Claria Unveils PersonalWeb

By Digital Trends Staff April 4, 2006

Claria, an online behavioral marketing and Web personalization technology company which at one time was known as Gator, yesterday announced the launch of a new personalized Web service which has been in development since 2004. Dubbed PersonalWeb, the Web site and accompanying software are now in public beta.

PersonalWeb, said Claria, creates a customized home page by observing a user’s interests based on Web surfing patterns via software which is installed on an Internet connected Windows XP PC. This PersonalWeb software reportedly does not collect or use any personal information, sending anonymous information about Web usage and some of the hosting computer’s settings and preferences back to the online service so it can customize the viewable contents and ads based upon a user’s changing needs.

PersonalWeb also provides users with links to their Web-based email accounts, access to favorite search engines, RSS feeds from favorite sites; and content and product recommendations based on their online interests.

“We are excited to introduce a beta version of PersonalWeb, the first consumer application utilizing our new personalization platform,” said Scott VanDeVelde, President and Chief Executive Officer of Claria, in a statement. “We will continue to build on the PersonalWeb platform and in the coming months we will be adding features and content based on feedback from our users and publisher partners.”

Editors' Recommendations

Digital Trends Staff

Digital Trends has a simple mission: to help readers easily understand how tech affects the way they live. We are your…

Smart Home

Google Home’s web preview is live — and it’s missing most features

google home web preview 2

If you've got a Nest camera and have been dying to give it a go as part of Google's new web preview, it's time. Head to home.google.com and have a look. Just be prepared to be largely underwhelmed and to remind yourself that it indeed is in preview status.

The Google Home web preview is live, but sparse. You can view cameras (here, in a grid), but that's it. Image used with permission by copyright holder

Smart Home

Govee unveils new outdoor lights in time for spooky season

Govee Permanent Outdoor Lights strung up on a house at night for Halloween.

If you're determined to create a truly impressive Halloween lighting setup that borders on obnoxious, Govee has a new set of outdoor smart lights for your consideration. The Govee Outdoor Permanent Lights are now available for $199 for a 50-foot string and $299 for 100 feet.

Govee is employing its usual slew of features for this batch of lights, including RGBIC LEDs which allow for smooth transitions within each light, music sync, and a mobile app rife with customized animation options. These lights should be able to handle cold and hot weather alike, so don't be shy about leaving them out year-round. Govee claims to offer higher watts per bead than anything else available, resulting in 40% greater wall washing effect than competing lights.

Smart Home

Philips unveils new Hue Go lamp, Tap switch, and app upgrades

Philips Hue Go Lamp on a patio table where friends are sitting together at night.

Philips Hue took the wraps off several new smart lamps and upgrades, including a portable lamp, a new twist on its physical switch, new indoor downlights, and a smattering of other upgrades.

The new Philips Hue Go lamp offers a lot of the same features as the previous generation packed into a new form factor. A wireless charging base lets you grab it and go with minimal fuss. The stem has a grip to help you move it around while a single button cycles through different scenes. The standalone runtime on the lamp is 48 hours. Expect to see this one on store shelves by the end of the summer for $160.