Westinghouse Reduces Prices on LCD TVs

The new pricing reflects a drop of nearly 25 percent for the W32701 and 18 percent for the W33001 from just 10 weeks ago. This latest move is part of the company’s overall strategy to reflect declining LCD TV production costs in retail store pricing as soon as they occur and lead the industry in making LCD TVs the television of choice for mainstream consumers, according to Douglas Woo, president of Westinghouse Digital.

“We are focused on shrinking the delta between the cost of an LCD TV versus a CRT TV and bringing attention to the incredible value that the LCD TV category, and Westinghouse products specifically, offer consumers,” Woo said. “Westinghouse is committed in bringing the ‘LCD lifestyle’ to mainstream consumers by offering superior digital entertainment technology at the best value.”

With a thin flat-panel design in contrast to bulky CRT TVs, Westinghouse LCD TVs also offer more crystal clear images, vivid colors and crisper resolution than CRT TVs, with a wide viewing angle that makes it possible to see a clear picture from almost anywhere in the room.

Families can enjoy broadcast, cable, satellite or HDTV programming, watch DVD or VHS movies, play videogames, surf the Internet, work on a PC and watch TV at the same time, or view digital photos. Advanced PIP (picture-in-picture) capabilities enable consumers to size and locate the PIP screens or enjoy split screen viewing.

With an expected lamp life of 40,000 hours and no degradation in video performance over the life of the product, Westinghouse LCD TVs offer families many years of high-quality digital entertainment.

Westinghouse LCD TVs are available at major consumer electronics retailers across the country, including Best Buy, The Great Indoors, J&R Music and Computer World, Boscov’s, Cambridge Soundworks, Handy TV, Electronics Express, Rex Stores, American TV and Appliance, and Famsa stores.