Skip to main content

First Lady Michelle Obama most recent political figure to join Pinterest

If you thought your “Harajuku Nail Art” Pinterest board was pretty nifty, what about one called “Around the White House” with pictures of you and your family gardening in the First Veggie Patch? Or another titled “Great Memories,” with a photo from the 2009 inauguration, when your husband became – ahem – leader of the free world?

It’s a good thing that Pinterest isn’t an awesomeness competition because, frankly, we’d have lost. First Lady Michelle Obama joined the ranks of the highly popular scrapbooking network Pinterest today, becoming the latest political spouse to get in on the pinning craze. In addition to “Around the White House” and “Great Memories,” which respectively contain photos depicting activities at 1600 Pennsylvania Ave. and more personal shots such as one from the Obamas’ wedding day, a third pinboard called “Father’s Day” includes pictures of the President with his daughters and family. The account is run by the 2012 campaign staff, but certain photos – like the president cheering in the bleachers at one of his daughters’ basketball games – are signed “-mo” and are from Mrs. Obama herself.

Recommended Videos

Pinterest – the top board categories of which are “Home,” “Arts and Crafts,” and “Style/Fashion,” according to business intelligence firm RJ Metrics – is thought of as being primarily a women’s site. Estimates for the gender skew of the site range from 68.2% female to 97% female, and as the election draws near, Pinterest is becoming an ever-more attractive way of reaching the female electorate. Mrs. Obama is only the latest of a number of politicans and politicans’ spouses coming around to Pinterest as a viable means of reaching the “soccer mom” demographic. President Obama’s campaign opened an account in March, announcing via Tweet: “Organizers, infographics, murals, and cake – now pinning all of the above for #Obama2012 on Pinterest.” Ann Romney, wife of presidential hopeful Mitt Romney, also has an account, which contains photos of her family, crafts, and scenes from the campaign. Sen. Claire McCaskill (D-MO) and Iraqi war veteran Tammy Duckworth, a Democrat running for U.S. House of Representatives in Illinois’ 8th District, have likewise recently started pinning to promote their runs for office, while Sen. Kirsten Gillibrand (D-NY) has started an account for her organization, Off The Sidelines, which promotes civic engagement among women.

Lena Kim
Former Digital Trends Contributor
Lena is a freelance writer and reporter based in San Francisco and has written for various arts/culture and tech blogs…
Tineco vacuum nearly $300 off for Prime Day — use this code for extra savings
The Tineco Floor One Stretch S6 cordless vacuum cleaner cleaning a spill.

In one of the most attractive vacuum deals that you can shop for Prime Day, Amazon has slashed the Tineco Floor One Stretch S6 to its lowest-ever price of $319 from its sticker price of $599. However, we've got a code for you to be able to get the cordless wet-dry vacuum cleaner with an extra 5% off — just enter TIN25PDPR during the checkout process so that you'll only have to pay $303, for total savings of $296. That's an excellent offer that you wouldn't want to miss, and you better hurry if you want to take advantage of it as it may not remain available until the end of the shopping holiday.

$303 at Amazon

Read more
Tineco’s docking vacuum has a special Prime Day price, but you can get it cheaper
A Tineco Pure One next to its charging base.

Vacuums feel like they're getting more and more expensive, and not just robot vacuum and mop combos, but ordinary hand vacs. You can go to Walmart and see bagged, corded vacuums that cost hundreds of dollars. It doesn't have to be that way. Tineco's Pure One vacuum brings power and convenience for the same price that other vacuums have, but with new features instead of going backwards into the world of cords and bags. Usually $459, it is down to $319 for Prime Day (that's a savings of $140 already) and we're happy to report you can get an extra 5% off with the code TIN25PDPR on Amazon. Tap the button below to see the vacuum yourself and snag this great deal, or keep reading for what makes this vacuum truly unique.

BUY NOW

Read more
This AI mower finally got a discount — grab it before it’s gone
m800 doing work on the lawn

If you’ve been holding off on getting a robot mower because you can’t stand the idea of burying boundary wires or babysitting your lawn from a clunky app, Prime Day is delivering for you once again. The Yardcare M800 Plus is one of the most intelligent, user-friendly smart mowers you can buy and now it's on sale. Pick-up the M800 Plus for $719.99, a savings of $180 (regular price $899.99).

A smarter way to mow

Read more