Why drink coffee when you can chew it? Go Cubes hit Amazon Launchpad

It’s no secret that Americans are all about coffee we can drink while we’re on the go, but apparently, to-go cups just aren’t cutting it these days. To make coffee even easier to consume, nootropics and biohacking company Nootrobox recently introduced Go Cubes, chewable coffee gummies that are designed to deliver the desired caffeine kick, while reducing the jitters the drink can cause. Hailed “the future of coffee,” Go Cubes hit Amazon Launchpad on March 2, where they were met with an eager consumer base.

The product has been creating buzz (in multiple senses of the word) for months, including the launch of a successful Indiegogo campaign that closed at over 100 percent of its goal in October. Go Cubes are unique in that they are said to offer a “more focused [and] calm sense of alertness,” according to Nootrobox. The chewable coffee contains nootropic components that the company says “helps reduce the jitteriness of caffeine,” so that those who consume it can be alert and productive. They even come in multiple flavors: mocha, pure drip, and latte.

People are definitely interested in Go Cubes’ benefits. Nootrobox CEO and co-founder Geoffrey Woo tweeted on March 5 that the company had sold almost all of its stock on Amazon Launchpad, just days after it became available on the site.

The product is selling in boxes of 20 four-cube packs each for $60 on Amazon Launchpad, but it takes much less to get a jolt equivalent to a cup of coffee; a serving is two cubes, which contains 100 milligrams of caffeine, roughly the amount you would find in a single cup of joe. From that one serving, the effects should last 4-6 hours.

It is worth noting that Go Cubes have not been reviewed by the FDA; the product is made with ingredients that the FDA classifies as “generally regarded as safe” (GRAS), making the gummies exempt from certain Federal Food, Drug, and Cosmetic Act (FFDCA) requirements.

Whether or not the gummies do indeed turn out to be “the future of coffee” remains to be seen, but so far, Go Cubes are off to a promising start.


Rekindled yet again, Nokia’s next-gen phones offer more than just nostalgia

HMD Global, a startup that designs and builds Nokia Android smartphones, wants to put the Nokia brand name back “where it belongs.” It helps that it’s made up of ex-Nokia employees. We go behind the scenes to see how HMD formed.

The best iPhone 6 cases for style and protection

No one likes a bruised Apple. Scratches, scuffs, and cracks on a new iPhone 6 are enough to ruin anyone’s day. Check out the best iPhone 6 cases and get some protection on that shiny new smartphone.

From Chromebooks to MacBooks, here are the best laptop deals for January 2019

Whether you need a new laptop for school or work or you're just doing some post-holiday shopping, we've got you covered: These are the best laptop deals going right now, from discounted MacBooks to on-the-go gaming PCs.
Smart Home

Brew it fast, hot, and flavorful with our favorite coffee makers

Whether you're looking for a simple coffee maker to get you through the morning or a high-end brewer that will impress your taste buds and your friends, you'll find some of the best coffee makers around on this list.
Smart Home

Idaho mother says her child’s light-up sippy cup exploded

After a mother filled a Nuby insulated light-up cup with milk, the cup allegedly exploded. The incident caused burns to the mother's hand and face and a stinging sensation in her lungs that required a trip to the hospital.
Smart Home

Project Alias is a ‘smart parasite’ that stops smart speakers from listening

Two designers chose to do something about nosy smart speakers. The result is Project Alias, a "smart parasite" that whispers nonsense to Google Home and Alexa until it hears a specific wake word.
Smart Home

The Instant Pot Lux is a gateway drug into the pleasures of pressure cooking

The 3-quart Instant Pot Lux is one of the most affordable Instant Pots you can buy. Is it still a solid pressure cooker? Here are our thoughts on the Instant Pot Lux, a great IP baseline model.
Smart Home

DS3 Clean water-free swatches could be the future of cleaning products

DS3 Clean swatches were on display at CES 2019. The small swatches come in several types, including shampoo and toilet cleaner. They're great for travel, but their real impact is in how such supplies will be shipped and stored.
Smart Home

Amazon patents a technology to help Alexa fight fake voice attacks

Amazon filed a patent this month for a new technology that looks like it would help its digital assistant Alexa fight fake voice attacks that could potentially fool Alexa's biometric security protocols.
Smart Home

Amazon Prime members number more than 100 million in the U.S., survey says

Consumer Intelligence Research Partners estimated there were 101 million U.S. Amazon Prime members as of December 31, 2018. Last April, CEO Jeff Bezos wrote there were more than 100 global million Prime members.
Smart Home

With focus on interoperability, is Nevo Butler a smarter home hub?

Universal Electronics is the latest company getting into the smart home market, announcing at CES 2019 that it intends to market the Nevo Butler, a new smart home hub with onboard A.I. and voice control technology.
Emerging Tech

Awesome Tech You Can’t Buy Yet: camera with A.I. director, robot arm assistant

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Emerging Tech

Google’s radar-sensing tech could make any object smart

Computer scientists have shown how Google’s Soli sensor can be used to make dumb objects smart. Here's why radar-powered computing could finally make the dream of smart homes a reality.
Smart Home

The best air fryers deliver fried food with a fraction of the calories

What is this magical mechanism? It's an air fryer, and when used correctly, it can mimic the effects of frying while using just a little bit of oil. You still get that crispy, golden exterior and the fluffy center.