Facebook’s latest quarterly SEC Filing has been posted online. That may sound like a boring proposition, but a new freelance writer at CNET actually read it and discovered that a notable portion of Facebook’s 955 million users aren’t, well… real people. 8.7 percent, or 83 million of the social network’s monthly active users are fake or mislabeled accounts, it estimates.
Here’s the breakdown of Facebook’s users:
- 4.8 percent (46 million) of active users are duplicate accounts
- 2.4 percent (23 million) are misclassified, like a family dog or a business posing as a person
- 1.5 percent (14 million) are spammers and other bad people
- 57 percent (543 million) users accessed Facebook from a mobile device in June
When Facebook first filed for its Initial Public Offering a few months ago, it estimated that the number of fake accounts stood at only around 6 percent, but must have developed more precise algorithms (or gotten more honest) since. Some gaming and forgeries are to be expected, but 10 percent does sound like a high number of fake accounts.
We’ve seen an uptick in updates from Pages filtering into our newsfeed, but haven’t noticed a huge spam or duplicate account problem. What do you think? Have fake accounts been contacting you lately?
- Twitter now estimates that 1.4M users interacted with fake Russian posts
- Hearts broke because Facebook made it hard for Tinder users to log in
- Be our guest: Wire now lets customers communicate securely with their clients
- Bots, not humans, tweet majority of links to popular websites, research says
- From grit to sparkle: How to clean up your Instagram account