Survey: People don’t want to pay for entertainment

cord cuttingA recent study conducted by the Edelman PR group found that the general public doesn’t value entertainment content as much as it once did, and that consumers are increasingly disillusioned with companies that are making them pay for what they can find on the Internet. The firm’s fifth annual Value survey, Engagement and Trust in the Era of Social Entertainment, reveals that US and UK consumer value of the entertainment industry in general has fallen by 68-percent, and a mere 17-percent reported positive feelings.

And we can at least partially blame this disappointment on the various platforms we can now access content from. Television and movie theatres used to have a vise-like grip over digital entertainment, but then along came the Internet. It isn’t only outlets like Hulu and YouTube that are stealing consumer attention; Edelman found that social networking sites are being considered a form of entertainment that people are fairly pleased with. “With so many forms of entertainment, consumers are spreading their attention across multiple platforms – leading to a decline in perceived value in any one format,” Edelman president of Western US region Gail Becker says.

So how can more traditional sources regain their footing? According to Becker, the best policy is to get on board with this division. Appealing to consumers’ love of various entertainment outlets is the best way to reach them. Users want access on their TV screens, from their gaming consoles, via smartphones or tablets, and PC. Given a taste of what this kind of connected entertainment experience can be like, anything else feels like we’re being boxed in.

And providers are catching on. Comcast recently announced it is testing an IP-TV service that brings users a social media element to their viewing habits while also offering up features like apps and personalization. Comcast also has ambitions to stream live programming over the Internet. These types of developments come just in time: A recent Nielson study found that TV set ownership dropped for the first time in 20 years, and cord-cutters are on the rise. The Edelman study also confirmed what we’ve all generally accepted to be true – people don’t want to pay for entertainment anymore. “Paywalls created by entertainment sources for previously free services are being met with feelings of frustration and distrust by users.”

Which makes sense: As a consumer immersed in amazing technology and innovative devices that offer access to entertainment in new ways, it’s incredibly frustrating to have that content blocked or taken away. Not being able to use these products to their full potential is maddening. It’s like giving a kid a piece of candy only to snatch it back before he can open it – and then watching him cry. It’s clearly gotten to a point where a growing number of consumers are willing to simply go without and cut ties with their big providers and search for alternative outlets. But this can’t last much longer: Traditional outlets are losing customer satisfaction and revenue will follow.


Samsung says the Galaxy A9 won’t be its ‘best kept secret’ for much longer

The new Samsung Galaxy A9 2018 is different previous models, and with good reason: Samsung's strategy is changing, and it wants to provide better features and more value on its phones that cost less than the flagship S series.
Product Review

Never invite a Shark robot into your house. Unless it’s this vacuum

Robot vacuums can definitely make chores suck a lot less, but they aren’t capable of cleaning places that are off the floor. Shark has an answer for your couch cushions and your carpets with its new S87 cleaning system, which comes with a…

‘Super Mario Party’ delights, frustrates, and leaves the party early

In many ways, Super Mario Party is a return from less-than-stellar entries in the long-running series. There's more strategy this time around, and it boasts an impressive collection of minigames. It's not always a party though.
Smart Home

The Google Home Hub doesn’t have a camera. Here’s why that’s a good thing

Bucking the smart display trend, Google's new $149 Home Hub smart display surprisingly doesn't have a camera. We think a camera-less Google smart speaker with a screen is a good thing, and here's why.
Home Theater

Set your ears free with the best completely wireless earbuds

If you can't stand the tangle of cords, or you're just excited about completely wireless earbuds, you're going to need some help separating the wheat from the chaff. Our list serves up the best wireless earbuds around.
Home Theater

HDMI 2.0b is a whole lot more than just a connection to your TV

HDMI 2.0b is the backbone for many of the latest updates in 4K UHD technology. And while a new cable standard can often involve a bunch of changes for consumers, that is not the case this time around.
Product Review

For picture quality on a budget, Vizio's new P-Series is absolutely unbeatable

Vizio’s P-Series TV line has always been the best among the brand’s long run of budget-friendly TVs, but this year’s model has really stepped up. While the competition is also improving, Vizio’s latest P-Series keeps the brand among…
Movies & TV

Celebrate the 25th anniversary of ‘The X-Files’ with the show’s 10 best episodes

The X-Files premiered 25 years ago, so here are the 10 best episodes of the award-winning sci-fi series. From alien-abduction drama to hilarious satires, these are the best episodes from all 11 seasons of the hit series.

One of the best noise-canceling headphones, the Bose QuietComfort 25, is on sale

The Bose QuietComfort 25 rank among the best noise-canceling headphones on the market, but they're not cheap with a sticker price of $200. Now, you can score a pair for just $140 from Rakuten for a limited time, the best deal since Prime…
Movies & TV

Latest 'Daredevil' season 3 preview puts the spotlight on Wilson Fisk

Season 3 of Daredevil will premiere October 19 on Netflix, so here is everything we know about the next set of adventures featuring Marvel Comics' man without fear before the third season's debut.

How to convert and play FLAC music files on your iPhone or iPad

The high-resolution revolution is upon us, and FLAC files are a popular way to store hi-res sound. But what if you’re an iOS user? Check out our article to find out more about FLAC files, and how to use them on Apple devices.
Home Theater

Put your home theater to the test with these spectacular Blu-ray releases

What's the point of having all of that awesome home theater gear if you can't breed a little jealousy in your friends and family? We've put together this list of fantastic Blu-rays that have the goods to drop a few jaws.
Home Theater

Learn how to calibrate your home theater speakers for sheer audio bliss

Make your home theater rumble just right with our manual speaker setup guide, a simple, step-by-step walkthrough to getting the most from your audio equipment without needing to rely on imperfect automatic calibration.
Home Theater

Make your vinyl collection really shine with one of the best phono preamps

Whether you're looking for a quick fix to set up your first turntable or a long-term audio upgrade for higher-quality sound, here are the best phono preamps you can buy that won't empty out your wallet.