LG, the only dark horse to break the Apple-Samsung landscape

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LG, the only dark horse to break the Apple-Samsung landscape

LG has always been committed to designing smartphones capable of supporting the greatest new features. LG blazed a new trail to create a truly unique device – Optimus G. With Optimus G, LG achieved the smartphone trifecta, delivering powerful hardware, a unique user experience and superior appearance.

Optimus G sets the bar high for the rest of the industry, leading the way in a time when some companies may believe innovation can be borrowed or that “ok” is good enough. Samsung and Apple have waged war against each other with an onslaught of patent lawsuits and negative advertisements. HTC recently announced massive losses and has lost its foothold in the market. And Nokia’s smartphone empire now exists only in memory.

With such massive shifts and distractions in the market, LG focused its efforts on perfecting its craftsmanship to create industry-best devices. Optimus G, its primary flagship model, exemplifies LG’s efforts and has entered the market as a strong competitor.

LG paid attention to every last detail, so the overall user experience is just as enjoyable as Optimus G’s appearance. The device is both powerful but also slim and sleek. Optimus G is the world’s first glass-form constructed device, and it is contoured to feel comfortable and seamless.

Behind this aesthetic appeal lies the most powerful processor in the industry to date – Qualcomm’s Snapdragon S4 Pro. Optimus G is the world’s first smartphone equipped with the processor.

LG Optimus G

The Snapdragon S4 Pro fully supports Optimus G’s LTE capabilities, so not only are data download speeds quickened, but the phone itself runs at a blazing fast pace. LG has the largest number of LTE-related patents in the smartphone space. While other manufacturers are exploring LTE, LG’s Optimus G is currently the strongest player among LTE-capable phones, all thanks to its powerful hardware foundation.

The LG family and Qualcomm have actively created synergy together to develop industry-leading products that will guide the mobile market into the future. LG has maximized its potential to deliver quality devices due to collaboration among LG Electronics, LG Chem, LG Display and LG Innotek. This collaboration ensured that each component of Optimus G was perfected from its True HD IPS Plus display to its long-lasting battery.

  • Solid hardware lays the foundation for a truly unique user experience, and Optimus G has delivered. Its user functions are perfect for multi-taskers who want to double their productivity – or entertainment.


  • The QSlide Function displays two applications or functions simultaneously via transparent layers, so users can complete two tasks at the same time such as sending a text message or searching the web while watching a video.


  • Live Zooming enhances the video-watching experience. Users can view every detail in videos by zooming in up to five times – even while a movie is playing. Parents will never miss a moment when they can catch a close-up of their children while watching a recorded video from a school recital.


  • Dual Screen/Dual Play not only allows mirroring between the smartphone and a TV, it also has the ability to display different content on each screen wirelessly. For example, a slide presentation can be displayed on the TV while the Optimus G shows the accompanying speaker notes.


  • With QuickMemo, users can write, draw or jot a memo with their finger directly onto the captured screen. Those notes can be shared instantly with others as an attachment or a URL. QuickMemo can also be used with an Overlay feature – users can jot down a number and then directly dial it while the number remains on the screen.

LG’s philosophy is that true innovation results in devices that not only change everyday life but make it better. Optimus G was born from true innovation and offers users a fuller, richer mobile experience. With Optimus G’s LTE capability, unrivaled processor and unique UX functions, users can live with the world at their fingertips, able to enjoy content, apps and entertainment at the fastest speeds available.

LG was recently chosen exclusively by Google to collaboratively launch the Nexus 4 phone with the newest Android OS, Jelly Bean 4.2. LG has proven its credibility in the mobile space by being selected to create such a meaningful and memorable device. Nexus 4 embodies the Optimus G’s heritage and was sold out in an hour after it premiered in Europe, Australia and the U.S. The future of the LG Mobile business is brighter than ever.

And with Optimus G, LG has another hit on its hands. The high-end smartphone makers have a new player to reckon with as LG bursts onto the scene. Will LG see them in its rear-view mirror as it races past?

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