A ride worthy of 007? GroundLink car-calling app targets young professionals with secret agent commercials

groundlink executive transport

For those unfamiliar with GroundLink, it’s a connected car service headed by old-school executives with aspirations of evolving their successful limousine service into an app-based taxi service. But GroundLink’s repeated efforts to escape the shadows of its rival Uber have failed time and time again. Now the company may have finally done it by silently launching a series of clever YouTube commercials. We have to give the taxi service the credit it deserves: The company appears to have found its niche here and settled into a groove.

The first video, “Groundlink: Executive Transport,”  taps into a man’s primal desire to live the double life of James Bond himself. The main character peels back his disguise as a successful business executive to reveal a combat-adept spy. All the while, his wife is oblivious to his double life. Another video, “WTF is GroundLink” strikes a humorous note while hinting at GroundLink’s new strategy.

Using GroundLink’s app, the taxi service will pick you up from just about anywhere. Are you about to be stranded in the middle of a desert thanks to the perils of living the life of a spy? Not a problem. You can even track the status of the car’s route in real time. If need be, GroundLink’s drivers will serve as your getaway driver in the heat of escaping a gunfight, doing it in style, and you even get a choice between a gas guzzler or a hybrid car. Best of all, what happens during the spy life stays in the spy life, and GroundLink won’t be spilling your secrets.

On a more down-to-earth note, it’s apparent that GroundLink is nuzzling up to the upper echelon of the career-minded professionals. We’d say that the urban business executives searching for a simple limousine app and service primarily fit the bill, while the young, tech-savvy crowd that GroundLink had tried so desperately to enamor has been left behind. With Uber’s service dominating in just about every facet of the tech community’s needs, it’s a smart move.

“GroundLink: Executive Transport”

“WTF is GroundLink”


Lyft and Aptiv’s self-driving car program has come a long way (but not far enough)

Many companies talk about self-driving cars, but Lyft and Aptiv are already using a fleet of them to transport paying customers in Las Vegas. Hop in for a close look at the tech of autonomous cars, and the challenges they face.

Is Uber planning to put its self-driving tech into bikes and scooters?

Uber reportedly has its eye on building autonomous electric bikes and scooters that ride to a user when summoned by an app. The technology could also be used to make its two-wheelers safer with obstacle avoidance systems.

Immerse yourself in a new universe with these incredible PSVR games

The PSVR has surpassed expectations and along with it comes an incredible catalog of games. There's plenty of amazing experiences to be had so we've put together a list of the best PSVR games available today.
Home Theater

Block the outside world, tune into your own with the best in-ear headphones

Over-the-ear headphones offer top-flight sound, but they're not so easy to take along with you. If you're looking to upgrade your portable sound, check out our favorite in-ear headphones -- there's a model for every user and every budget.

Apple banned from distributing some iPhone models in Germany

Apple is following the FTC's lead and has sued Qualcomm for a massive $1 billion in the U.S., $145 million in China, and also in the U.K., claiming the company charged onerous royalties for its patented tech.

Windows 10 Mobile is dead: Switch to iOS or Android, Microsoft says

A Microsoft support page detailed the company's plans to end support for Windows 10 Mobile in less than a year. Users with devices powered by the platform are suggested to switch to iOS or Android devices.
Emerging Tech

Awesome Tech You Can’t Buy Yet: camera with A.I. director, robot arm assistant

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!

How to use iOS 12’s Passwords and Accounts tool to autofill passwords

Keeping track of all your passwords and accounts can be a real chore. If you use an iPhone with iOS 12, then you don't have to. Here's how to use iOS 12's own password manager to autofill passwords.

What is fixed wireless 5G? Here’s everything you need to know

Here's fixed wireless 5G explained! Learn what you need to know about this effective new wireless technology, when it's available, how much it costs, and more. If you're thinking about 5G, this guide can help!

Razer’s Wireless Charger will turn your desk into gamer heaven

The Razer Wireless Charger adds colorful flair to your desk or bedside table. It works with any phone that supports Qi wireless charging -- with some quirks -- but is it worth the high price tag? We take a look.

Xbox app lets you access your console while away from home. Here's how

Microsoft's Xbox allows you to access your profile information and launch media content directly from your mobile device. Check out our quick guide on how to connect your smartphone to an Xbox One.

The best Apple Watch bands and straps to stylize your timepiece

If you have an Apple Watch, you know how easy it is to take off the strap it came with, so why not buy yourself another one? Here, we've gathered the best Apple Watch bands we've seen so far. There's something for everyone.

How to choose an iPad in 2019: A practical guide to Apple’s tablets

Selecting an iPad from Apple's lineup can be intimidating, but it doesn't have to be. Our comprehensive guide should put the numbers and specs in practical, easy-to-understand terms. Find your ideal iPad with the help of our guide.

Apple resurrects the iPhone SE with brand-new units starting at $249

Apple quietly started selling the iPhone SE again, at even lower prices than when it was discontinued four months ago. Brand new units of the 32GB version are on sale for $249, while the 128GB version is going for $299.