Survey Says People Want Movies In HDTV

A Survey of HDTV Users, a new report in Lyra Research’s DTV View report series, finds that when existing HDTV users were asked to rate the importance of seeing various types of TV content in highdefinition, both males and females chose movies as the most important. Men rated sporting events a close second, while women rated drama TV series marginally higher than sports (see figure). Amongthe types of TV series respondents were asked to rate, reality shows came in last, although still well ahead of TV commercials.

Steve Hoffenberg, principal analyst for the DTV View report series and Lyra Research’s director of electronic media research, noted, “Sporting events are often the programs most prominently touted as being broadcast in high definition. We laud the efforts of the networks to air sports in high definition, particularly because programs captured in standard-definition video cannot later be converted into true high definition. However, preexisting movies originating from film stock can subsequently be converted to high-definition video by straightforward methods, so virtually the entire historical catalog of movies is HD-capable. And, with HDTV users pleading for more programming, adding more movies in high definition would increase current user satisfaction and potentially attract new users to HDTV.”

Hoffenberg added, “With the slew of highly rated reality shows appearing over the last few years, our survey results can be viewed as both good news and bad news. The good news is that, for the time being, reality programmers can continue to save production costs by delaying the switch to high definition. The bad news is that the early adopters of HDTV, who tend to be from high-income households and among the most desirable advertising targets, are less concerned about reality TV.”

Desperately Seeking Content: A Survey of HDTV Users is based on an Internet survey of more than 500 existing users of high-definition television sets conducted in May and June 2004 by Lyra Research’s DTV View group. The report is the third in the new DTV View report series on the digital television market, published regularly by Lyra Research. DTV View reports feature timely consumer surveys on all aspects of digital television, including services, content, products, and promotion. The series probes leading-edge industry developments, reality-tests common assumptions, and provides valuable consumer feedback on experimental product and service concepts. Industry executives will find this survey information relevant in their planning to develop and deliver products and services that consumers will desire.

The fourth report in the DTV View series, a consumer video-rental survey, will be released in August 2004. In addition to published market research, Lyra Research offers custom market research services in the field of digital television.

To introduce the new DTV View report series to the industry, Lyra Research is offering the first report in the series, DVR Love: A Survey of Digital Video Recorder Users, published in May 2004, free to qualified industry executives. To receive a free PDF file of the report and to learn more about the DTV View series of digital television consumer surveys, go to Industry executives can also sign up at the site to receive Lyra’s free DTV View e-mail research briefs.

Home Theater

Now-canceled ‘Daredevil’ was one of Netflix’s most popular shows

Netflix recently canceled Marvel's Daredevil just a month after the premiere of the show's third season, despite reports indicating that it was one of the service's most popular shows.
Home Theater

The seven best TVs you can buy right now, from budget to big screen

Looking for a new television? In an oversaturated market, buying power is at an all-time high, but you'll need to cut through the rough to find a diamond. We're here to help with our picks for the best TVs of 2018.
Home Theater

Cutting the cord? Let us help you find the best service for live TV streaming

There's a long list of live TV streaming services available to help you cut the cord and replace your traditional TV subscription. Each is different in important ways, and this guide will help you find the best one for you.
Home Theater

Looking to cut cable? Here’s everything you need to know about Pluto TV

Pluto TV offers plenty of entertainment in a fashion similar to live internet TV services, only at no cost — you don’t even need to register. Too good to be true? Here’s everything you need to know.
Home Theater

New TV? Here's where to go to watch the best 4K content available

Searching for content for your new 4K UHD TV? Look no further. We have every major source of the best 4K content, along with the cost, hardware requirements, and features that make each service worth a look.
Home Theater

The best movies on Netflix in December, from 'Buster Scruggs’ to endangered cats

Save yourself from hours wasted scrolling through Netflix's massive library by checking out our picks for the streamer's best movies available right now, whether you're into explosive action, witty humor, or anything else.
Product Review

Sennheiser brings audio perfection to wireless earbuds like no one else can

Sennheiser took its time entering the true wireless earbud market, and the results are what you’d expect from the storied audio brand. The new Momentum offer seamless operation, best-in-class sound, and a high price tag to match.
Home Theater

OLED or LED? We pick the winner in the battle of competing TV tech

The acronyms OLED and LED sound and look very similar, but the two technologies are vastly different in terms of engineering, performance, and capabilities. Which technology wins when you pit OLED versus LED in a TV?
Home Theater

Sling TV ramps up its base programming with Discovery Networks for free

Sling TV has grown a great deal since its launch. Now there are more channels and more packages to chose from, with prices to match, and more is being added all the time. Everything you need to know is right here.
Movies & TV

The best shows on Netflix, from 'Haunting of Hill House’ to ‘Twilight Zone’

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Home Theater

What are HDMI ARC and eARC? Here’s how they can simplify your home theater

HDMI ARC is one of the coolest TV features at your disposal. But if you're like most folks, you have no idea how it works, if you even know what it is at all. Here's our primer on HDMI ARC, as well as the next generation technology, eARC.
Movies & TV

Out of movies to binge? Our staff picks the best flicks on Hulu right now

From classics to blockbusters, Hulu offers some great films to its subscribers. Check out the best movies on Hulu, whether you're into charming adventure tales or gruesome horror stories.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Folding canoes and ultra-fast water filters

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Movies & TV

The best new movie trailers: ‘Avengers: Endgame,’ ‘Bumblebee,’ ‘Alita,’ and more

Everyone loves a good trailer, but keeping up with what's new isn't easy. That's why we round up the best ones for you. This week, it's the first trailer for Avengers: Endgame, as well as new trailers for Alita: Battle Angel and Bumblebee.