Apple’s HomePod only makes up 4 percent of the smart speaker market

apple homepod 4 projections 2018

Smart home speakers are only gaining in popularity, and it’s easy to see why. The pod-like devices are not only offering their customers a great sound system, but have quickly become the center of many households, with folks depending upon their built-in smart assistants (be they Amazon Alexa or Google Assistant) to help with household chores, reminders, or a weather forecast. But even as American interest in these speakers grows, it would appear that one company is being left behind. Canalys recently published new data about the burgeoning smart speaker market, and revealed that Apple’s HomePod, once a highly anticipated competitor to the Google Home and Amazon Echo lines, isn’t catching on quite the way Apple hoped.

By the end of 2018, the research firm believes that there will be nearly 100 million smart speakers in households around the world. That represents an impressive increase of about 150 percent when compared to last year, and much of this growth is attributed to Amazon and Google. The Echo devices are expected to maintain an impressive market share of around 50 percent, while Google Homes will make up around 30 percent of all smart speakers by the end of 2018.

Far behind, however, is Apple and its HomePod, which is projected to corner just four percent of the global smart speaker market in 2018. And when extending projections further, Canalys does not appear terribly optimistic about Apple’s growth in this industry. By 2022, the HomePod is only expected to claim around 10 percent of the market share. While that’s better than its current standing, it’s still not a match for the other players in the market.

On the other hand, it would appear that Google will soon be catching up to Amazon with its Home speakers. In four years time, Canalys projects that the two companies will each take 34 percent of the market, meaning that Amazon is predicted to lose some ground to Google. Additionally, as other players begin to enter the smart speaker game, it’s likely that they too will be able to grab customers away from the more established folks in the space.

All in all, it would seem that Apple has its work cut out if it wants to remain competitive with the HomePod. Perhaps a lower-priced version of the smart speaker will help.

Mobile

Smartwatch sales soared in 2018, with Apple leading the charge

The NPD Group, a market research organization, has reported smartwatch sales soared in 2018. Apple is leading the charge, but it's clear there's still room in the market for competitors, as Samsung and Fitbit also did well.
Deals

Looking to upgrade? These are the best iPhone deals for February 2019

Apple devices can get expensive, but if you just can't live without iOS, don't despair: We've curated an up-to-date list of all of the absolute best iPhone deals available for February 2019.
Deals

It’s time to check out the best Apple Watch deals for February 2019

The Apple Watch has surged to prominence in recent years. If you're in the market for an iOS wearable, we've sniffed out the best Apple Watch deals available right now for all three models of this great smartwatch.
Home Theater

Apple's new AirPods could arrive within months, pack health sensor tech

Apple may release new AirPods in the first half of 2019. A wireless charging case, health sensors, water resistance, and better Siri integration are some of the improvements rumored to be part of the new package.
Smart Home

Ring adds color night vision to wired security devices and HDR to wireless ones

Ring rolled out color night vision to its wired security products with cameras such as the Spotlight Cam Wired. At the same time, Ring added HDR control to its battery-powered security devices including the Video Doorbell 2.
Mobile

These 13 gadgets walk a fine line between ingenious and insane

The annual avalanche of devices and gadgets is astounding, but how many will succeed? A few are destined to spark new trends, while the majority fade deservedly into obscurity. We look at some gadgets on the border of brilliant and bonkers.
Product Review

From tables to porches, Ring's Stick Up Cam watches wherever you want

Ring’s latest home security camera offers more versatility than ever before, with the ability to mount it, set it on a table, or put it inside or outside. We got a chance to test it out. Here’s how it went.
Smart Home

Check out the largest pools in the world - and how you can get there

From Egypt to Singapore to California, here's a pictorial breakdown of some of the biggest and largest pools in the world. Many of these pools are so big that you can even kayak and windsurf on them.
Smart Home

Consumer groups call out retailers in a bid for better IoT security

Consumer groups posted a "Dear retailer" letter on February 12 that called out Walmart, Best Buy, Amazon, and Target, shaming the companies for selling insecure smart home devices.
Deals

The best Presidents’ Day sales 2019: Amazon, Walmart, Dell, and more

Presidents' Day sales are a great chance to score electronics, clothing, home and office stuff, and other goodies at a discount. We’ve smoked out a large handful of the best of these Presidents' Day deals, from tech to bedding, to help…
Deals

Walmart drops a killer Instant Pot deal for Presidents’ Day weekend

With the Walmart Presidents' Day sale going on right now, you can actually pick up the Instant Pot Lux60 6-quart programmable pressure cooker for just $69 -- $30 off its normal price.
Smart Home

Walmart slashes prices on Google Home during its Presidents’ Day sale

Walmart slashes prices on Google Home during its Presidents' Day sale. Whether you're taking your first step in configuring a smart home or expanding to every room, Walmart has excellent sale prices for all the key components.
Deals

Walmart Presidents’ Day sale: Instant Pot, Google Home, and 4K TV deals

Presidents' Day weekend is one of the best times of the year to find deep discounts on 4K TVs, laptops, Instant Pots, clothes, mattresses, and furniture. And Walmart is offering deals on all of those things and more.
Product Review

Ring Video Doorbell 2 is the simplest entry into a smarter doorway

The Ring Video Doorbell 2 may lack the style and sophistication of premium door-dingers, but few can match its simplicity and versatility. The device, available in both wired and wireless configurations, is easy to set up and adds instant…