Can Instacart compete with Blue Apron now that it’s partnering with the Food Network?

instacart sur la table partnership food network blog
Hungry? There’s a new partnership for that. In what might be the most delicious collaboration of all time, Instacart is joining forces with the Food Network to help you cook like Bobby Flay. Or at least, use the same ingredients he does. Thanks to Instacart’s new integration with the Food Network’s web tools like the Recipe Box and Grocery List, you’ll be able to plan meals and have Instacart buy all the necessary supplies.

Whereas Instacart previously focused on simply doing and delivering your grocery shopping, this latest move puts the service head-to-head with more on-demand meal preparation services that send not only fresh produce and vegetables, but provide the directions for how to turn your pile of ingredients into a delicious meal.

In its announcement Thursday morning, Instacart proclaimed, “We’re turning to the leading destination for recipes and culinary inspiration, Food Network, to make the meal planning, shopping and preparation experience as simple as a few easy clicks online, ultimately bringing ingredients to your door in as little as one hour.” Now, you’ll not only be able to browse the 500,000 recipes available across Food Network’s websites, but you’ll also also be able to “seamlessly add ingredients from a recipe to your Instacart shopping cart, purchase them from your favorite store, select a delivery time,” and let an Instacart Personal Shopper do the rest.

Last month, Instacart announced a partnership with personalized nutrition service PlateJoy, helping consumers buy groceries specifically tailored to their health goals. And as the online grocer continues its expansion, it’s offering a growing number of options to make cooking at home easier than ever for consumers.

If you’re looking to try out the latest Food Network partnership, you can check out the three trending recipes the delectable channel recommends for a “summer gathering.” There’s 4-Ingredient Peaches and Cream Pie, Fresh Corn and Tomato Salad, and Grilled Whole Porchetta-Style Chicken — no, Bobby Flay won’t cook it for you, but at least you’ll have everything you need to get the party started.


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