Skip to main content

This website custom tailors food for your pet’s breed, age, and activity level

petbrosia makes customized pet food delivers it to your door cat
Image used with permission by copyright holder
My cat is a bit of a chunky monkey, and he’s not alone in his affliction. Almost 58 percent of cats and 53 percent of dogs are obese, according to research by the Association for Pet Obesity Prevention. Keith Johnson’s dog Mickey had the same problem, while his other pup, Rosie, had the opposite issue. While Mickey was chowing down and lazing about, Rosie was energetically racing around, burning off more calories than she consumed.

“I knew that there was a better way of feeding pets rather than just withholding or pushing more food,” Johnson told Digital Trends. As a former Marketing and Business Team Leader at Procter & Gamble, he decided to take his expertise from working with Iams pet food to create his own company, Petbrosia. “We’re a breakthrough in technology and pet nutrition,” says Johnson.

When you cruise the pet aisle at the grocery store or the pet store, you might find special formulas such as “Indoor” or “Mature.” What you won’t find is a blend catered to a eight-year-old, 13-pound Maine Coon cat who is pretty sedentary and it shows. But Johnson says that Petbrosia can mix up something with just those specifications in mind for my cat and have it shipped out within twenty minutes after I’ve entered all the information. Pulling from its database of pets, the site’s algorithm uses your pet’s stats to find the blend of food. The cost for this level of specificity is about $1.70 a day for a medium-sized dog, says Johnson.

Prime Day Focus
Roborock Prime Day shopping guide: Lots of options, which is right for you?
Is the Bluetti AC200L the best power station for camper vans?
These Razer Blade Prime Day deals really pack a punch [in gaming power]
Tiny projector, epic 4K cinema: Watch movies anywhere with LG CineBeam Q

Petbrosia, which recently received a $1.5-million commercial acceleration loan from the State of Ohio, wants to become a hub of your pets’ health. Its Wellness Portal will help customers track changes in their pets’ health and weight. Johnson says the company hopes to create a forum for “pet parents,” where they can ask for advice and tips from other Petbrosia fanatics.

The main ingredients in the food are “free-run” chicken or “grain-free” salmon and brown rice, and the site touts it as corn-, wheat-, and soy-free. While not every vet agrees that corn is a bad base for pet food, Johnson stresses that Petbrosia is a quality product tailored to pets specific needs, from weight to allergies. When the food arrives, it comes with a card detailing the breakdown of proteins, fats, and carbohydrates in your pet’s diet and instructions for feeding. A measuring cup helps owners keep track of how much they’re feeding Whiskington or Sprocket.

Petbrosia Pet Food DogAnother optional feature that keeps owners on track (and help stop them from overfeeding their pets) is the subscription module. Instead of shipping out a bag of food once a month, the system is customized to each pet. If Whiskington only gets a half a cup of food a day, his food will arrive less frequently than cup-a-day Sprocket’s. If a pet is putting on too much weight, owners can go back and change his or her “body composition” in the profile. The next time the pet food arrives, it will be a different formula. The company also takes into account how pets’ diets should change as they age.

So, is the premium-priced pet food (which Johnson likes to point out costs less than many people’s Starbucks habit) worth it? Of his dogs Mickey and Rosie, Johnson says, “within sixty days they both achieved their ideal body condition.”

Jenny McGrath
Former Digital Trends Contributor
Jenny McGrath is a senior writer at Digital Trends covering the intersection of tech and the arts and the environment. Before…
Best Prime Day Robot Vacuum deals still available: Roomba, Eufy and more
The Samsung Jet Bot AI+ Robot Vacuum cleaning the floor.

Prime Day deals are mostly over for 2024. The official shopping holiday is over, but some deals are still around. If you're looking for something cheap, check out Prime Day cordless vacuum deals, but if you're feeling a little lazy about getting dust and crumbs off the floor, one of the best ways to solve your problem is with these Prime Day robot vacuum deals, including Roomba Prime Day deals. We've found a wide variety of your favorite robot vacuums, including Eufy, iRobot, Shark and more. And, if you want to get extra lazy, be sure to check out EcoVacs Prime Day deals, too, as the company makes everything from robot vacuums to robot window cleaners. Also, don't forget to check out the Best Buy Prime Day deals and Walmart Prime Day deals since Amazon isn't the only one dropping prices.


Read more
Best Walmart Prime Day deals still available: TVs cheaper than Amazon
Walmart store logo at night.

Sure, Amazon is where Prime Day deals started, but all of the retailers joined the online shopping frenzy. Deals at outlets such as Best Buy, Target, and Walmart often turn out even better Prime Day deals. Many other retailers keep their deals around longer too. Walmart has some of the best Prime Day laptop deals, Prime Day TV deals, Prime Day headphone deals, and more going on right now. And with so many options for saving at Walmart available we thought we'd track down all of the best Walmart Prime Day deals. You'll find them all below, and if you see something you like, be sure to grab it while you can, as Prime Day deals are known to come and go without notice.
Walmart Prime Day laptop deals

If you're thinking about getting a new laptop, you should take a look at these Walmart Prime Day laptop deals that we've selected, which include Prime Day gaming laptop deals and Prime Day MacBook deals. Whether you need a budget-friendly device for simple functions or a high-powered machine for professional tasks, we've got you covered with our recommendations. You're going to have to be quick in deciding which laptop to buy though, as these offers aren't expected to last until the end of the shopping event.

Read more
Prime Day smart plug deals still available: As low as $16 today
The Wyze Smart Plug connected to an outlet.

Prime Day may be over but there are still some great post Prime Day deals, mostly thanks to the likes of the Prime Day Best Buy deals, Target deals, and Walmart deals which are all still happening. If you've been waiting to buy a smart plug to make your devices, well, smarter, you're in luck. There's still time to snag some of the internet-connected devices for less so you can make your home run more efficiently. We've picked out all the best smart plug deals that are still around, so you can save big on these little gadgets. Here's what's out there but bear in mind that all these deals could end very soon.
Prime Day smart plug deals we love

A smart plug will give your non-smart electronic devices internet-connected features, allowing them to join your smart home setup. It's highly recommended that you use as many of them as possible in your home to maximize the benefits that you can get from them. While they're not overly expensive devices, their costs will add up if you're planning to buy several of them, which is why you wouldn't want to miss the discounts of Prime Day smart plug deals.

Read more