TV show crowdfunding platform Mobcaster reaches $100k in project fundraising

mobcaster home Television distribution is a point of digital friction. Rights holders, networks, and streaming services are all at odds with each other, and in the end its users that are hurting because we aren’t able to access the content that we want, how we want.

One startup is seeing this pain as an opportunity. “There’s a supply and demand issue in television,” Mobcaster CEO and co-founder Aubrey Levy tells me. “We’re letting the market dictate what TV shows actually work, and then delivering.”

Mobcaster is a crowdfunding service focused on TV shows and TV shows only, and the platform recently reached its $100,000 in projects funded milestone, proving that there may just be a market and appreciative user base for indie television.

Levy started off working on the creative side of television, eventually moving to distribution (Levy was formerly with HBO Go, working in strategy and distribution).

He saw that while the distribution business was changing, the creation process wasn’t, and decided to be a part of this evolution in lieu of waiting for it.

Mobcaster’s model is very similar to Kickstarter’s. Projects submit a certain amount of information to Mobcaster (including a pitch video, script, budget, etc), and if they’re approved they create non-monetary rewards that backers will get should the show reached its funding goal. If a pitch is successful, they get the money to create a pilot, produce it, bring it back to Mobcaster, where it’s shown, and again sent before the site’s user base to determine whether it will get its second funding goal to create a full season (five episodes).

From there, it’s distributed on Mobcaster, in addition to possibly being picked up by one of its partners (which recently grew to include TiVo). There’s always the possibility one of the indie projects could make its way to a streaming provider or even cable network, it they’re popular enough — and the cred they get from user backing doesn’t go unnoticed.

“These projects are voted on twice by a funding audience,” Levy points out. “That positions them really nicely.”

Alternative avenues for creating professional content is quickly becoming big business. YouTube has made its original programming priorities clear. “I think they’re doing exactly what they should be doing, which is to take the content and massive user base they have and try and monetize it better,” says Levy. “It’s a massive undertaking, and it’s an experiment they’re feeling their way through.”

mobcaster the weatherman

Now that Mobcaster can celebrate its $100k raised in projects, the next step is producing some of that content. The platform-funded The Weatherman is now in production and the series will launch on Mobcaster’s site in the near future. Levy says the streaming infrastructure’s functionality is all there but the team will continue to tweak and optimize up until the show’s premiere.

Home Theater

I’ve seen the 8K TV future, and you should be excited. Here’s why

Samsung set the tech world on fire when it announced it would sell an 85-inch 8K TV in the U.S. along with several 8K screen sizes in Europe. Debates over the validity and value of such a high resolution have continued since, and we're here…
Home Theater

PlayStation Vue: The master guide to Sony’s internet TV service

PlayStation Vue is Sony's answer to live TV without the need for a cable or satellite TV subscription. To help you understand the service, its plans, and numerous features, we've created this handy guide.
Home Theater

Time for a TV upgrade? Here’s what you need to know about 4K Ultra HD TV

Ultra HD 4K has quickly taken over the world of TVs. But what is Ultra HD 4K, how does it work, and most importantly, should you upgrade, or keep your old TV? We explain it all right here.
Home Theater

How to install an HD antenna for free TV

Today's TV antennas will get you loads of free over-the-air broadcast TV, but setting them up can be a challenge. We walk you through how to install a TV antenna, and provide tips on picking the best antenna for your home.
Home Theater

Learn how to calibrate your home theater speakers for sheer audio bliss

Make your home theater rumble just right with our manual speaker setup guide, a simple, step-by-step walkthrough to getting the most from your audio equipment without needing to rely on imperfect automatic calibration.
Home Theater

Make your vinyl collection really shine with one of the best phono preamps

Whether you're looking for a quick fix to set up your first turntable or a long-term audio upgrade for higher-quality sound, here are the best phono preamps you can buy that won't empty out your wallet.
Product Review

LG's new Tone Platinum SE headphones let you rock out for longer than ever

The latest in LG’s Tone wireless headphones series, the new Tone Platinum SE, offer some impressive audio performance and Google Assistant access, but the real prize here is the 13-hour battery.
Home Theater

The best MP3 players of 2018

Want to go for a run, but your phone is weighing you down? No worries. Can't fit your whole music library on your smartphone? Don't sweat it. Check out our list of the best MP3 players, and find one that works for you.
Home Theater

JLab’s sweatproof wireless headphones are perfect for earbud-hating gym rats

JLab's latest headphones are a pair of wireless, sweatproof over-ears designed for those who hate the feeling of in-ear headphones during workouts. Durable, and with 20 hours of battery life, they're perfect for earbud haters.
Smart Home

Amazon has an even dozen new smart devices. Here’s how to order

Amazon's hardware announcement meant a whole bunch of new Amazon Alexa gadgets. From a microwave to stereo equipment, here is the complete list of devices that were announced, as well as reviews for some.
Movies & TV

Never miss a moment of the NBA season with our streaming guide

The NBA season is in full swing, and if you want to watch games online, you've got plenty of options. Here's our guide to the best ways to watch NBA games online, as well as some additional resources.

Winamp eyes big comeback in 2019 with podcast, streaming support

Classic audio player Winamp is getting a major overhaul in 2019 that's designed to bring it up-to-date and make it competitive with the likes of Apple Music, Amazon Music, Spotify, Audible, and more, all in one go.
Home Theater

Cutting the cord? Let us help you find the best service for live TV streaming

There's a long list of live TV streaming services available to help you cut the cord and replace your traditional TV subscription. Each is different in important ways, and this guide will help you find the best one for you.
Home Theater

TV calibration 101: Here's how to tune up the picture on your new TV

You’ve got your new TV out of the box, but now what? Our TV picture adjustment guide takes you through the simple steps to get the best picture from your brand-new TV so you can set it and forget it.