Twitter to live-stream more awards shows red-carpet events

By Saqib Shah January 23, 2017

twitter red carpet streams amas — via Dick Clark Productions

On the back of its Golden Globes red carpet live-stream, Twitter is upping its awards show broadcasts as part of an expanded partnership with Dick Clark Productions (DCP).

The deal will see the platform live-stream the official red carpet pre-shows for several events including the Academy of Country Music Awards (CMAs) on April 2, the Billboard Music Awards (BBMAs) on May 21, and the American Music Awards (AMAs) in November. Twitter will also broadcast live the entirety of the 7th Annual Streamy Awards in partnership with DCP and Tubefilter, which will air in the fall.

Taking a similar approach to the Golden Globes coverage, the broadcasts will feature interviews with attendees that will integrate user-submitted questions and conversations.

Despite Twitter claiming that its Golden Globes pre-show broadcast nabbed 2.7 million viewers, those numbers clearly weren’t enough for DCP to grant it permission to live-stream any of the main events. The truth is the live-streaming rights to the AMAs, CMAs, and BBMAs are all currently licensed to ABC, and Twitter simply can’t contend with a television network at this stage (neither in terms of audience or revenue). Therefore, it will likely remain the home of smaller awards shows (such as the Streamy Awards) for the time being — last year the platform also live-streamed The Game Awards.

“We are thrilled with the success of the Golden Globes red carpet pre-show and look forward to working with Twitter on additional shows,” said Mike Mahan, president of DCP.

As part of the deal, DCP will take advantage of the pre-roll video ads Twitter offers its publishers, and include original sponsored clips.

“After a successful collaboration with the Hollywood Foreign Press Association and Dick Clark Productions on our exclusive Golden Globes red carpet show, we’re excited to partner again with DCP to bring more live programming to Twitter,” said Anthony Noto, Twitter’s chief operating officer.

Editors' Recommendations

Topics

Former Digital Trends Contributor

Saqib Shah is a Twitter addict and film fan with an obsessive interest in pop culture trends. In his spare time he can be…

Entertainment

The Netflix Cup live stream: how to watch the live golf event

Netflix is entering the world of live sports with The Netflix Cup, which combines F1 and the PGA Tour for a new and innovative golf event. Four drivers from Netflix's Formula 1: Drive to Survive will join forces with four golfers from Netflix's Full Swing in a golf competition at the Wynn Golf Club in Las Vegas, Nevada. The event kicks off an important week in Vegas, which will host the first-ever Formula 1 Heineken Silver Las Vegas Grand Prix on November 18, 2023.

Four pairs – one F1 driver and one PGA Tour golfer – will participate in The Netflix Cup. There will be two eight-hole matches. The winners of Match 1 and Match 2 will compete in the final playoff for a chance to win the inaugural Netflix Cup. Which team will win the championship? Find out how to watch The Netflix Cup below.
How to watch The Netflix Cup on Netflix
The Netflix Cup | Netflix's First Live Sporting Event | Official Teaser | Netflix

Entertainment

Michigan Wolverines vs. Penn State Nittany Lions live stream: watch college football for free

Jim Harbaugh walking down the sideline next to coaches.

All eyes will be on the No. 3 Michigan Wolverines (9-0) on Saturday when they travel to Happy Valley to play the No. 10 Penn State Nittany Lions in front of what's expected to be a rowdy crowd at Beaver Stadium. The game will be on Fox at noon ET on November 11. Fox's Big Noon Kickoff will preview the day's games starting at 10 a.m. ET on Fox. Gus Johnson (play-by-play), Joel Klatt (analyst), and Jenny Taft (reporter) will be on the call for Michigan versus Penn State.

Michigan is the most-talked-about team in college football for reasons off the field. The Wolverines have been accused of illegally stealing signs from their competition. An investigation is currently underway. The University of Michigan has expressed its support for head coach Jim Harbaugh. However, the NCAA and Big Ten are determining when and how they should discipline the team. Will Harbaugh be fined and suspended? Will Michigan have to forfeit their postseason eligibility? Keep in mind: Michigan is in the hunt for a National Championship and must beat Penn State if they want any shot at the playoff.

Entertainment

Los Angeles Clippers vs. Dallas Mavericks live stream: watch the NBA for free

Luka Doncic walks down the basketball court next to Dean Wade.

Friday night marks the return of the NBA In-Season Tournament as group play will feature Kawhi Leonard and the Los Angeles Clippers traveling to Texas to face Luka Doncic and the Dallas Mavericks inside American Airlines Center. The game is scheduled for 8:30 p.m. ET/7:30 p.m. CT on November 10. The Clippers and Mavericks are two of the five teams in West: Group B. Friday's matchup marks Los Angeles' first game in group play. The Mavericks, however, are 0-1 in the group stages after losing 125-114 to the Denver Nuggets.

Clippers versus Mavericks is a local game, so fans in the Los Angeles and Dallas markets can watch on over-the-air TV stations. Los Angeles residents can watch on Bally Sports SoCal, and Dallas inhabitants can see the game on Bally Sports Southwest. For fans across the country, the best way to watch the game is on NBA League Pass, which streams nearly every game on the schedule. NBA fans can purchase League Pass through the streaming television service Sling TV. Find out more information on how to watch NBA games from anywhere with Sling TV below.
Watch the Clippers vs. Mavericks live stream on Sling TV