The product has been creating buzz (in multiple senses of the word) for months, including the launch of a successful Indiegogo campaign that closed at over 100 percent of its goal in October. Go Cubes are unique in that they are said to offer a “more focused [and] calm sense of alertness,” according to Nootrobox. The chewable coffee contains nootropic components that the company says “helps reduce the jitteriness of caffeine,” so that those who consume it can be alert and productive. They even come in multiple flavors: mocha, pure drip, and latte.
People are definitely interested in Go Cubes’ benefits. Nootrobox CEO and co-founder Geoffrey Woo tweeted on March 5 that the company had sold almost all of its stock on Amazon Launchpad, just days after it became available on the site.
— Geoffrey Woo (@geoffreywoo) March 5, 2016
The product is selling in boxes of 20 four-cube packs each for $60 on Amazon Launchpad, but it takes much less to get a jolt equivalent to a cup of coffee; a serving is two cubes, which contains 100 milligrams of caffeine, roughly the amount you would find in a single cup of joe. From that one serving, the effects should last 4-6 hours.
It is worth noting that Go Cubes have not been reviewed by the FDA; the product is made with ingredients that the FDA classifies as “generally regarded as safe” (GRAS), making the gummies exempt from certain Federal Food, Drug, and Cosmetic Act (FFDCA) requirements.
Whether or not the gummies do indeed turn out to be “the future of coffee” remains to be seen, but so far, Go Cubes are off to a promising start.