Viewers Could See Google Ads on DirecTV Soon

viewers could see google ads on directv soon guideGoogle Inc said on Wednesday it will sell advertising spots on 11 cable networks carried by satellite television operator DirecTV Group.

The Google TV Ads system will handle the sales of commercial spots for such networks as Bloomberg, Fox Business and TV Guide.

Google TV Ads, which was launched in 2008, is a marketplace where advertisers can buy national advertising inventory on networks carried by Dish Network Corp and now also DirecTV.

Satellite and cable operators typically sell a limited number of commercial spots themselves, alongside spots sold by cable networks and their advertising agencies.

Terms of the new partnership were not disclosed.

Separately Google announced in May its plans for GoogleTV — an on-screen search box that allows viewers to look through live programs, DVR recordings and the Web.

Shares of DirecTV fell 1.5 percent to $38.82 but fared better than the 2 percent decline in the broader market.

Emerging Tech

Awesome Tech You Can’t Buy Yet: Folding canoes and ultra-fast water filters

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Home Theater

Sling TV ramps up its base programming with Discovery Networks for free

Sling TV has grown a great deal since its launch. Now there are more channels and more packages to chose from, with prices to match, and more is being added all the time. Everything you need to know is right here.
Home Theater

New TV? Here's where to go to watch the best 4K content available

Searching for content for your new 4K UHD TV? Look no further. We have every major source of the best 4K content, along with the cost, hardware requirements, and features that make each service worth a look.
Home Theater

Looking to cut cable? Here’s everything you need to know about Pluto TV

Pluto TV offers plenty of entertainment in a fashion similar to live internet TV services, only at no cost — you don’t even need to register. Too good to be true? Here’s everything you need to know.
Home Theater

Cutting the cord? Let us help you find the best service for live TV streaming

There's a long list of live TV streaming services available to help you cut the cord and replace your traditional TV subscription. Each is different in important ways, and this guide will help you find the best one for you.
Movies & TV

Out of movies to binge? Our staff picks the best flicks on Hulu right now

From classics to blockbusters, Hulu offers some great films to its subscribers. Check out the best movies on Hulu, whether you're into charming adventure tales or gruesome horror stories.
Deals

The best 4K TV deals under $500 and over 50 inches

Big-screen TVs with high-resolution displays and 4K color have dropped so far in price that you can find highly rated 50 to 55-inch models under $500. We searched major retailers for the best deals on 4K UHD TVs.
Movies & TV

The best new movie trailers: ‘Avengers: Endgame,’ ‘Bumblebee,’ ‘Alita,’ and more

Everyone loves a good trailer, but keeping up with what's new isn't easy. That's why we round up the best ones for you. This week, it's the first trailer for Avengers: Endgame, as well as new trailers for Alita: Battle Angel and Bumblebee.
Movies & TV

The best movies on Amazon Prime right now (December 2018)

Prime Video provides subscribers with access to a host of fantastic films, but sorting through the catalog can be an undertaking. Luckily, we've done the work for you. Here are the best movies on Amazon Prime Video right now.
Movies & TV

Best new shows and movies to stream: ‘The Marvelous Mrs. Maisel’ and more

Need something to watch this weekend? Check out our list of the best new shows and movies to stream right now. On the list this week: The Marvelous Mrs. Maisel season 2, Neo Yokio: Pink Christmas, and more.
Movies & TV

'Prime'-time TV: Here are the best shows on Amazon Prime right now

There's more to Amazon Prime than free two-day shipping, including access to a number of phenomenal shows at no extra cost. To make the sifting easier, here are our favorite shows currently streaming on Amazon Prime.
Movies & TV

'Stranger Things' season 3 teaser reveals the new episodes' titles

With a sophomore season as strong as its first, Stranger Things is now moving on to season 3. Here's everything we've learned so far about the Netflix series' upcoming third season.
Home Theater

Wireless headphones are finally awesome, and these are our favorites

Between sleek form factors, prime audio quality, and the freedom of untethered listening, there has never been a better time to pick up a pair of wireless headphones. These are the best ones currently available.
Home Theater

Stranger Things season 3 predictions: Decoding the episode titles

Netflix has revealed the episode titles for season 3 of Stranger Things, and the eight titles could shed light on what we can expect to see when the hit show returns in summer 2019.