Can Instacart compete with Blue Apron now that it’s partnering with the Food Network?

instacart sur la table partnership food network blog
Hungry? There’s a new partnership for that. In what might be the most delicious collaboration of all time, Instacart is joining forces with the Food Network to help you cook like Bobby Flay. Or at least, use the same ingredients he does. Thanks to Instacart’s new integration with the Food Network’s web tools like the Recipe Box and Grocery List, you’ll be able to plan meals and have Instacart buy all the necessary supplies.

Whereas Instacart previously focused on simply doing and delivering your grocery shopping, this latest move puts the service head-to-head with more on-demand meal preparation services that send not only fresh produce and vegetables, but provide the directions for how to turn your pile of ingredients into a delicious meal.

In its announcement Thursday morning, Instacart proclaimed, “We’re turning to the leading destination for recipes and culinary inspiration, Food Network, to make the meal planning, shopping and preparation experience as simple as a few easy clicks online, ultimately bringing ingredients to your door in as little as one hour.” Now, you’ll not only be able to browse the 500,000 recipes available across Food Network’s websites, but you’ll also also be able to “seamlessly add ingredients from a recipe to your Instacart shopping cart, purchase them from your favorite store, select a delivery time,” and let an Instacart Personal Shopper do the rest.

Last month, Instacart announced a partnership with personalized nutrition service PlateJoy, helping consumers buy groceries specifically tailored to their health goals. And as the online grocer continues its expansion, it’s offering a growing number of options to make cooking at home easier than ever for consumers.

If you’re looking to try out the latest Food Network partnership, you can check out the three trending recipes the delectable channel recommends for a “summer gathering.” There’s 4-Ingredient Peaches and Cream Pie, Fresh Corn and Tomato Salad, and Grilled Whole Porchetta-Style Chicken — no, Bobby Flay won’t cook it for you, but at least you’ll have everything you need to get the party started.

Business

4 women innovators who are using tech to help others live better lives

Meet four women leaders who are not only at the forefront of technology today, but also using tech — from robotics and medicine to food and undergarments — to help others.
Deals

Walmart drops prices on air fryers from Ninja, Farberware, and more

Walmart dropped prices on best-selling air fryers from Ninja, Farberware, and La Gourmet. Interest in air fryers took off when home cooks realized the possibility for guilt-free fried food when you cook with very little to zero oil.
Business

Bags with brains: Smart luggage and gadgets are making travel smoother

The bag you use to tote your stuff can affect the experience of any trip. In response, suitcases are wising up, and there are now options for smart luggage with scales, tracking, and more. Here are our favorite pieces.
Mobile

Saving for a vacation? Here are the best apps to help you manage your wealth

Looking to start managing your money, but don't care for intricate software or spreadsheets? Lucky for you, we made a list of the best budgeting apps designed to help you rein in your expenditures.
Deals

Walmart slashes prices on iRobot Roomba and Shark Ion robot vacuums

Walmart slashed prices of top robot vacuums from iRobot, Shark, Eufy, and Ecovacs just in time for spring cleaning season.  With a robot vacuum on the job you can retire that old upright and let a robot vacuum take over floor-cleaning…
Deals

Amazon slices prices in half for AeroGardens smart indoor garden, today only

AeroGardens can grow up to six plants at one time. The plants grow in water, not soil, so you never have the mess of outdoor gardening in your clean home. This method allows the plants to grow five times faster than if they were planted in…
News

LG’s SnowWhite is a Keurig for lovers of homemade ice cream

LG's SnowWhite conceptual countertop appliance, on display at this year's South by Southwest, is like a Keurig machine for ice cream lovers that produces your favorite frozen desserts from nothing but a little pod.
Deals

Amazon shaves $50 off the Coway Mighty air purifier ahead of allergy season

When it's allergy season, a good air purifier is a must-have for sufferers. The Coway Mighty air purifier (now on sale from Amazon) is one of the best, greatly improving the air quality inside your home by removing dust, dander, pollen, and…
Smart Home

Dyson’s newest products strive to keep your home cool, clean, and well-lit

Dyson launched products to keep your home cool, clean, and well-lit. A Dyson intelligent task light cycles with nature and a personal air purifier harnesses unique airflow. Microprocessors in Dyson's vacuum self-adjust 8,000 times a second.
Smart Home

Smart light switches have become more affordable: Here are the best ones

The ability to control the lighting in your home can have a big effect on your living space. To have more control over your lighting, check out the best smart light switches on the market. 
Smart Home

Update your kitchen with the best refrigerators you can buy in 2019

There are tons of factors that go into buying a fridge, from size and capacity to color. It takes lots of testing and research, but we've chosen the best refrigerators to get you started, regardless of what you're looking for.
Smart Home

Walmart serves up a rare deal on the Google Home Max at $100 off

Some deals are predictable and others are pre-announced, but today Walmart posted a rare deal: $100 off the powerful Google Home Max. Since it rarely goes on sale, waiting may not be prudent. If you want one, grab it.
Smart Home

The best smart locks to increase your home security in 2019

A good smart lock should offer a combination of security and convenience. Fortunately, these devices keep your home protected, your family safe, and your belongings secure from possible intruders.
Deals

Suck up the savings with these vacuum cleaners on sale for $100 or less

Keeping your floors clean around the home is a constant chore. To help make things a whole lot easier, we've picked out some great vacuum cleaner deals available right now, from full-sized upright models to robot vacs.