TV show crowdfunding platform Mobcaster reaches $100k in project fundraising

mobcaster home Television distribution is a point of digital friction. Rights holders, networks, and streaming services are all at odds with each other, and in the end its users that are hurting because we aren’t able to access the content that we want, how we want.

One startup is seeing this pain as an opportunity. “There’s a supply and demand issue in television,” Mobcaster CEO and co-founder Aubrey Levy tells me. “We’re letting the market dictate what TV shows actually work, and then delivering.”

Mobcaster is a crowdfunding service focused on TV shows and TV shows only, and the platform recently reached its $100,000 in projects funded milestone, proving that there may just be a market and appreciative user base for indie television.

Levy started off working on the creative side of television, eventually moving to distribution (Levy was formerly with HBO Go, working in strategy and distribution).

He saw that while the distribution business was changing, the creation process wasn’t, and decided to be a part of this evolution in lieu of waiting for it.

Mobcaster’s model is very similar to Kickstarter’s. Projects submit a certain amount of information to Mobcaster (including a pitch video, script, budget, etc), and if they’re approved they create non-monetary rewards that backers will get should the show reached its funding goal. If a pitch is successful, they get the money to create a pilot, produce it, bring it back to Mobcaster, where it’s shown, and again sent before the site’s user base to determine whether it will get its second funding goal to create a full season (five episodes).

From there, it’s distributed on Mobcaster, in addition to possibly being picked up by one of its partners (which recently grew to include TiVo). There’s always the possibility one of the indie projects could make its way to a streaming provider or even cable network, it they’re popular enough — and the cred they get from user backing doesn’t go unnoticed.

“These projects are voted on twice by a funding audience,” Levy points out. “That positions them really nicely.”

Alternative avenues for creating professional content is quickly becoming big business. YouTube has made its original programming priorities clear. “I think they’re doing exactly what they should be doing, which is to take the content and massive user base they have and try and monetize it better,” says Levy. “It’s a massive undertaking, and it’s an experiment they’re feeling their way through.”

mobcaster the weatherman

Now that Mobcaster can celebrate its $100k raised in projects, the next step is producing some of that content. The platform-funded The Weatherman is now in production and the series will launch on Mobcaster’s site in the near future. Levy says the streaming infrastructure’s functionality is all there but the team will continue to tweak and optimize up until the show’s premiere.

Home Theater

LG price cuts on C8 OLED TVs for Black Friday are more of a sliver than a slash

LG cut prices on its vaunted C8 series OLED TVs, but the deals aren't as good as last year, and therefore are less compelling. Still, if you're in the market for a new TV this year, we still suggest giving these deals a serious look.
Home Theater

What is MHL, exactly, and how does it work with your TV?

There are more ways to mirror your smartphone or tablet to your TV than you might think. Check out our rundown of MHL for everything you need to know about the wired protocol and its myriad uses.
Home Theater

PlayStation Vue adds more local channels, bringing the total to over 600

PlayStation Vue is Sony's answer to live TV without the need for a cable or satellite TV subscription. To help you understand the service, its plans, and numerous features, we've created this handy guide.
Home Theater

Time for a TV upgrade? Here’s what you need to know about 4K Ultra HD TV

Ultra HD 4K has quickly taken over the world of TVs. But what is Ultra HD 4K, how does it work, and most importantly, should you upgrade, or keep your old TV? We explain it all right here.
Movies & TV

Cassian Andor series and 'Mandalorian' details expand Star Wars' future

Disney has sky-high expectations for its Star Wars universe, with plenty of plans for the franchise on the big screen and television over the next few years. Here are all the upcoming movies and TV shows, both rumored and confirmed.
Home Theater

Looking for a podcast? Pandora’s Podcast Genome Project is just the ticket

Pandora has created a brand new service for podcast listeners. Powered by calls the Podcast Genome Project, the new podcast offering uses an advanced combination of algorithms and human curation to deliver the perfect podcasts for you.
Product Review

Dolby makes the most comfortable headphones ever, and that's only the start

Dolby has taken its first step into product design with the new Dolby Dimension wireless headphones. Offering tons of features, supreme comfort, and a shocking price tag, the Dimension are a unique new take on audio in the home, and out.
Computing

Great PC speakers don't need to break the bank. These are our favorites

Not sure which PC speakers work best with your computer? Here are the best computer speakers on the market, whether you're working with a tight budget or looking to rattle your workstation with top-of-the-line audio components.
Home Theater

Get the most boom for your buck with the best headphones under $100

Everybody wants a bargain, and this list has a bunch. For those looking for a solid set of headphones without spending a big stack of cash, this list is is your starting point. Check out our picks for the best headphones under $100.
Home Theater

5 gorgeous turntables that spin stacks of wax in style for less than $500

Vinyl records are awesome, but they're also finicky. To get the best out of your stacks of wax, it's best to play them on a quality turntable. Here are the best turntables to be had for under $500.
Computing

Don't know what to do with all your old DVDs? Here's how to convert them to MP4

Given today's rapid technological advancements, physical discs are quickly becoming a thing of the past. Check out our guide on how to convert a DVD to MP4, so you can ditch discs for digital files.
Home Theater

BassFit wireless in-ear headphones bring low-end fuel to your workout

V-Moda's latest headphone offering is a set of banded Bluetooth in-ears called the BassFit, a sweat-proof, ultra-secure pair of headphones that are designed to bring low-end power to your next workout.
Mobile

Netflix is testing a cheap mobile-only subscription tier in some markets

Netflix is trying to reach potential subscribers in emerging markets. To that end, the company has begun rolling out a cheaper, mobile-only subscription tier, which comes at around $4 per month -- half the price of the Basic subscription…
Home Theater

You can get a top-tier Vizio P Series TV for a song this Black Friday

Vizio has announced a slew of Black Friday deals for those interested in new home theater offerings, but none are more enticing than the deals the company is running on its top-tier P-Series and P-Series Quantum TVs.