The CW finally enters the On Demand age with new deal with Comcast

the cw finally enters on demand age with new deal comcastWhat’s that, you say? You missed this week’s episodes of Gossip Girl, Arrow and Nikita, and you don’t have access to the Internet to be able to stream them online? Well, if you’re a Comcast subscriber, help is on the way as the CW finally takes the plunge and signs the first On Demand deal with a carrier in the channel’s six year history.

Quite why the CW has waited this long to offer shows On Demand isn’t entirely clear; it’s not as if the network has been withholding content across the board in order to drive up ratings (The CW is consistently the lowest-rated of the broadcast networks, but given that it has a far shorter broadcast window – essentially, only prime time hours during the week – that’s somewhat understandable), as episodes of its series are available on Hulu as well as past seasons being available in full on Netflix’s Watch Instantly program. Nonetheless, the deal announced today between the channel and Comcast is the first time that any CW show has been made available as a Video On Demand offering, coming years behind competitors Fox, CBS, ABC and NBC.

As part of the arrangement, the four most recent episodes of each CW series – including not only the three mentioned above, but also The Vampire Diaries, Supernatural and America‘s Next Top Model amongst others – will be made available through Comcast’s Xfininity on Demand service, with new episodes being added the day after their original airdate. The episodes will be made available at no additional charge to customers already receiving Xfinity on Demand according to today’s announcement. Comcast’s digital service is estimated at being available around 20 million homes in the US by the carrier, offering a potentially sizable new audience for the shows, should they be interested.

The CW’s Executive Vice President John D. Maataa is upbeat about the benefits of the deal, telling the Hollywood Reporter that “we’re very excited to partner with Comcast to offer our viewers another platform where they can watch their favorite CW shows… With our primetime series now available on Xfinity On Demand, The CW will continue to expand its reach as well as provide our advertisers an opportunity to deliver their message to even more viewers.” It’s an optimism matched by Comcast Senior VP Matt Strauss, who told the paper that his company’s subscribers “turn to Xfinity On Demand for the latest and most popular programs, and now we’re pleased to add The CW’s popular primetime lineup to our offerings,” adding that Comcast is “committed to giving customers access to the best and newest TV shows when they — want, at their fingertips.”

The agreement takes effect immediately, with episodes being added today.

Home Theater

Apple is arming up to redefine TV just like it did the phone

Curious about what Apple's answer to Netflix will be? Us too. So we combed through some patents, and looked at the landscape, to come up with a bold prediction: Apple's streaming service will be way bigger than anyone thinks.
Home Theater

Viacom deal brings more entertainment options to sports-first streamer FuboTV

If you’re looking for a live TV streaming service, with a big emphasis on sports, FuboTV could be exactly what you’re looking for. We’ve got everything you need to know about it right here.
Home Theater

Make the most out of your new Apple TV with these must-have apps

If you're looking to turn your fourth-generation Apple TV or Apple TV 4K into an all-in-one entertainment powerhouse, we can help you get started with this list of the best Apple TV apps you can download.
Movies & TV

An Obi-Wan Kenobi TV series might be headed to Disney Plus

Disney is bringing the full weight of its massive content library to its own streaming service in 2019. How will Disney Plus compare to Netflix, Hulu, and Amazon Prime? Here's what we know so far.
Smart Home

Leviton’s Wi-Fi Load Center and Smart Circuit Breakers give your home a brain

Is your home ready for a brain transplant? Adding individual smart plugs is quick, easy, and inexpensive, but the benefits are limited to one plug at a time. Leviton's Load Center and Smart Circuit Breakers can give your home a brain.
Smart Home

GE Appliances shows off wall oven with built-in air fryer, food dehydrator

GE Appliances is taking the air fryer trend to its logical conclusion and adding one to a wall oven. The company's new oven, on display at this year's Kitchen and Bath Industry Show, also includes a food dehydrator.
Smart Home

Stainless steel is so last year. In 2019, it’s all about colorful appliances

For the past couple of decades, the color of choice for appliances has been stainless steel. Now, makers are introducing ovens, fridges, and dishwashers in vibrant hues to give customers a more customized, refined look in the kitchen.
Smart Home

Google Home vs. Amazon Echo: Which one is better for you?

What happens when you compare the Google Home vs the Amazon Echo? Both smart speakers have good qualities, but what happens when you compare they're features side-by-side? We think one of these smart gadgets wins over the other.
Smart Home

OK Google, what else can you do? The best tips and tricks for Google Home

The Home functions in a similar fashion to its main competitor, the Amazon Echo, but has the added benefit of select Google services. Here are few tips to help you make the most of the newfangled device.
Home Theater

Reasons not to mount a TV over your fireplace (and other helpful tips)

Mounting a TV above your fireplace may be popular and it might even seem appealing, but we have some concerns. We've got a list of reasons why placing your digital picture machine over a fire should be avoided, if at all possible.
Smart Home

Colored fridges are back, baby! GE’s new appliances revive the 1950s trend

GE Appliances is coloring us surprised at KBIS 2019 by introducing new hues for its signature Cafe line of smart home appliances including four new hues launching this fall to complement its black and white options.
Smart Home

Amazon Echo Dot vs. Echo Dot Kids Edition: What’s the difference?

The Echo Dot Kids Edition combines a free year subscription to FreeTime Unlimited with a two-year, worry-free warranty. But is the Kids Edition really all that much different than the regular Echo Dot?
Product Review

Miele's TWI180 dryer has one job, but struggles to get it done

Miele’s Heat-Pump Dryer is a compact machine that steams your clothes by recycling the water collected during the drying process. But how well does this technique work for getting clothes dry?

Suck up the savings with these vacuum cleaners on sale for $100 or less

Keeping your floors clean around the home is a constant chore. To help make things a whole lot easier, we've picked out some great vacuum cleaner deals available right now, from full-sized upright models to robot vacs.