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Angee’s security service switches from sales to subscriptions

We’ve written about Angee before — it’s a smart home security device-slash-service that raised more than half a million dollars in its crowdfunding campaign. Now it appears that the multinational startup is pivoting to a subscription model instead of simply selling its security hardware to smart home users.

Billing its new offering as a “cloud subscription service,” Angee has shifted from selling its $300-ish home security hub to offering it with no upfront hardware or installation costs for subscriptions that start at $17 per month.

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“We are very excited about the launch of our subscription service as we believe it is addressing the needs of millions of U.S. households looking for smart, plug & play security,” Angee CEO Tomas Turek said in a release.

In a smart home market dominated by a wave of new security devices, smart cameras, and even body heat sensors, Angee is making a bold move by selling smart home security as a service, rather than as a product. There are definitely some advantages to Angee’s approach: No complex installations, long-term contracts or dependencies on installation labor.

Angee has already started fulfilling its Kickstarter and Indiegogo-based pre-orders, so no word on how that will affect those customers.

The Angee home security system uses a proprietary 360-degree camera and motion-detection tags to monitor any home, in concert with an app that logs activity in the home for the user to monitor. Currently, the two subscription plans are “Basic,” at $17 per month, and “Extended,” which adds an additional two motion-detection tags for $20 per month. Both plans offer unlimited cloud storage, the hardware unit that includes the camera, access to real-time alerts, and more. Users can cancel their plan at any time.

The company initially planned to launch Angee as a hardware device that would retail at more than $400, so the decision to pivot to a subscription model is definitely a strategic one. The company still faces significant competition from Nest, Canary, and similar startup projects aimed at the smart home security market.

Other notable features of the hardware include a built-in battery that enables the system to operate during power outages, voice control, day-and-night modes that can tell the difference between a midnight snack and a break-in, and the ability to differentiate between humans and pets.

Clayton Moore
Contributor
Clayton Moore’s interest in technology is deeply rooted in the work of writers like Warren Ellis, Cory Doctorow and Neal…
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