If I had to sum up Haier’s entire IFA showcase in one sentence, it would be a camera here, a camera there, and a camera everywhere. But after spending some time with the products, I realised the cameras aren’t really the point. The interesting part is what Haier is doing with all that visual information.
From fridge to oven, AI is watching
Take the refrigerator. Haier’s AI Food Care System 2.0 uses cameras to recognise what you’re putting in and taking out, helping optimise storage conditions and even suggesting recipes based on what is left inside. Instead of simply telling your fridge to get colder, the idea is for it to understand what is actually happening inside it.
The same philosophy extends to the kitchen. Haier’s AI-powered ovens can use an internal camera to recognise and monitor what you’re cooking, helping determine the appropriate cooking process and knowing when the food is ready. And, of course, everything ties into Haier’s hOn ecosystem, giving you control and information through your phone.
Four drums, one laundry machine, zero excuses
Laundry was where things got particularly interesting for me. The Vision 15 Collection puts cameras and sensors inside the washing machine to understand the load, identify mixed colours and fabrics, and even warn you if something has been left behind or is stuck inside the drum. It is essentially an extra pair of eyes making sure you don’t make an expensive laundry mistake.
But the highlight of the laundry showcase was undoubtedly the Multi Care Laundry Studio. Haier has managed to put four independently usable drums into a single appliance: a 10kg washing machine, an 8kg heat-pump dryer and two 1kg mini-drums for smaller or delicate loads. Even more impressive, the whole thing works from a single power connection, water connection and drain.
Apparently even laundry needs a robot
And then came the robots. Haier had several humanoid robots on display, showcasing how the company sees robotics eventually becoming another part of the intelligent home. One of the more fun demonstrations tackled a surprisingly relatable problem: your washing machine can wash your clothes and your dryer can dry them, but someone still has to move the laundry from one to the other. In Haier’s demo, a humanoid robot took care of that final step, picking clothes up from the washer and transferring them to the dryer. It was a simple demonstration, but a fascinating glimpse at how Haier imagines AI moving beyond screens and appliances to actually lend a hand around the home.
Haier wasn’t only focused on appliances, either. Its TV showcase featured its vibrant SQD Mini LED technology alongside a gigantic 163-inch Micro LED display. There was also a dedicated audio experience developed with KEF, showing that Haier wants its connected-home vision to extend into entertainment as well.
The home that just gets it
What I came away with from Haier’s IFA showcase was less about any one individual product and more about the direction the company is taking. Cameras, sensors, AI, apps, and eventually robotics are all being brought together to make everyday household chores increasingly automatic.
And honestly, if the end goal is to make all those little chores happen in the background without me having to think about them, I’m not complaining.
