Music and entertainment retailer Tower Records yesterday announced they were launching a new online bookstore at their e-commerce Web site as part of a continued corporate wide growth spurt. Comprised of more than half a million titles, Tower.com now offers a large selection of fiction, audio-books, romance, history, music, children’s, art, business, health, reference, horror, sci-fi and other genres.
The new online bookstore, said Tower Records, features an introductory bonus offer that gives book buyers up to $50 back to spend on future purchases. Tower, in an attempt to make the service competitive with the likes of Amazon.com, will also be offering competitive prices on books and shipping.
“The launch of Books at Tower.com is a huge benefit to our website and our customers,” stated Russ Eisenman, Senior Marketing Officer of Tower Records, in a statement. “Tower Records stores have always carried a selection of relevant book titles. Our online store features a selection rivaling other large online booksellers. This is a very exciting launch for us and another positive step for Tower as we strive to deliver the best shopping experience for our valued customers.”
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