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You can now pre-order Amazon’s stylish Ember Artline TVs

Amazon's answer to Samsung's The Frame starts at $899 and features a matte 4K QLED panel, interchangeable bezels, and handy AI features.

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Amazon is finally ready to let you hang its art-focused TV on your wall. After a splashy debut at CES earlier this year, the Amazon Ember Artline lineup is now officially available for pre-order.

Blending tech into your home decor

A direct competitor to Samsung’s The Frame TV, the Ember Artline’s primary goal is to disappear into your decor. And it does so with a slim 1.5-inc profile, a matte screen that kills reflections, and a magnetic frame system that makes it look more like an art piece than a black slab on your wall.

What really sets the Ember Artline apart is the lack of a hidden cost. While Samsung locks its best gallery content behind a subscription, Amazon is bundling over 2,000 pieces of free art right out of the box. The TV also leans into AI with a new feature that lets users upload images of their space and get artwork recommendations that would complement their furniture and lighting from Alexa+.

High-end specs and aggressive pricing

Under the hood, you get a solid 4K QLED panel with support for both Dolby Vision and HDR10+. It also utilizes Amazon’s Omnisense technology, which uses sensors to automatically trigger the Ambient Experience when you walk into the room and shut it down when you leave. The TV also offers Wi-Fi 6 support and runs the revamped Fire TV software experience Amazon revealed earlier this year, which offers faster navigation and up to 30% better performance than the old version.

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Pre-orders are live now in the US and Canada, with the 55-inch model priced at $899 and the 65-inch version at $1,099. The price includes your choice of one of 10 magnetic frames, and you can purchase additional frames for $74.99 or $84.99, depending on the size you choose. Shipping is expected to begin on April 22.

Pranob Mehrotra
Pranob is a seasoned tech journalist with over eight years of experience covering consumer technology. His work has been…
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