By partnering up with AmazonFresh, Martha & Marley Spoon allows its users to order a single meal for two in the morning, and find it waiting for them that evening. This allows for the freshest ingredients and a level of spontaneity that can’t be matched.
Martha & Marley Spoon is a newcomer on the meal-kit bandwagon, launching just over a year ago in the summer of 2016. With the field quickly on track to becoming a multi-billion dollar industry, services are going to need to find ways to stand out. With Martha Stewart’s name and support from Amazon, Marley Spoon has a chance to capture both older and younger consumers.
In a conversation with Inc, Marley Spoon CEO Roberto Mastrigli disclosed the company’s growth — since partnering with Stewart, the company has seen a growth rate of 20 percent per month. Now, with the convenience of AmazonFresh, they plan to further expand their service. “It’s clear that this product is interesting and attractive to a wide range of customers,” he said. “It’s a new fun way to bring back cooking to the people.”
Like other meal kits services, Martha & Marley Spoon’s boxes include pre-portioned ingredients to perfectly make one of Stewart’s famous recipes. A wide variety of cuisine is available including fish and chips, Indian curried eggplant, and roasted tomato grilled cheese.
Whether it’s a subscription or on-demand service, each meal comes out to about $24. Users can choose exactly how many dinners they receive per week. Currently, same-day deliveries are only available in New York, San Francisco, Dallas, and Philadelphia.