Evernote is everything: “We’ve built tech that mimics your brain”

evernoteWhile Evernote didn’t announced anything at SXSW this year, I had the chance to sit down and talk to lead marketer Andrew Sinkov about the company’s continuing growth and where the platform is going (platform being the operative word).

Evernote doesn’t really need to announce user numbers anymore: it’s got a lot, and it would take something pretty dramatic to change that. Still, the metrics bear mentioning. “We’re growing at a rate of 45 to 50 thousand users a day,” says Sinkov.

“We built a product that was for us. When we started building Evernote we wanted to build something that as founders we wanted built,” he says, explaining why users have so attached themselves to the app. “The problem was that we all have too much information to deal with and we needed a way to solve that. When you’re building a product for yourself it turns out working, and it turns out there are a lot of people like you with the same problem.”

The service has some of the most devoted fans of any app out there. If you have any semblance of a professional or busy life and a smartphone and you don’t use the app, then you’ve probably experienced the dumb-founded, slack-jawed faces that question how you continue to exist.

Part of that total devotion stems from the fact that, very quickly, Evernote became more than just a scheduling and organization app. I talked about this last year when the company launched Food and Hello, and Sinkov says I hit the nail on the head. “As a world, we’re shifting to an acceptance of technology as a way to help you — we’re better thanks to tech,” he says. “The way we see Evernote is that… we want to help people remember things. There are a lot of things in our lives and we want to capture them in beautiful ways.”

He says we can think of the company’s complementary properties (which also include Skitch) as a layer on top of Evernote — which is going to get thicker soon. Sinkov quotes CEO Phil Libin, saying Evernote’s working on a “to-do type application.” He won’t offer other examples, but says that Evernote has a few things in common with the Facebook Timeline. “I think Facebook Timeline is awesome — it’s a validation of what we’ve been doing for years… [With Evernote] you realize it’s capturing your life’s work. It’s everything that’s important to you in one place.”

trunkThere is no shortage of developers to (literally) build off of Evernote’s momentum. There are some 9,000 developers working off the Evernote API, and the Trunk app store is bursting with activity.

If it weren’t already clear, Evernote doesn’t fit in the “productivity app” bracket as easily as it might have originally, and its plans only solidify that. “Technology can mimic how your brain works now,” says Sinkov. It’s already sneaked its way inside our heads, and now we’re finding out what it’s going to do with all that information.

Product Review

It's not the sharpest tool, but the Surface Go does it all for $400

Microsoft has launched the $400 Surface Go to take on both the iPad and Chromebooks, all without compromising its core focus on productivity. Does it work as both a tablet and a PC?
Movies & TV

'Stranger Things' season 3 teaser reveals the new episodes' titles

With a sophomore season as strong as its first, Stranger Things is now moving on to season 3. Here's everything we've learned so far about the Netflix series' upcoming third season.
Digital Trends Live

Digital Trends Live: HyperloopTT’s Dirk Ahlborn discusses the future of travel

We chatted with HyperloopTT's Dirk Ahlborn about the newest way to travel. The Hyperloop travels at nearly the speed of sound and has already been commercially approved in China and the UAE.
Deals

Keep an eye on things with the Alexa-enabled Ring video doorbell, now only $93

Smart home devices like the Ring video doorbell make it easier to keep an eye on your castle right from your smartphone – no matter where you are. If you want to smarten up your home security, here's how you can grab a Ring doorbell on…
Product Review

The Nuimo Click’s self-powering control convenience is cool but costly

Smart home devices might be clever, but needing your phone to use them is not. Senic’s Nuimo Click is the set of physical buttons that your smart devices are missing. But these smart, self-powered buttons aren’t cheap.
Smart Home

Amazon starts crowdsourcing Alexa’s answers. What could go wrong?

Amazon announced a new resource for its Alexa voice assistant. Alexa Answers is an invitation-only program to which select Amazon customers will be invited to supply brief answers to questions that Alexa was asked but couldn't answer.
Smart Home

The C By GE Smart LED Bulbs Work Seamlessly With Google Home

The Smart Light Starter Kit contains a smart lightbulb and a Google Home Mini. For those seeking to try out smart lights in their home, it's a great option and is currently on sale for just $35 through Google.
Smart Home

ConnectSense’s next plug iteration makes a home smart without a hub

The newest smart outlet in the ConnectSense line of smart home products not only provides a dual plug but can also operate independently of a smart home home, allowing users to control devices directly through an app.
Product Review

Putting on the grits with the Instant Pot pressure cooker

If you want to dip your toe into the low-temperature waters of sous vide, the Anova precision cooker is a good way to start. It has a robust app and an easy-to-use interface that just may convert you to a whole new way of cooking.
Smart Home

Instant Pots! Get your Instant Pot! 5 models are on sale now at Amazon

Consumers win big when Amazon pops deals on popular products like Instant Pots. Five Instant Pot models on sale range from $30 to $60 off. If you've been waiting to buy an Instant Pot for a holiday gift, this could be the time.
Smart Home

The best washing machines make laundry day a little less of a chore

It takes a special kind of person to love doing laundry, but the right machine can help make this chore a little easier. Check out our picks for the best washing machines on the market right now.
Deals

Best deals on home security cameras to save you from package thieves

Home security camera systems can help keep your home and your family safe. Amazon's deals on Blink security cameras and Ring Video Doorbells also help you save money on devices you can access regardless of your current location.
Smart Home

Google Store sale is on now through December 24!

Black Friday and Cyber Monday 2018 may be history, but fans of Google hardware including the popular Google Home Hub, Pixel 3 and 3XL mobile phones still have lots of deals in store -- the Google Store, that is.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Folding canoes and ultra-fast water filters

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!