Postmates introduces Get It Now, the app that brings it to you – whatever ‘it’ may be

Get It Now logoDelivery service app Postmates is bringing its new app, Get It Now, out of beta today. The app has been in private testing since mid-April, and now it will open up shop to the rest of San Francisco. The service is a natural extension of Postmates, an app for hand deliveries that makes the process infinitely simple: list item, include picture of item, enter your address and the destination, and you’re done. 

The idea was to take as much of the middle men out of the equation as possible, relying on professional couriers to get the job done. And according to co-founder and CEO Bastian Lehmann, very early on customers were asking for more. “They pinged us immediately from the start, asking if they could purchase something and have it delivered,” he tells me. “We were giving them delivery service without the difficulties: you don’t have to negotiate prices, don’t have to hire your own couriers. You just press a button and someone will come and take an item to your customer.” Turns out, they wanted to same experience not only for delivery things, but for having them delivered. Thus, Get It Now was born.

The Postmates teams decided to outfit the fleet of couriers with prepaid debit cards, and the user feedback has been glowing – and growing. Lehmann says Get It Now is being used to deliver items worth hundreds of dollars and has more than 1,000 users.

Over the past month, the Get It Now beta app has been refined so that it now includes menus from popular vendors and users’ favorite stores for easier selecting. It’s a refreshingly simple app that focuses on the getting in and getting out. “The most exciting part of what we’ve built is that we’ve entirely unlocked the city’s local inventory. Our goal is to provide an Amazon shipping experience with same day delivery, from any store in the city. Think of Get It Now as the largest warehouse in the city… with no warehouse at all,” as he puts it in the company’s press release. 

Get It Now order screenDelivery accepted

As slick as the app may be, I had to ask Lehmann about the human part of the Get It Now equation: who are these couriers? He says they are the “secret sauce” to the Postmates enterprise, but that many of them are professionally-vetted couriers from the city. “There’s a lot of training, we have a process. There’s an application, selection, background check, allowance on the platform,” he says. “We have people on bikes, on pickups, cars, two scooters. It’s a really interesting fleet and they are managed directly by us – these are people we see in the office every day.”

For now, Get It Now and Postmates are only available in San Francisco, but when asked about expansion Lehmann says he “totally” wants to take it elsewhere. “We want to go to Europe at some point… we don’t want someone to clone the idea there,” he says. For now though, the team is focused on continuing to build a brand that people love.

“The things we do are possible because at our core we’re a logistics company. It’s not a task-oriented business, it’s not a marketplace to do something,” he says. The app uses a formula to determine shipping price dependent on how difficult it is to get to you — a very human approach. “We’re more like Fedex: we have an infrastructure and an algorithm and the Get It Now app is like a great use case to show how powerful the system that we’re using is.”

Local, streamlined delivery and payment systems is a growing market. So much that you might want to draw “clone” conclusions between Get It Now and competitors. But the team sees that they are doing something inherently different by focus only on delivery. “We see ourselves as competitive with Fedex of Amazon’s same day delivery because instead of ordering on Amazon and paying for next day — or possibly same day — delivery, I can order an item in the Get It Now app and have it in an hour,” Director of Communications and Marketing of Postmates’ Ashley Brown tells me. “When it comes to the fastest way to delivery something in the city, there is no one that does it quickly, easily, and for as inexpensive as us.”


Can Amazon deliver on plan to slash carbon footprint of shipments?

Amazon has announced an ambitious plan to halve its shipment carbon footprint by 2030. The company says improvements in electric vehicles, aviation bio fuels, reusable packaging, and renewable energy make the goal reachable.
Smart Home

Amazon may be close to opening its first cashier-free store outside U.S.

Amazon could be on the verge of opening its first cashier-free store outside of the U.S. after a recent report claimed the company has secured retail space for a location in central London.

KBIS 2019: LG adds Tovala’s meal platform to its array of smart oven add-ons

LG Electronics USA is launching new partnerships at KBIS 2019, including a new app integration into its smart ovens that will add Tovala's meal delivery and preparation platform. LG also features partnerships with SideChef, Innit, and Drop.

These are the must-have games that every Xbox One owner needs

More than four years into its life span, Microsoft's latest console is finally coming into its own. From Cuphead to Halo 5, the best Xbox One games offer something for players of every type.
Smart Home

Ready for his close-up: Another man was caught licking a Ring video doorbell

A man in Lake Worth, Florida was caught on film licking a family's video doorbell. This makes the second incident like this in just over a month, after another doorbell licker was caught in California.

The best Presidents’ Day sales 2019: Amazon, Walmart, Dell, and more

Presidents' Day sales are a great chance to score electronics, clothing, home and office stuff, and other goodies at a discount. We’ve smoked out a large handful of the best of these Presidents' Day deals, from tech to bedding, to help…
Smart Home

Perlick brings a bigger, bolder version of its high-tech fridge to KBIS 2019

Milwaukee-based manufacturer Perlick has been making refrigerators for nearly 50 years. It will be unveiling a bigger, bolder version of its popular column refrigerator at KBIS 2019.
Smart Home

No strings attached: This levitating lamp uses science to defy gravity

Now on Kickstarter, the Levia lamp is a cool industrial-looking lamp which boasts a levitating bulb. Looking for a table light that will dazzle visitors? You've come to the right place.

Walmart drops prices on Roomba Robot Vacuums for Presidents’ Day

Spring cleaning is just around the corner, and Walmart has already begun dropping prices on Roomba, Shark, and Eufy robot vacuums. For a limited time, you can save as much as $150 on a brand-new iRobot Roomba.

The best Presidents’ Day vacuum deals: Roomba, Dyson, and Bissell

Amazon and Walmart are offering pretty substantial savings to help kick-start your spring cleaning. Top brands like Roomba, Dyson, and Bissell are dropping prices left and right for Presidents' Day.
Smart Home

After camera hacks, Nest locks customers out until they change their password

Nest is locking people out of their accounts if it believes there may have been a breach. Users will have to set up a new, secure password before they are able to regain access to their account.
Smart Home

Champagne-colored fridges? Talking toilets? All the appliance trends in 2019

Ever wished you had Amazon Alexa in your bathroom or a brightly colored appliance? The Kitchen and Bath Industry Show (KBIS) starts today, and here are some of the trends we expect to see at the show and beyond.
Smart Home

Your office is a mess, and it’s making Marie Kondo cry. Here’s how to tidy it up

Here's how to "Marie Kondo" your office. If you've been inspired to remove clutter and create a minimalistic workspace that makes you happy and helps you focus on what matters, then we have ideas that you'll want to try.
Smart Home

Say so long to silver. Samsung brings new colors to household appliances

Samsung introduced two new appliance colors, Tuscan Stainless Steel will be available for several kitchen appliances starting in May and for the Family Hub in August. New Samsung washers and dryers will be offered in Champagne Finish.