Sony Launches Flurry of 3D-Ready HDTVs, Home Theater Components

Consumer electronics makers have been getting ready to dive headlong into the world of 3D for a while, and Sony has just made it’s first major splash: the company’s 3D-capable Bravia high-definition LCD flatscreen televisions are now available for pre-sale at Sony stores, and the company has announced it’s bringing 3D-capable Blu-ray players and home theater audio systems to stores in July. Plus, folks who bought recent Sony Blu-ray player and home theater systems with the advertised ability to handle 3D in the future will be happy to know the future has arrived: Sony has released a free firmware update to enable 3D capability in those products.

sony launches flurry of 3d ready hdtvs home theater components bravia capable  model unknown

“3D is revolutionizing the entertainment industry and only Sony is involved in every stage of the ecosystem,” said Sony’s television business VP Chris Fawcett, in a statement. “Leveraging deep 3D expertise from the company’s theatrical and professional groups, Sony products are optimized to offer the best possible 3D home entertainment experience.”

The 3D-capable Bravia HDTV lineup consists of three models: the Bravia XBR-LX900, the Bravia XBR-HX909, and the KDL-HZ800 series. Screen sizes range from 40 to 60 inches, with prices at the low end starting at about $2,100 for the 40-inch KDL-40HX800 to about $5,000 for the 60-inch XBR-60LX900.

The XB-LX900 features Sony’s “Monolithic” design, edge LEC backlighting, and integrated 802.11n Wi-Fi for streaming content from the Internet; the unit features an integrated sync transmitter and two pairs of Sony’s active shutter glasses for fooling the eye into thinking it’s perceiving a 3D image. The XBr-HX909 and KDL-HX800 series are “3D-ready:” to tap into 3D content, users will need to purchase a $50 sync transmitter add-on and Sony’s proprietary 3D active shutter glasses…which run about $150 per pair. The HX909’s sport 42-inch and 46-inch sizes; the KDL-HX800s run from 55 inches down to 40 inches.

sony launches flurry of 3d ready hdtvs home theater components bravia lx900

For getting 3D content into those TVs, Sony is rolling out 3D-capable Blu-ray players: the BDP-S770 model will sport built-in 802.11n Wi-Fi, and Sony’s BDV-HZ970Z home theater system will support 5.1-audio and includes a USB 802.11n wireless Lan adapter for tapping into Sony’s Bravia Internet Video service: it’ll also pack two HDMI inputs with 3D passthrough and an HDMI repeater. Sony’s existing BDP-S470 and BDP-S570 Blu-ray players can be upgraded to 3D via a firmware update, along with the BDV-E570 and BDV-E770W Blu-ray home theater systems.

To smooth all this out, Sony plans to launch a major marketing campaign to promote its 3D technology, and also run dedicated training vents at retailers so sales reps are up to speed on the technology. Look to see NFL quarterback Peyton Manning and Sony Music artist Justin Timberlake working to “eliminate 3D confusion.”

sony launches flurry of 3d ready hdtvs home theater components bravia hx900
Emerging Tech

NASA’s ‘Refabricator’ lets astronauts recycle 3D-printed tools to make new ones

The International Space Station just received a fancy new gadget in the form of a Refabricator, a machine capable of 3D printing using recycled plastic materials. Here's how it works.

Take a gander at the best deals on 4K TVs for February 2019

There's no doubt that a good 4K smart TV is the best way to take your home entertainment setup to the next level to enjoy all your favorite shows, movies, and games in glorious Ultra HD. We've got the best 4K TV deals right here.

How do the revised Xbox One and PlayStation 4 consoles stack up?

Microsoft's new Xbox One S and Sony's PlayStation 4 "Slim" have bucked the generational gaming console trend. But which of these stopgap systems is worth spending your paycheck on?
Emerging Tech

3D printers are better and more affordable. These are the best of 2019

On the hunt for a new 3D printer? We've got your back. Whether you're a beginner or a seasoned veteran, this list of the best 3D printers has what you're looking for.

These wireless earbuds use an A.I. to get you moving faster

The new Soul Blade wireless earbuds provide the ability to track your heart rate during a workout while an A.I.-powered coach gives advice and info on how to improve form and efficiency while exercising.

Walmart drops prices on Samsung 4K TVs during Presidents’ Day sale

With 8K TVs on the horizon, the cost of owning a 4K Ultra HD television has dropped pretty significantly in recent years, and this Walmart Presidents' Day sale is offering some great prices.
Product Review

Focal’s ultra-clear Sphear Wireless bring sexy back to banded Bluetooth buds

Focal’s Sphear Wireless are a sleek and simple pair of banded Bluetooth earbuds with exceptional sound and an affordable price, making them some of the only non-true wireless earbuds we’d consider buying right now.
Home Theater

Apple will reportedly launch its new video-streaming service at March 25 event

The rumors about what Apple will announce at a March 25 event continue to swirl. A new report suggests that it will debut its much-anticipated video-streaming service, which will compete with Netflix and Amazon's Prime Video.
Home Theater

Bose’s technology patents could save an earbud’s battery life

Possibly taking a cue from Apple's popular AirPods, Bose filed a patent application for earbud IR technology that could save battery life, improve sound quality, and possibly help people locate lost earbuds.
Home Theater

ATSC 3.0: The next-gen TV update explained

ATSC 3.0 is the next major update to the broadcast standard we use today. Will this be the second coming of free, over-the-air TV? We're here to explain everything about the new standard.
Home Theater

Samsung accidentally leaks its new Galaxy Buds ahead of launch

It's been all but certain that Samsung would launch a successor to its Gear IconX wireless earbuds soon, but a newly leaked photo and recent FCC certification document seems to indicate that the debut is very close.
Home Theater

Hi-res streaming audio service Qobuz arrives in U.S., threatens Tidal’s monopoly

For several years, Tidal enjoyed a monopoly on hi-res music streaming in the U.S. Now, French company Qobuz is here to offer some competition with a variety of monthly plans starting at $10 a month.
Home Theater

Throw away those EarPods -- we dug up the best headphones in every style

Trolling the internet for hours to find headphones is no way to live. Instead, leverage our expertise and experience to find the best headphones for you. Here are our 10 favorites.
Home Theater

Still listening on tinny, muffled TV speakers? Try one of our favorite soundbars

You no longer have to sacrifice sound for size when selecting home audio equipment. Check out our picks for the best soundbars, whether you're looking for budget options, pure power, smarts, or tons of features.