How to be Internet-famous with the help of social media

social-networking
Centurylink: Better living through technology

It was only within the past half decade that brands began using Facebook, Twitter, Tumblr, and Instagram extensively as a method of self-promotion. And really, the only reason they do it better than you think you can is the amount of money poured into advertising. On a smaller scale, you, too, can promote you and your brand on social networks. With a lot of time and patience, here are our tips on how to become Internet-famous.

Maintain brand consistency

social-media-jugglingEver run into people who say they will never be on Facebook, but Twitter is okay in their book? It’s fans like these that force you to be available on all forms of social media so the crowd can select their method(s) of following. The important thing to remember is, even though each social network boasts a different way of sharing and interacting, you have to maintain brand consistency. Make sure the look and name stays the same across networks so they’re recognizable, and post similar links throughout each network. You don’t want to feel like you’ve skimping out on the Facebook fans but engaging with more of your Instagram followers. Love all equally.

Always engage

One of the major reasons Facebook and Twitter became so popular as a form of outreach for fans is the ability for them to interact with brands directly. It’s cool to know you can tweet JetBlue and someone is likely to get back and answer your questions and concerns, in 140 characters or less. 

While you may not attract a ton of questions off the bat, sometimes it is your job to pose questions yourself. Even something as simple as asking what your followers are eating for lunch and retweeting the best answers will make fans feel like they’re being engaged and valued for their responses. If you’re on Tumblr, enable the Ask function so fans can send direct queries for you to respond to other inquiring minds.

Remember: Just don’t go trigger happy retweeting every response you get or your followers will think they’re being spammed. You can always just Favorite or Like a response. Don’t forget to thank a fan when they reach out to you, whether it’s criticism or praise.

Be likeable

how to be internet famous social media retweetsThe worst thing about advertisements and promotions is when you know the gimmick is only about advertising and promoting. In between posts about the latest blog you published or product you’re offering, discuss current events relevant to you with your followers. Not only will this be helpful to people interested in what you have to say, it will help you become an information source for new people who share your interests.

Proofread your posts and make sure they look professional and link to the right pages. You don’t want to come off like an amateur by misspelling a word and having to retweet a post, or linking your fans to a LOLcat picture when you meant to send them to an interesting story you found off Reddit. A funny mistake might generate some buzz, but not the kind you want.

Use hashtags to your advantage

nyc restaurant instagram menu comodomenuHashtags are a form of social discovery for Netizens, so you want to make yourself as visible as possible by using relevant hashtags, especially during a current event. You can also use the hashtag as a way to brand yourself, such as the New York City restaurant Comodo has by asking patrons to post Instagram food pictures with the hashtag #ComodoMenu. Either use hashtag as a way to get on the bandwagon with news and trends and get recognized, or create one and get people talking about particular topics. You can host a live discussion with a certain hashtag, say, #DTDebates for us, and make it a weekly thing so fans always know to come back. And that’s the last thing…

Keep them hooked

None of this social media riff-raff would mean a thing if you can’t keep the fans you received. If people are following you because you’re a comedian, you best deliver a punchline every chance you get. If you’re a beauty blogger, your videos, advice columns, photos, and tutorials should be fresh and new – and tend to what your audience is requesting. Whatever it is you want your fans to know you for, keep them coming back by posting quality content to make them glad to have found you on the Web in the first place. After that, it’s a matter of word of mouth and Web virality before you’re a celebrity – at least on the Internet.

Computing

Watch out for these top-10 laptop buying mistakes

Buying a new laptop is exciting, but you need to watch your footing. There are a number of pitfalls you need to avoid and we're here to help. Check out these top-10 laptop buying mistakes and how to avoid them.
Computing

Keep your laptop battery in tip-top condition with these handy tips

Learn how to care for your laptop's battery, how it works, and what you can do to make sure yours last for years and retains its charge. Check out our handy guide for valuable tips, no matter what type of laptop you have.
Photography

From DIY to AAA, here's how to take a passport photo in 6 different ways

If you're applying for a passport or renewing one, you need to submit a photo in your official application. There are strict guidelines, but fortunately, it's something you can do at home. Here's how to take a passport photo.
Computing

Delete tracking cookies from your system by following these quick steps

Cookies are useful when it comes to saving your login credentials and other data, but they can also be used by advertisers to track your browsing habits across multiple sites. Here's how to clear cookies in the major browsers.
Computing

Lost your router? Here's how to find its IP address to help track it down

Changing the login information for your router isn't always easy, that's why so many have that little card on the back. But in order to use it, you need to know where to go. Here's how to find the IP address of your router.
Computing

Pinning websites to your taskbar is as easy as following these quick steps

Would you like to know how to pin a website to the taskbar in Windows 10 in order to use browser links like apps? Whichever browser you're using, it's easier than you might think. Here's how to get it done.
Computing

Stop your PC's vow of silence with these tips on how to fix audio problems

Sound problems got you down? Don't worry, with a few tweaks and tricks we'll get your sound card functioning as it should, and you listening to your favorite tunes and in-game audio in no time.
Computing

Yes, Android apps can run on your PC, and it's easier than you think

Wish you knew how to run Android apps in Windows? It's easier than you might think and there are a number of different ways to do it. In this guide, we break down the steps so you can follow along with ease.
Mobile

Join the Apple club with our complete guide to switching from Android to iOS

If Android simply isn’t cutting it for you anymore, then you might be considering Apple’s warm embrace. Here’s how to make the switch from Android to iOS without losing your contacts, sleep, or hair!
Computing

Want to save a webpage as a PDF? Just follow these steps

Need to quickly save and share a webpage? The best way is to learn how to save a webpage as a PDF file, as they're fully featured and can handle images and text with ease. Here's how.
Mobile

Having trouble logging in? Here’s how to reset your Apple ID password

To use any of Apple's services, you need to have an Apple ID and know your password. Thankfully, there are ways to deal with forgotten passwords and regain access to your account. Here's how to reset your Apple ID password.
Computing

Convert your PDFs into convenient Word documents with Adobe or a free option

PDF files are great, but few document types are as malleable as those specific to Microsoft Word. Here's how to convert a PDF file into a Word document, whether you prefer to use Adobe's software suite or a freemium alternative.
Mobile

Learn how to play YouTube in the background on iOS and Android

We show you how to play YouTube in the background with apps such as Opera, Chrome, and Firefox -- along with the premium offerings like YouTube Premium -- whether you have an Android or iOS device.
Gaming

Play your games whenever you want with a MicroSD card for your Nintendo Switch

The Nintendo Switch uses cartridge-based games, but its internal storage may fill up quicker than you would think. Here's what you should consider when picking out a MicroSD card to expand your Switch's storage capacity.