Why drink coffee when you can chew it? Go Cubes hit Amazon Launchpad

It’s no secret that Americans are all about coffee we can drink while we’re on the go, but apparently, to-go cups just aren’t cutting it these days. To make coffee even easier to consume, nootropics and biohacking company Nootrobox recently introduced Go Cubes, chewable coffee gummies that are designed to deliver the desired caffeine kick, while reducing the jitters the drink can cause. Hailed “the future of coffee,” Go Cubes hit Amazon Launchpad on March 2, where they were met with an eager consumer base.

The product has been creating buzz (in multiple senses of the word) for months, including the launch of a successful Indiegogo campaign that closed at over 100 percent of its goal in October. Go Cubes are unique in that they are said to offer a “more focused [and] calm sense of alertness,” according to Nootrobox. The chewable coffee contains nootropic components that the company says “helps reduce the jitteriness of caffeine,” so that those who consume it can be alert and productive. They even come in multiple flavors: mocha, pure drip, and latte.

People are definitely interested in Go Cubes’ benefits. Nootrobox CEO and co-founder Geoffrey Woo tweeted on March 5 that the company had sold almost all of its stock on Amazon Launchpad, just days after it became available on the site.

The product is selling in boxes of 20 four-cube packs each for $60 on Amazon Launchpad, but it takes much less to get a jolt equivalent to a cup of coffee; a serving is two cubes, which contains 100 milligrams of caffeine, roughly the amount you would find in a single cup of joe. From that one serving, the effects should last 4-6 hours.

It is worth noting that Go Cubes have not been reviewed by the FDA; the product is made with ingredients that the FDA classifies as “generally regarded as safe” (GRAS), making the gummies exempt from certain Federal Food, Drug, and Cosmetic Act (FFDCA) requirements.

Whether or not the gummies do indeed turn out to be “the future of coffee” remains to be seen, but so far, Go Cubes are off to a promising start.

Emerging Tech

Watch live as SpaceX tries, for the third time, to launch 60 Starlink satellites

SpaceX is having another go at launching the first 60 satellites for its ultra-ambitious Starlink internet constellation. Here's how you can tune in live to watch it all go down today.
Movies & TV

Laugh, cry, or just relax with the best series now streaming on HBO

Whether you prefer the twisted world of True Detective or the lovable techies that have quickly come to define Silicon Valley, you'll love our picks for the best HBO series now available on HBO Now and HBO Go.
Smart Home

Amazon chops the price for customer favorite Hamilton Beach 2-way coffee brewer

Do you sometimes want just a single cup of coffee without making a whole pot but other times use a full carafe? Have it both ways with the Amazon's Choice Hamilton Beach 2-Way Brewer. For today only, Amazon cut the price by $53.

Best Buy Memorial Day sale: Dyson vacuums, Keurig coffee makers, and more

Best Buy's Memorial Day sale is focusing the majority of its deals on appliances. Washers, dryers, refrigerators, vacuums, and coffee makers are all receiving some pretty substantial price cuts.

Best Memorial Day smart mattress sales from Sleep Number, Beautyrest, and more

Memorial Day is one of the best holidays when it comes to online sales. If you're looking for a new mattress, a smart mattress may be right for you. Check out some of the best Memorial Day smart mattress sales of the year to take your smart…
Smart Home

Amazon Memorial Day sale: $210 off Arlo Pro wireless security camera kit

Weatherproof and wireless, the Arlo Pro security camera gives you the freedom to monitor any area or room inside or outside your home. Amazon dropped the price of the Arlo Pro HD security camera kit that includes everything you need.
Smart Home

Amazon Memorial Day deal drops price of August Smart Lock for homes to just $99

Smart lock are a strong start to any smart home security system. Now, in Amazon’s Memorial Day deal, score an August Smart Lock for the low price of just $99, down from $150. Lock in this deal now and start your summer off smart.
Smart Home

Before you sell your Google Home Mini, here's how to factory reset it

If you’re thinking about swapping out Google's entry-level smart speaker, you can get a few bucks in cash or trade-in value out of your device. You’ll need to wipe your device first though. Here's how to factory reset a Google Home…

The best Amazon Prime Day 2019 deals: Everything you need to know

Amazon Prime Day 2019 is still a few months off, but it's never too early to start preparing. We've been taking a look at the best discounts from previous Prime Days to give you our predictions of what to expect this year.
Smart Home

Walmart offers sweet deals on Owlet Smart Sock 2 baby monitor

Parenting is an amazing experience, but wondering how newborns and infants are at night can be nerve-wracking. Baby monitors can ease some of the stress by letting you check on the baby without entering the room.

Amazon slashes prices on Nest and Ecobee smart thermostats for Memorial Day

If you’re tired of constantly adjusting your thermostat and you want a smarter (not to mention more eco-friendly) way to keep cool this spring and summer, then these Nest and Ecobee smart thermostat deals are just what the doctor ordered.

Walmart Memorial Day sale: 4K TVs, laptops, and Apple iPads get price cuts

The Walmart Memorial Day sale has begun. With some pretty nice savings on Apple iPads, Samsung and Vizio 4K TVs, laptops, and Google Home devices, now is a great time to snag some electronics for cheap.
Smart Home

The best stand mixers of 2019, including models at every price range

Making dough is hard work, but the right stand mixer can make free up some time (and your hands). Here are our current favorites, from the likes of KitchenAid, Sunbeam, and several other manufacturers.
Smart Home

Amazon slices the price on Instant Pot DUO Plus 60 for this Memorial Day sale

Amazon dropped the price on the Instant Pot DUO Plus 60 6-quart, 9-in-1 multi-use cooker for this year's Memorial Day Sale. The right size for 4-to-6 people, the 6-quart DUO Plus 60 is a pressure cooker, slow cooker, rice cooker, and more.