Nationwide radio station operator Clear Channel Radio’s online unit today announced the unveiling of a beta service which features on demand music videos hosted on the company’s radio stations’ websites. These videos will be featured on 16 of its radio-station sites in five markets.
Thousands of music videos from 40 labels including Universal Music Group, Warner Music Group and EMI Music will become available for viewing starting tomorrow, Clear Channel said. It will offer what is being described as a completely interactive experience for listeners, including such features as voting for favorite artist-video and customization by individual radio stations to highlight specific artists and cross-promote on-air personalities.
Clear Channel will continue to roll out the service to other markets as the year progresses. A list of the current channels can be seen on the press release.
“As our audience grows, we must grow with them,” said Evan Harrison, Executive Vice President of Clear Channel Radio and head of the company’s Online Music & Radio unit. “We see Videos on Demand as a powerful complement to our on-air programming and the next natural step in serving our audience’s growing appetite for on-demand content.”
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