Watch out Sodastream! Keurig aims to take the sizzle out of your fizzle

look sodastream keurig might soon let make coke home cold

Sodastream has enjoyed an uncontested spot as top dog in the DIY carbonation game for a couple years now, but a new deal between Coca Cola and Green Mountain Coffee Roasters  – the company behind Keurig single-serving coffee machines – might mean they’ll have some competition in the near future.

Green Mountain announced today in a press release that Coca Cola has picked up a 10 percent stake in the company, along with an agreement that gives Green Mountain access to the “Coca Cola Company’s global brand portfolio” for Keurig Cold – a DIY carbonated beverage dispenser that doesn’t exist yet, but will likely be a direct competitor to the Sodastream system when it’s released.

 “With The Coca-Cola Company as a global strategic partner in our multi-brand at-home Keurig Cold beverage system,” said Green Mountain CEO Brian Kelley in a statement, “we believe there is significant opportunity to premiumize (sic) and accelerate growth in the cold beverage category by empowering consumers with an innovative, convenient way to freshly prepare their favorite cold beverages at the push of a button.”

Coke’s CEO Muhtar Kent added, “Pairing The Coca-Cola Company’s brand leadership and global footprint with GMCR’s innovative technology, together we will be able to capitalize on the many exciting growth opportunities in the single-serve, pod-based segment of the cold beverage industry.”

This means war. At this point, Sodastream offers a wide array of different flavors, and has even established a few partnerships with companies like Ocean Spray and Crystal Light, but hasn’t been successful at attracting major soda brands like Coke or Pepsi to jump on board. Now that Keurig has locked down this deal, it not only has access to Coke’s closely-guarded Cola recipe (and, possibly, Bill Cosby’s secret sweater collection), but also to all of the other popular drinks Coke produces, like Sprite, Barq’s, Dr. Pepper, and Fanta.

Of course, SodaStream could always pursue a relationship with Pepsi to stay competitive in the future, but given the company’s recent Super Bowl ad, that might be a hard partnership to make. 

Mobile

5G your old phone: HTC’s 5G Hub is now available for pre-order from Sprint

HTC almost made a phone. The HTC 5G Hub runs Android 9 Pie, has a Qualcomm 855 processor with the X50 modem, 4GB of RAM, and an HD touchscreen -- but it's a hot spot designed to connect to 5G networks.
Smart Home

Alexa Guard: Everything you need to know about the home security feature

What exactly is Alexa Guard and what can it do? What are its limitations? How do you set it up? We have the answers to all of these questions about the feature in this handy guide.
Smart Home

Sale at Microsoft Store knocks 20% off Samsung SmartThings devices

Looking to make your home even smarter? Samsung SmartThings is the electronics manufacturer's smart home hub, sensor, and most recently a decent mesh Wi-Fi router system, and everything's on sale for 20% off at the Microsoft Store at the…
Smart Home

Amazon drops price of Panasonic’s Beard and Body Trimmer by a whopping 40%

Amazon is offering a 40% off deal on Panasonic's ER-GB80-S beard and body trimmer, which boasts stainless steel blades -- perfect for those with allergies -- set at a 45-degree angle to ensure the best cut.
Deals

The best Amazon Prime Day 2019 deals: Everything you need to know

Amazon Prime Day 2019 is still a few months off, but it's never too early to start preparing. We've been taking a look at the best discounts from previous Prime Days to give you our predictions of what to expect this year.
Smart Home

Nest Hello vs. Ring Video Doorbell Pro: Which is better for you?

Video doorbells provide added peace of mind. You can catch porch pirates in the act, your kids throwing a party, or a prowler roaming around your driveway. We compare two video doorbells: The Nest Hello vs. The Ring Video Doorbell Pro.
News

Kwikset’s second-generation deadbolts get smarter and safer

Kwikset introduced the second generation of its Signature Series Deadbolt with Home Connect locks, which feature a more compact design and an improved chipset that offers over-the-air security updates.
Smart Home

Cleanyst imagines a new mix-at-home paradigm for cleaning products

Cleanyst is a home-mixing system that combines pre-manufactured pouches with your at-home water to create all kinds of cleaning products via an eco-friendly home device that eventually pays for itself.
Music

B&H bundles Bose SoundTouch 10 and Amazon Echo Dot in smart speaker deal

The Amazon Echo Dot and the Bose SoundTouch 10 Wireless Music System are some of the best smart speakers in the game. Save $50 at B&H when you bundle both together, and upgrade your audio experience today.
Deals

Looking for a smart speaker? Grab the first-generation Echo Show for only $90

Looking for a video-enabled Alexa device, but those high price tags scare you? If you don't mind the less sleek look of the first generation Echo Show, then Woot's latest electronics deal is one you don't want to miss: they're brand new…
Smart Home

Grab a free upright vac to go with your Shark Ion robot vacuum

For those who haven't started spring cleaning, Shark's latest vacuum deal lets shoppers get hands on an ION Robot Vacuum and a regular vacuum too.
Smart Home

Cool a room, not the whole house, with these portable air conditioners

Portable air conditioners are perfect for cooling down enclosed spaces or dealing with high-humidity situations. Here are the best portable air conditioners and coolers around for dealing with uncomfortable heat quickly.
Smart Home

No handyman skills? No problem. Learn how to install a Ring Doorbell here

While removing your old doorbell and installing a new one may seem intimidating. Don't be concerned about your handyman skills. The Ring Video Doorbell 2 has a streamlined installation process that anyone can do in under 30 minutes.
Smart Home

Walmart vs. Amazon: Which has better prices, shipping, and customer service?

Both Walmart and Amazon have their good points and bad, and we compare the two online retailers side-by-side. Where's the better place to shop online, Amazon or Walmart? Let's find out.