“Consumers like the convenience and simplicity of smart buttons,” said Sergio Monsalve, partner at Norwest Venture Partners, which recently invested in Kwik. “This market is too big for only one player,” he added, referencing Amazon. Moreover, because Kwik lets brands decide upon their own delivery and payment partners, Monsalve believes that the new company will attract a number of partners with its flexibility. “Their open ecosystem will enable the growth of many businesses, all along the supply chain,” he said.
Ultimately, Klein told TechCrunch, “people would like to just not think” when it comes to making purchases. A dangerous precedent to set, to be sure, but perhaps valid in today’s world all the same.
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