Smart buttons from Kwik want to give Amazon Dash a run for its money

kwik button buying screen shot 2016 06 25 at 8 40 07 am
Press a button, receive your heart’s desire. That’s been the guiding principle behind the increasingly popular Amazon Dash Buttons, which have made shopping almost painfully easy. But staying dominant in the space may not be as easy for Amazon now that Kwik has raised $3 million to give the online retail giant a run for its money, particularly in the form of button-based buying. The Tel Aviv-based startup is already working with Domino’s, Budweiser, Huggies, and other brands to lets consumers do what they do best at the touch of a button.

“Consumers like the convenience and simplicity of smart buttons,” said Sergio Monsalve, partner at Norwest Venture Partners, which recently invested in Kwik. “This market is too big for only one player,” he added, referencing Amazon. Moreover, because Kwik lets brands decide upon their own delivery and payment partners, Monsalve believes that the new company will attract a number of partners with its flexibility. “Their open ecosystem will enable the growth of many businesses, all along the supply chain,” he said.

Essentially acting as the middle man between the delivery and fulfillment partners, Kwik takes a cut of each transaction made on its buttons. And as founder and CEO Ofer Klein said, “any product which is a repeated service” might be best purchased via button. While smartphones are already delving into this concept, Klein believes that physical buttons are still easier, especially for those in older generations who are generally more averse to technology. That said, Klein noted that his target demographic are early adopters who see the benefit of buttons as the mechanism for repeat ordering.

Ultimately, Klein told TechCrunch, “people would like to just not think” when it comes to making purchases. A dangerous precedent to set, to be sure, but perhaps valid in today’s world all the same.

Mobile

Apple’s commitment to improving our health isn’t just lip service

It's not all about iPhones and iPads. Apple is quickly becoming a leader in health applications. The company just announced CareKit, which joins ResearchKit in building a bridge between patients, doctors, and researchers.
Smart Home

The first prototype of the waterbed was a chair filled with … Jell-O?

Charlie Hall came up with the idea for the waterbed back in the 1960s. They have fallen out of favor since the '80s, but he says a new and improved version is in the (water) works.
Smart Home

Easily upgrade your home with reusable wallpaper

Reusable wallpaper is on-trend and easy to use — again and again.
Smart Home

The coolest cabin in England is actually a converted bus

Enjoy a relaxing weekend in the English countryside in this converted bus — a double decker, no less.
Smart Home

This Archipod is the ultimate man cave

Escape the living room to Archipod, a Star Trek-meets-Castaway level hideout.  
The Manual

Think outside the oven: Alternative Thanksgiving turkey recipes

Ditch your old turkey recipes in favor of these new methods and flavors.
The Manual

How to carve a turkey (without maiming it)

First time hosting Thanksgiving? Worried about butchering the poor bird? Don't fret — we asked chef Timothy Hollingsworth to explain how to carve a turkey.
How-To

How to deep fry a turkey without killing yourself in the process

This is everything you need to know about how to deep fry a turkey. Including SAFETY.
The Manual

Shotsgiving: An entire Thanksgiving meal in shots

Thanksgiving supper — now with more shots! Welcome back to Shotsgiving, an event where you and your family can drink your dinner.
The Manual

Renovate your man cave around the 2018 color of the year: Black Flame

Black Flame is a departure from the once-trendy pastels, which means its time to update your den. Here's how.
The Manual

These Amazon Echo accessories will make Alexa your new best friend

Stop putting Alexa in a corner. Let her shine with these Amazon Echo accessories.
Smart Home

Sobro is the Multi-Functional Coffee Table Your Home is Missing

With Sobro you can chill your beer, play your tunes, and charge your phone, all from the comfort of your living room.
Smart Home

The Manual Grooming Awards 2018

It can be confusing for guys to figure out what product works for them without buying, trying, and potentially hating — and wasting — multiple options. To prevent that, we bring you the best of the best men’s grooming products of 2018…
Smart Home

Keep an eye on your kingdom with the best home security cameras

When it comes to the best home security cameras, the choice often comes down to the one that simply knows how to stay out of your way. Here are some of our favorites, both indoor and outdoor.