Tuft & Needle is like Warby Parker, but for mattresses

tuft needle like warby parker mattresses tuftandneedle

Back in 2010, a company by the name of Warby Parker disrupted the eyeglass industry with a novel business model. By designing eyeglasses in-house and selling directly to customers via the Web, they were able to avoid retail markups and sell high-quality prescription glasses for considerably cheaper than most traditional retail outlets.

Tuft & Needle –a new start-up that only launched about two years ago– operates with virtually the same business model, except instead of glasses, the company makes/sells high-end mattresses.

The company got its start back in 2012 when college friends John-Thomas Marino and Daehee Park were briefly reunited after being hired at the same Silicon Valley firm. Shortly thereafter, they both left to launch their own company. “We wanted to take everything we learned tech-wise, in software and business processes, and apply it to something old-fashioned,” Marino said in an interview with Fortune magazine. Eventually, they decided on mattresses after Marino went through quite an ordeal to get a $3,200 memory foam mattress. “It was a terrible experience,” he said.

After a bit of research into the mattress industry, the duo discovered some enlightening information. Most mattresses, they say, typically cost just a couple hundred dollars to produce, but the markups to cover things like overhead, distributor fees, and profits are ridiculously high — sometimes as much as 1,000 percent. “More of your dollars go to pay for the sales commissions, advertising costs, and outrageous profits than the actual ingredients of the product,” the company’s website reads.

It was this revelation that prompted Marino and Park to make something better, and within a few months, Tuft & Needle was born. The company designs and manufactures its own mattresses using a meticulous crafting process and high-quality materials, and uses an online-only, direct-to-consumer sales model to eliminate unfair markups and middleman fees. Mattresses start for just $200 for a twin, and go all the way up to $600 for a king.

We haven’t had a chance to plop down on one of these mattresses and test ’em out ourselves just yet, but user reviews speak loud and clear. Despite the fact that the company only started selling through Amazon this past fall, it already has become the highest ranked mattress retailer on the entire site. Check it out to see for yourself — T&N’s beds have nearly 200 five-star ratings, just over 20 four-star ratings, and only three total ratings lower than that.

Find out more here.


88 percent of the $800-plus smartphones sold last quarter were iPhones

Apple may not sell as many smartphones as Samsung overall, but according to a new report that varies depending on price. The company sold 43 percent of all smartphones over $400, and 88 percent of those over $800 last quarter.

Your PlayStation 4 game library isn't complete without these games

Looking for the best PS4 games out there? Out of the massive crop of titles available, we selected the best you should buy. No matter what your genre of choice may be, there's something here for you.

Protect your gadget with our rundown of the best iPhone 6S cases and covers

If you’ve been wondering what kind of stylish cover or protective case is still available for the iPhone 6S, take a step inside and look at our top picks for the best iPhone 6s cases. From style to protection, we've got you covered.

The 10 best windproof umbrellas to help you weather the storm

The rains have come and they have no mercy. Can your current umbrella handle everything nature can throw at it? Here are 10 of the best windproof umbrella deals available now to help keep you safe and dry.
Smart Home

Images of Google Home Hub leak ahead of company’s October hardware event

Google Assistant has the capability to work with displays. A set of leaked images suggest Google plans to take advantage of this feature with its new Home Hub, an Echo Show-type device.
Smart Home

What is Instacart? Here’s how to use the grocery delivery app

One of the most popular grocery delivery apps is Instacart, which you can use to receive your groceries in as little as an hour. A shopper near you will deliver it to your door, saving you a trip to the store. Here's how it works.
Smart Home

Google Assistant will now help Simplisafe keep homes secure

SimpliSafe has added Google Assistant voice commands to its home security system. Customers can now use Google Assistant commands to configure, arm, and check their home security system components.
Smart Home

Is Amazon tweaking its search algorithms with a new A.I.-driven shopping site?

Amazon is testing a new shopping site, Amazon Scout, which combines a visual aesthetic with customers' ability to like and dislike products, collecting more data on users' habits and preferences.
Smart Home

Holy mistaken identity! Nest Hello doorbell pegs Batman T-shirt as intruder

A Nest Hello smart doorbell's camera mistook a homeowner's Batman shirt for an intruder and locked him out of his own home. Doesn't it know the real Dark Knight wouldn't use the front door?

Cyber Monday 2018: When it takes place and where to find the best deals

Cyber Monday is still a ways off, but it's never too early to start planning ahead. With so many different deals to choose from during one of the biggest shopping holidays of the year, going in with a little know-how makes all the…
Smart Home

Amazon might open 3,000 cashier-free Amazon Go stores by 2021

According to new reporting by Bloomburg, anonymous sources within Amazon say that CEO Jeff Bezos is considering opening up to 3,000 of the company's cashier-less, experimental Amazon Go stores by 2021.
Smart Home

Voice technology is useful, in demand, and not moving fast enough

A new survey commissioned by IT analytics firm AppDynamics indicates that enterprise companies aren't adopting advances in voice technology fast enough to keep up with demand, especially from millennials.
Smart Home

Special-edition Instant Pots pay tribute to Pioneer Women with flowery designs

Food Network star Ree Drummond launched the Pioneer Woman Instant Pot in two different floral patterns only at Walmart. Drummond's special-edition multicooker is a pressure cooker, rice cooker, slow cooker, sauté pan, steamer, and warmer.
Smart Home

That's a lotta Alexa. Amazon drops smart subs, plugs, even a microwave

Amazon's hardware announcement likely means a whole bunch of new Amazon Alexa gadgets. From a microwave to stereo equipment, here are our guesses on which devices we'll see, which could total as many as eight.