Sony expands HDR support for 2015 4K UHD TVs, strikes content deal with Amazon

sony expands hdr support to x850c x900c x910c makes deal with amazon tv 2
Sony today announced it would soon release an update for several of its 2015 4K UHD TVs that would enable the televisions to process HDR metadata and display HDR images on-screen. There is a catch, however: HDR support will be limited, at least initially, to a small selection of content through Amazon’s Prime Instant Video service.

The firmware update, which was originally slated only for the top-tier X940C and X930C television series will now be rolled out for the the X850C, X900C and X910C  models as well. HDR, which stands for High Dynamic Range, allows a television to display a wider range of luminosity levels, including deeper blacks and brighter whites. The technology benefits color as well by increasing the intensity with which color is displayed. It’s important to note here the HDR is different than Sony’s XDR (X-tended Dynamic Range) technology, which can be found in the X930C and X940C (as the Pro version), which specifically increase brightness range.

Of course, all that bright and shiny new tech isn’t worth much without some content to show if off, so Sony has partnered up with Amazon Instant Video — the first streaming service to launch HDR support — to grant owners of qualifying Sony TVs access to a small selection of HDR content. As part of the deal, anyone making a new purchase of one of the aforementioned compatible Sony 4K UHD TVs this fall will get access to up to $100 of HDR content from Amazon,  including The Amazing Spider Man 2, Men in Black 3, After Earth, and Fury. 

Outside of that new purchase promotion, all Sony 4K UHD TV owners with an Amazon Prime account will be able to access the entire first season of Amazon’s original series Transparent and Mozart in the Jungle in HDR.  Amazon will also reportedly release the pilot episode of its upcoming ’80s comedy Red Oaks in HDR.

In its announcement, Sony did not indicate whether future firmware updates might make their televisions capable of processing HDR from other sources, such as a forthcoming 4K UHD Blu-ray player. To do so, at least one of the TV’s HDMI inputs would need to be HDMI 2.0a compliant, and currently none of them are. Digital Trends reached out to Sony for comment and had not heard back at the time this article was published, but we’ll be sure to update accordingly.

Home Theater

Amazon takes on Roku with new Fire TV Edition TVs supporting Dolby Vision

Amazon has announced new Fire TV Edition TVs with Dolby Vision support, which should allow for impressive HDR contrast from a growing collection of Dolby Vision content. The company has also announced a pop up at the Dolby Soho space in New…
Home Theater

What is HDR10+? Everything you need to know about the new HDR format

HDR is a fantastic improvement for TVs and the shows and movies we love to watch. But HDR isn't one format, it's many, and the latest HDR format is HDR10+. What is it, and why does it matter? We explain it all!
Deals

Walmart takes $300 off the price of this 49-inch Sony Bravia 4K HDR TV

The Sony 49-inch BRAVIA X900F 4K HDR TV comes at a high price tag, but with its powerful performance and smart functionalities, it’s definitely a worthwhile investment. Get yours now on Amazon at a discounted price of $998.
Computing

These monitors will brighten up your game room or office, no matter your budget

Whether you want a monitor with a 4K resolution, HDR support, high refresh-rate for gaming, or just a great all-rounder at a good price, we've got something for you. These are the best monitors you can buy right now.
Movies & TV

Want to make Netflix browsing even easier? Try this useful trick

If you know exactly what category of film you're looking for on Netflix, you'll find this hack for the streaming service useful. It allows you to manually browse genres and subgenres of interest.
Apple

Klipsch T5 True Wireless vs. Beats Powerbeats Pro: Battle of the premium earbuds

The Klipsch T5 True Wireless offer many of the same features as the Beats Powerbeats Pro, but at a significantly reduced price tag. Which pair of wireless earbuds is better for you? Let's find out.
Movies & TV

Stranger Things recap: Everything you need to know before season 3 premieres

With season 3 of Stranger Things premiering soon, well over a year since the second season arrived on Netflix, there's a chance you could use a refresher about the events that have unfolded in Hawkins, Indiana. We've got you covered.
Deals

This incredible deal on a 50-inch Vizio 4K TV won’t be around for very long

You won't find a 4K TV with more smarts than a Vizio. Just look at the 50-inch D-Series, which is now on sale for $170 off. It has Chromecast baked in for instant access to the leading streaming services.
Music

Don’t let spotty Wi-Fi keep you from Spotify. Here's how to download your songs

Did you know you can download up to 3,333 songs on your device with Spotify Premium? The process is incredibly straightforward, too, and literally takes seconds. Here's how to do it.
Home Theater

Is bigger really better? How to figure out what size TV you need

What size TV do you need? Here are a few tips for picking the right size, including where to find a TV’s measurements, ideal viewing distance, and picture quality versus size. Not sure what to look for? This guide is for you.
Home Theater

YouTube now gives you more control over the videos it picks for you

If you've ever wished for greater control over the videos that YouTube suggests, it's your lucky day: The company is bringing new features that let you see more of what you like and less of the stuff that bugs you.
Deals

Walmart drops a killer $700 discount on a Samsung 65-inch 4K Smart QLED HDR TV

Looking for a high-end smart TV? Walmart is currently offering the 65-inch Samsung 4k Ultra HD Smart Quantum LED HDR TV for only $1,299, which is a massive price cut from its normal price of $1,997.
Deals

You won’t find a brand-new 55-inch LG 4K TV cheaper than this

It's rare to find a two-month-old 4K TV in the discount bin, but that's just where the 55-inch LG UM7300 has wound up, having had its price slashed from $700 down to only $500 at Walmart.
Home Theater

How to supercharge your Sonos system with the Plex Media Server

Sonos is a fantastic music system, but there are some things it can't do on its own. Using the Plex Media Server as an add-on music source lets you expand your library and play more formats. Here's how to integrate these awesome systems.