Tuft & Needle is like Warby Parker, but for mattresses

tuft needle like warby parker mattresses tuftandneedle

Back in 2010, a company by the name of Warby Parker disrupted the eyeglass industry with a novel business model. By designing eyeglasses in-house and selling directly to customers via the Web, they were able to avoid retail markups and sell high-quality prescription glasses for considerably cheaper than most traditional retail outlets.

Tuft & Needle –a new start-up that only launched about two years ago– operates with virtually the same business model, except instead of glasses, the company makes/sells high-end mattresses.

The company got its start back in 2012 when college friends John-Thomas Marino and Daehee Park were briefly reunited after being hired at the same Silicon Valley firm. Shortly thereafter, they both left to launch their own company. “We wanted to take everything we learned tech-wise, in software and business processes, and apply it to something old-fashioned,” Marino said in an interview with Fortune magazine. Eventually, they decided on mattresses after Marino went through quite an ordeal to get a $3,200 memory foam mattress. “It was a terrible experience,” he said.

After a bit of research into the mattress industry, the duo discovered some enlightening information. Most mattresses, they say, typically cost just a couple hundred dollars to produce, but the markups to cover things like overhead, distributor fees, and profits are ridiculously high — sometimes as much as 1,000 percent. “More of your dollars go to pay for the sales commissions, advertising costs, and outrageous profits than the actual ingredients of the product,” the company’s website reads.

It was this revelation that prompted Marino and Park to make something better, and within a few months, Tuft & Needle was born. The company designs and manufactures its own mattresses using a meticulous crafting process and high-quality materials, and uses an online-only, direct-to-consumer sales model to eliminate unfair markups and middleman fees. Mattresses start for just $200 for a twin, and go all the way up to $600 for a king.

We haven’t had a chance to plop down on one of these mattresses and test ’em out ourselves just yet, but user reviews speak loud and clear. Despite the fact that the company only started selling through Amazon this past fall, it already has become the highest ranked mattress retailer on the entire site. Check it out to see for yourself — T&N’s beds have nearly 200 five-star ratings, just over 20 four-star ratings, and only three total ratings lower than that.

Find out more here.

Smart Home

Amazon Alexa enhancements add geolocation, kids’ Routines, and more

Amazon's digital assistant Alexa continues to evolve and its newest features should appeal to busy people and parents on the go, including location-based routines and reminders as well as Routines aimed toward kids.
Deals

Today’s best Amazon deals: Bose, Keurig, and Butterball

Black Friday and Cyber Monday may be over, but for retail giants like Amazon, the savings are only getting started. We've scoured the depths of Amazon to find you the very best deals going on right now.
Computing

These laptop bags will keep your notebook secure wherever you go

Choosing the right laptop bag is no easy feat -- after all, no one likes to second-guess themselves. Here are some of the best laptop bags on the market, from backpacks to sleeves, so you can get it right the first time around.
Gaming

Play your games whenever you want with a MicroSD card for your Nintendo Switch

The Nintendo Switch uses cartridge-based games, but its internal storage may fill up quicker than you would think. Here's what you should consider when picking out a microSD card to expand your Switch's storage capacity.
Smart Home

How to talk to Santa on Alexa and Google Assistant

Nothing say "holiday" like talking to Santa. Here's how to talk to Santa on Alexa and Google Assistant, whether he's helping you create a playlist or checking to see if you've been naughty or nice this week.
Smart Home

Tired of running outdoors? Check out the best treadmills of 2018

Running can burn up to 900 calories per hour, melting away fat and strengthening your muscles.  Compared to running outdoors, you're safer staying indoors on a cushioned track. We've rounded up the best treadmills on the market
Deals

Breathe easy, stay warm with Amazon’s one-day deal on a Dyson air purifier fan

Dyson is a leader in bringing consumers the latest in heating, cooling, and air purification. Its Pure Hot + Cool Link HP02 does all three — and for today only, it’s on sale on Amazon for $359. That’s $241 off the suggested retail…
Smart Home

LG is rolling out the barrels at CES 2019 with a craft beer machine

Looking to get into the beer making game? With the help of LG, you can become a brewmaster at home. The electronics maker is rolling out the LG HomeBrew, an at-home beer making machine at CES 2019.
Deals

Save big on these Braun electric razors and women’s epilators

Amazon and Walmart are currently offering limited-time deals for Braun electric razors and women's epilators. If you plan to make your way through all the festive parties this year with fresh smooth these tools will help.
Deals

The best air fryer deals you can still snag before Christmas

Christmas is closing in on us fast, but you still have a little bit of time left for last-minute kitchen gifts. We've searched the depths of Amazon and Walmart to bring you the best air fryer deals going on right now.
Deals

Best deals on smart locks so you’ll never have to worry about unlocked doors

Is your front door locked? We found the best deals on smart home door locks that take the worry out of wondering if your home is secure. You can lock or unlock your doors remotely and some models let you control locks with voice commands.
Deals

These Amazon kitchen deals are perfect for Christmas gifts and healthy eating

Today is day 10 of Amazon’s “12 Days of Deals,” and it’s all about kitchen. From blenders to Instant Pots to KitchenAid mixers and more, practical yet highly coveted small appliances are available for up to 50 percent off.
Smart Home

Ring Alarm vs. Nest Secure: Which one is right for you?

Thanks to the advance of technology, it's become really easy nowadays to secure your home and protect it from thieves, intruders, and unwanted guests. Which one of these two top contenders is right for you?
Product Review

The Brava Oven takes all the thinking out of cooking

Using bulbs to cook food at different light frequencies, the Brava Oven lets even the clueless cook a tasty meal. But your own smart chef doesn’t come cheap.