Skip to main content

How an online interior designer made my apartment look magazine-worthy

When I moved out of my shared two-bedroom apartment to embrace life sans roommates, I called it adulthood. What I didn’t anticipate was also calling it claustrophobia.

On some level, I’d accepted the fact that living by myself in Manhattan would mean giving up quite a bit of space, and theoretically, I was fine with it. After all, could I really put a price tag on privacy? Maybe not, but the New York real estate market could certainly put a price tag on a closet – or rather, a closet-sized apartment (without a closet of its own). And thus began my journey into adulthood, which I now called, anxiety.

Having heard tell of clever ways of utilizing even the smallest of spaces by way of good design, I decided that aesthetics were a potential solution to my absolute lack of room. So I turned to online interior design firm Laurel & Wolf to help me make use of every square inch (because really, there weren’t enough square feet to speak of).

When all your furniture folds into itself, how can you not feel as though you’re living the dream?

If the mark of success for a technology company is accessibility — and it certainly was for Warby Parker — then Laurel & Wolf has won. Not only does the design firm make the process as easy as possible (I simply uploaded floor plans and my poorly shot iPhone photos of the space), but its services are surprisingly affordable as well. The pricing model is simple with three design-package options, priced per room. And the one-time flat fee includes the entirety of the design process from start to finish.

To start, I uploaded photos of my tiny studio. (One perk of living in a single-room apartment comes in being able to design your whole house in…one room). I then received a number of different design options from various designers, all of whom attempted to match my modern, minimal aesthetic. After making my way through the so-called “first looks,” each of which featured different renderings of my space with furniture, art, and color palettes, I chose my designer. I soon began to think of her as my fairy godmother, as we spent the next few weeks communicating via the online platform on various design choices, colors, and budget restrictions.

I remained involved throughout the entire design process, though my participation was limited to “yes” or “no” responses to whether or not I enjoyed certain stylistic choices (was that red too red, or that couch too wide for that corner?). But even with my helicoptering ways, my designer managed to create a final style board I could take to the bank. Or rather, to Ikea.

But wait! No need to brave the hordes, I realized: Laurel & Wolf’s “Buy for Me” purchasing option meant that I simply needed to select the pieces from the Style Board I wanted delivered. I was even able to swap out certain pieces with more inexpensive options after a bit more sleuthing online.

Just weeks after beginning my process, I suddenly found myself in a fully-furnished, professionally-designed apartment that has somehow made living in a glorified closet almost, dare I say it, glamorous. After all, when all your furniture folds into itself, how can you not feel as though you’re living the dream?

Editors' Recommendations

See how that couch would look in your living room in AR with Ikea Place
Ikea Place, the AR app from the furniture giant, is now on Android
ikea place ar app master still 7 4

Anticipating poor design choices before you ever make them can be key to ensuring that you never again bring an ugly couch into your home. With a new app from Ikea, you can use augmented reality to "see" potential pieces of furniture in your home before pulling out your credit card, and save yourself a whole lot of consternation when it comes to (re)decorating your home.

Thanks to Ikea Place, customers will be able to experience and experiment with furniture from the retailer. You can place chairs, desks, and just about anything else in your kitchen, backyard, or heck, on the street, just to see how it all looks. And while Ikea Place was initially an iPhone only app, Android users can now take advantage of this AR technology as well. In March, Ikea launched its visualization app for non-iOS folks, too, giving customers the ability to virtually place some 3,200 Ikea products into their homes.
“When we first launched Ikea Place, we gave our customers the opportunity to ‘try before you buy’ for the first time since Ikea was established," said Michael Valdsgaard, leader of digital transformation at Inter Ikea Systems. "Customers truly appreciate that and we are now helping them to create a better life at home using our AR technology. Today’s release is about bringing the ease of Ikea Place to over 100 million Android devices.”
In addition, the updated version of the app also now features Visual Search, which allows users to take a photo of any piece of furniture they fancy, then find similar or identical Ikea products through the app.

Read more
Hutch can help you redesign your home, and the CEO is here to prove it
Hutch

This Hollywood CEO isn't just talking the talk about her interior design app Hutch -- she's now walking the walk, too. After all, what better way to convince customers to use your product than to be its champion yourself? To prove Hutch's mettle when it comes to designing and decorating the home of your dreams (and of course, to improve the product by some hands-on testing), Hutch co-founder and CEO Bea Fischel-Bock decided to use the app in designing their own homes. The result? A fully redone pad and a series of new Hutch design filters to help others realize their home goals, too.

The Hutch app combines 3D technology with online shopping to help you virtually decorate your home. You only need to upload a photo of your space, or choose a Hutch template that closely resembles your room. Then, use Hutch's 3D designer tool to try on new furniture and decor. Once you have figured out what goes where, use the Hutch app to start shopping -- the company promises free shipping, free returns, and a price-match guarantee. While this all sounds well and good, Fischel-Bock wanted to ensure that her product was doing everything it promised, and put it to the ultimate test in an attempt to "adultify" her West Hollywood Spanish-style bungalow.

Read more
Obama’s cybersecurity commissioner offers advice on how to keep safe when shopping online
cybersecurity amazon shopping

Shopping is a big part of the holidays, whether you’re heading to the grocery store for a festive feast, or trawling Amazon for last minute gifts. Online criminals are aware that people might let their guard down, given the many other stresses of the season, so they’re on alert for potential targets.

It’s not impossible to get through the end of the year without becoming a victim, but your chances of doing so are much improved if you take the proper precautions. Digital Trends caught up with former cybersecurity commissioner to President Obama, Eric Cole, to get some insight on the best ways to stay safe and secure.

Read more