Search.xxx, the porn-only search engine, makes its premiere

Search xxx

When reports emerged last year that the company behind .xxx web domains aimed to launch a porn-only search engine, the public reaction was fairly mixed. On one hand, some people greeted the idea with intrigue, saying it was finally time to have a place to consolidate and separate private searches from ordinary searches on Google or Bing. On the other, Google and Bing do the job just fine, as long as you remembered to clear your search history before someone else uses your computer and found your naughty recent activity.

Today, Search.xxx is reality. ICM Registry, the company that operates .xxx domains, promises the search engine will help streamline the search process while protecting users from the virus and malware that often plague pornographic websites. The porn-only search site can also be useful for those switching over from Google, since Google tend to avoid giving you pornographic hits in the first few results. Google’s autocomplete also begins to stop when it recognizes you’re typing a relatively inappropriate word since it’s a fairly family-friendly site.

“There’s as much porn as you would like out there,” ICM CEO Stuart Lawley tells Digital Trends in a phone interview. “Some of the major search engines with their algorithms … are effectively de-ranking adult searches in many cases.”

Such is definitely the case when the search term for “Sasha Grey,” a porn star-turned-actress revealed that Google showed IMDB and Wikipedia hits for the starlet, while Search.xxx brought up clips of the former porn star’s work.

Lawley also says Search.xxx will be ad-less, so no pop-ups will bombard your search experience — or as Lawley describes it, “an assault on your senses.” Users will also be able to set up their sexual orientation to customize their search results, and categories of video types will be located on the left side to filter what you’re looking for. Of course, the results will still only display other .xxx websites, which could leave out your preferred sites that are still under the .com domain. Still, it’s a problem Google can help you solve given some extra time and effort.

“It’s only .xxx sites because those are the sites we know abide by the code of conduct and go through the McAfee scan,” Lawley says. “It’s a service that’s free of charge [for both users and .xxx domain owners] … It’s a giveback to our existing customers, and we hope to generate a substantial volume of traffic to .xxx owners, justifying their investment in the .xxx space.”

Next step in ICM’s agenda is to launch a subscription service for pornographic videos, matching online video streaming services available today. Clips can be downloaded at approximately $2, just like movies, videos, and TV shows off iTunes. A competitive pricing structure for sure, considering that Netflix and Hulu Plus are just $8 a month at their most basic level.

For those who are still contemplating why you might want to switch over from your preferred search engines to a porn-specific one, here’s how Lawley puts it:

“Porn is very personal,” he tells Network World. “You may have been looking for Brazilian midget transsexuals, and you’re sitting there at home with your kid or your wife saying, ‘Let’s go on a holiday to Brazil,’ and the next thing, it’s suggesting Brazilian midget transsexuals from your previous Google search history.”

And that’s a conversation none of us ever wants to face.

[Additional reporting by Andrew Couts]

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