able to purchase at Amazon, Best Buy, or directly through Sony for just $950! The full MSRP on this model is still $1,300.

We tested this Sony LED back in August 2023, and editor at large Caleb Denison called the X90L “A surprising treat of a TV.”

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Why you should buy the Sony X90L 4K LED

While the Sony X90L lacks the mini-LED backlighting of more advanced Sony models, the traditional full-array performance is quite remarkable. The X90L gets plenty bright when watching SDR content, making it a good choice for a brightly lit room. Sony’s Cognitive Processor XR does an excellent job of enhancing and upscaling every frame of the movies and shows you love, so you’ll always be treated to the richest colors and contrast, as well as the best motion clarity.

The X90L has a native 120Hz refresh rate and HDMI 2.1 connectivity on ports 3 and 4. Add in the fact that the TV supports VRR and ALLM, and you’ve got yourself one stunning LED-LCD for console and PC gaming! You’ll even get special treatment when hooking up a PS5, thanks to Sony-exclusive optimizations like Auto Genre Picture Mode and Auto HDR Tone Mapping. On top of the X90L’s fast response time and low input lag, the TV also has terrific HDR support, checking the box on every standard except for HDR10+.

Apps, casting, and smart home controls are made possible by the TV’s built-in Google TV OS, your one-stop shop for all things UI and internet-connected. Order the Sony 65-inch Bravia X90L 4K LED while it has a $250 discount, because we’re not sure when it’s going to be this cheap again.

Want a few more TV suggestions? Take a look at our lists of the best Sony TV deals, best QLED TV deals, and best TV deals for even more markdowns on top-rated screens!

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Michael Bizzaco
Michael Bizzaco
Former AV Contributor
Michael Bizzaco has been selling, installing, and talking about TVs, soundbars, streaming devices, and all things smart home…
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