Harrison Ford, other stars show the limits of Alexa in hilarious Super Bowl ads

Amazon’s having fun with Alexa with this year’s Super Bowl Sunday TV commercial. The online retail giant is set to run at least one television commercial for the Amazon Beta Testing Program during Super Bowl 53 this Sunday, February 3. After seeing Amazon’s earlier teaser videos we guessed that the program has something to do with Amazon’s Alexa digital voice assistant, and we were right. Check out the video at the top of this article.

To spark interest in the so-far-under-wraps announcement, Amazon enlisted actors, comedians, and astronauts in short teaser ads. In the ads, actors Harrison Ford and Forest Whitaker, Abbi Jacobson and Ilana Glazer from Broad City, and NASA astronauts and twin brothers Mark and Scott Kelly all react to That-Which-Is-Still-Secret.

You can see the teasers on Amazon’s All Things Alexa page, or below.

In each video, the actor slides open a two-section horizontal shutter or door, looks at what’s inside, and utters a short reaction. What each clip has in common is that the contents emit or reflect blue Amazon Echo light that illuminates the character’s face. The inside surface looks like egg-crate acoustic soundproofing, but no further details are visible.

Harrison Ford’s take sounds in character with his first “Star Wars” stint as Han Solo.

Abbi Jacobsen and Ilana Glazer are taken aback.

Forest Whitaker seems amused.

Mark and Scott Kelly take it in stride with a greeting.

All that Amazon mentions in conjunction with the teasers is “Amazon recruited some famous friends to test new Alexa technologies. To see what happened, tune into the big game on 2.3.19.”

Here’s what happened when we acted on the suggestion to ask Alexa:

DT: “Alexa, what is the Amazon Beta Testing Program?”

Alexa: “I’m not supposed to talk about the confidential Amazon Beta Testing Program until the big game on February 3. However, I think you can keep a secret. Just say this access code: Blue 126. Again that’s Blue 126.”

DT: “Blue 126.”

Alexa: “Access granted. Warning, The Amazon Beta Test Program works with celebrities like Abbi Jacobsen and Ilana Glazer to try out untested technology such as smart bubbles, enhanced party mode, and sub-aquatic waveform resonance. What could possibly go wrong? To see official test critics, tune in to the big game on February 3.”

Using the same Blue 126 access code in subsequent trials resulted in different, but similar Alexa responses.

The only way to find out what the Amazon Beta Test Program is, then, is to watch the Super Bowl for Amazon’s commercials — which is likely the whole purpose.

Updated February 1, 2019, with the full Amazon Super Bowl television commercial.

Smart Home

You can now have your Amazon packages delivered in your garage

Amazon is expanding its Amazon Key service with Key for Garage. Eligible Amazon Prime subscribers in 50 U.S. cities will be able to sign up, assuming they have a myQ-enabled smart garage door opener.
Home Theater

Google brings ad-supported YouTube Music to its Google Home speakers

Hot on the heels of Amazon's announcement that it's adding a free version of its Amazon Music service to Alexa-powered speakers, Google is adding a free, ad-supported version of YouTube Music to Google Home smart speakers.
Movies & TV

The best movies on Amazon Prime Video right now (April 2019)

Amazon Prime Video provides subscribers with access to a host of fantastic films, but sorting through the catalog can be a major undertaking. Luckily, we've done the work for you. Here are the best movies on Amazon Prime Video right now.
Movies & TV

'Prime'-time TV: Here are the best shows on Amazon Prime right now

There's more to Amazon Prime than free two-day shipping, including access to a number of phenomenal shows at no extra cost. To make the sifting easier, here are our favorite shows currently streaming on Amazon Prime.
Smart Home

These are the 13 best games to play on your new Google Home

Google Home is a handy device, but did you know you can play games with it? There are a ton to play, and we tested them all. Here are some of favorites that you can play on your Google Home device.
Smart Home

Best Buy zaps price on Nest Secure alarm, Nest Cam, and Google Home Mini bundle

Best Buy zapped the price of Nest smart home security Nest Secure Alarm and Nest Cam Outdoor bundle and added a Google Home Mini. Nest Detect sensors watch your home inside and out. Stream Nest Cam video in real-time or view clips later.
Smart Home

Amazon Echo Show and Google Home Hub get huge price cuts

If you act today you can get an amazing deal on the first-gen Amazon Echo Show on Woot or the current generation Google Home Hub on Rakuten. The Echo Show works with Alexa and the Google Home Hub with Google Assistant.
Smart Home

Video doorbell alert leads homeowner to confront suspected porch pirate

Video doorbells are doing their bit to help homeowners fight back against porch pirates, as this recent incident in California shows. The motion-activated device alerted the owner, who challenged the suspect right on the doorstep.
Deals

The best iRobot Roomba deals to make cleaning your home a breeze

Keep your home clean without lifting a finger using a robot vacuum cleaner. These nine iRobot Roomba deals not only help you keep your home tidy, but many also come with advanced features such as automatic scheduling and Wi-Fi connectivity.
Smart Home

Fast and efficient: LG’s new washer rocks the laundry in half an hour

Laundry is almost always a drag but for those with the means, LG's new high-end, Wi-Fi-enabled washing machines can deliver clean clothes in under 30 minutes using the company's new patented technology.
Smart Home

Grocery shopping wreaks greater havoc on the environment than meal kits

A study by the University of Michigan showed meal kits cause less environmental damage than meals from grocery store ingredients. According to the U-M researchers, grocery store meals produced more greenhouse gas emissions than meal kits.
Smart Home

The Houzz app now lets you virtually tile your floor with augmented reality

Augmented reality is starting to be a real bonus to apps like Houzz's View in My Room 3D tool, which recently added the ability to measure how a tiled floor might look in your living space.
Smart Home

The Dyson Pure Cool air purifier fan gets a massive $210 price drop

Allergy season is here in strength, but you don't have to suffer. NewEgg and Rakuten have refurbished Dyson AM11 Pure Cool Tower Purifier Fans for $210 off, less than half the regular price. This unit cools in summer and purifies all year.
Smart Home

Not only is Chucky back, he haunts your smart home in Child’s Play reboot

Chucky is a classic horror movie villain dating back more than 30 years and the character is getting reimagined in the new reboot coming in June that gives the evil doll control over smart home functions.